A New Beginning?

For months we’ve been arguing that President Obama’s failure to convey a core narrative, rooted in shared values, has been a major impediment to his success on health care reform and other progressive priorities.  At long last, he seems to be coming to the same conclusion.  As he told George Stephanopoulos last week:

OBAMA: If there's one thing that I regret this year, is that we were so busy just getting stuff done and dealing with the immediate crises that were in front of us, that I think we lost some of that sense of speaking directly to the American people about what their core values are and why we have to make sure those institutions are matching up with those values. And that I do think is a mistake of mine. I think the assumption was, if I just focus on policy, if I just focus on the, you know this provision, or that law, or are we making a good, rational decision here – 

STEPHANOPOULOS: That people would get it.

OBAMA: That people will get it. And I think that, you know, what they've ended up seeing is this feeling of remoteness and detachment where, you know, there's these technocrats up here, these folks who are making decisions. Maybe some of them are good, maybe some aren't, but do they really get us and what we're going through? And I think that I can do a better job of that and partly because I do believe that we're in a stronger position now than we were in a year ago.

Let's hope he means it.

For more, watch this.

Tags: Opportunity, obama, Framing, communications (all tags)

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