I've followed Lakoff for over four years now, I've learned that he's pretty insightful. I've found his analysis to be spot on, and not always what you want to hear.
The low information (aka general election) voter votes with his 'guts' and 'comfort zone'.
Therefore, the opposite holds true: Make the voter Uncomfortable with the usual, expected choice.
Sidebar: I actually stumbled onto this in my (hardcore Republican) Doctor's office the other day (he knows I'm Progressive). HE started the discussion (hasn't happened before) and described himself as a 'moderate'(he isn't). Still backing McCain/Palin but I sensed he was not happy about it. Make him more uncomfortable and he would probably switch quietly. I didn't have the points to make him more uncomfortable, but I think he was looking to me to try to give him some reasons to dump McCain, but not necessarily support Obama.
Is the Campaign missing something with this example?
I think so, the Campaign isn't giving the McCain supporters a reason NOT to support McCain on a gut level. I sure as hell didn't have the talking points, 'more of the same' was all used up.
Except for your short Hillary loyalist rant, you're right. We are fighting the same Gore/Kerry issues based campaign against the Bush/McCain gut punch machine.
People (your low information voter) go with their guts in the voting booth.
Something else I'm noticing on the framing front. McCain is pulling out the old liberal boogeyman of the Democrats in general with past and present pictures of Dem leaders in the ads. He's attacking Obama thru the company he keeps.
Obama continues to try to woo the center by speaking of Bipartisanship.
This is the time to Toss Bipartisanship out of the window. He need to wed McCain to the Republican Party of Trent Lott, Duke Cunningham (Sidebar: take the Mavrick top gun moniker and use it against McCain), Scooter Libby, Tom Delay, Jack Abramoff, Bob Ney, Mark Foley, Bill Frist, et al.
I want the Obama Campaign to incite the gut emotions of Shame and Fear.
I want Independents to be Afraid to vote for a Republican.
I want Republicans to be Ashamed to vote for a Republican.
I very much Want to Win this Thing for the sake of My Country.
We can be bipartisan after the election (or not, with a big enough margin).
But as the past two weeks have shown, that success has a downside. When the vice presidential nominee Sarah Palin lamented media bias during her speech, attendees of the Republican convention loudly chanted "NBC."
And (next page)
The McCain campaign has filed letters of complaint to the news division about its coverage and openly tied MSNBC to it. Tension between the network and the campaign hit an apex the day Mr. McCain announced Gov. Sarah Palin as his running mate.
I see this as a coordinated Republican effort to suppress and muzzle MSNBC. While you may not agree with Olbermann et al, the fact is that they are the only ones who represent a realistic point of view and have the platform to project it. This is precisely why they are so popular.
Commercial Television companies (CBS, NBC, ABC) are now the lapdogs of the Republicans, under the guise of dispassionate evenhanded uninvolved reporting. Perhaps if they had engaged in some passionate reporting eight years ago, we would have a stronger Nation. What NBC is engaging in now is known as appeasement.
FOX is simply a propaganda arm of the Republican Party.
Except for his last line, all of Schweitzer's speech on MSNBC was talking heads running up to Hillary. Outside of the Hall, there was nothing there on his speech. I was also checking CNN too, same thing.