Blizzard held a press conference E3: 55% gross profit margin of WoW
by TommyGallo, Wed Jun 17, 2009 at 11:29:55 PM EDT
The following is a brief summary of conference information: Blizzard CEO Robert dynamics first mentioned and the current market conditions, the company said revenue growth in 2012 is expected to reach one billion U.S. dollars. WoW power leveling is increasing, the number of online game are also improved, plans to raise the price game, as well as the expansion of the digital download service. Digital distribution means the gross profit margin was 60%, "World of Warcraft," the gross profit margin was 55%, traditional methods of distribution gross profit margin of only 20%.
In 2010 there will be a new 007, skateboards Tony Hawk, Spider-Man and Transformers the game listed, as well as Shrek 4 and the other two new. "Call of Duty" series based on a solid player, not low income, total sales reached 35 million. "World of warcraft power leveling" 6 months sold 11 million, "modern war" in six consecutive quarter of non-price sales. "Call of Duty" series will be innovation, the future development of other game types.
"Tony Hawk skateboards" skateboarding game based on the development of peripherals for all types of players. New racing game "Blur" is moving as the snow in the field of racing games for opening the door, positioning modest goal is to become the field of racing games COD. "Guitar Hero" Hot continuing revenue over 10 billion U.S. dollars, the upcoming PSP version of musical instruments include drums, a new "DJ Hero" for the market segments.
Finally, Blizzard executives statement. Blizzard said since its establishment in 1994 introduced 11 popular games, the United States over the past 7 years the most popular games is Blizzard 5, and 4 in Europe over the past 3 years. "world of Warcraft power leveling" for 11 million sales, "Diablo" series for the 20 million. Even if the economic downturn, in 2008 the income of snow is still 3 times in 2005.