Using the internet - beyond netroots.

   While the internet has shown to be an enormous organizing tool, its potential as a campaign tool is still being underutilized. The internet presents a much different medium than television. The users of a particular website are far more demographically uniform than television audiences. In the presidential debates, candidates must have the most inclusive and non-controversial presentation of the issues. In front of a particular demographic, one can take a much more principled position on a specific topic important to that group.

Compared to television viewers, website visitors are pretty uniform group. Not many environmentalist spend time perusing hunting forums, and very few grumpy old war hawks spend time perusing The Onion. We need targeted advertisments that direct visitors to websites that put the candidate in a positive light for their particular demographic.

   Hunting/fishing/outdoorsmen websites would have ads directing visitors to a website like "Outdoorsmen for Kerry"... While an ad in The Onion would send the user to a positive description about Kerry's experience in the Vietnam War and then his political activism in the protest movement. The targeting websites would excoriate the opponents record on the issue being discussed.

   It would not be written by the campaign and be a seperate entity. No quote could be attributed to the candidate, but the visitors would see a message designed to appeal to them. The Republicans have used this method repeatedly to make a point to an intended audience, and then shrug off attacks from the unintended audience.

I really think that part of the key to competing everywhere is being something to everyone. The vast majority of Americans base their votes on much less than a complete picture of both candidates. Furthermore they most likely agree with each candidate on some of the issues. Let's make people see the issues we agree with them on as much as possible. By targeting voters more, we can fill in only the parts of that voters electoral perspective that favors us. If a voter is has a vague idea of where the candidates stand on issue that they disagree with us on, but have a crystallized idea of how our candidate agrees with them on a different issue, we will get the vote.

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Comments

4 Comments

That's a really good idea
And I know something better than a campaign where it couldbe put into place... (hint).
by Chris Bowers 2004-11-22 07:31PM | 0 recs
At the very least...
we should target Republican blogs as places where some of us could go, set up accounts, and then question, in posts, some of the deeply held but false assumptions (like the Repugs want to lower YOUR taxes....or care about YOUR jobs)

They do it to us... we need to do it back...

by ultraworld 2004-11-23 05:21AM | 0 recs
not just campaign
issue advocacy as well, esp for 2005.  If we want to target conservationally minded outdoorsman, for example, we can use these tactics to raise awareness of issues of particular concern to that group as well.
by j pratt 2004-11-23 06:04AM | 0 recs
I would agree
But the demographic ability is just beginning to be in place for that sort of advertising program to be put into place. Right now, you can do fairly reliable geo-targeting, and fairly-limited demo-targeting, plus the added cost makes it less advantageous. Maybe in a few years it'll be better. Internet usage is currently about where TV was in the early 50's.... like, we just finished the 1952 TV election for the internet election, in terms of advertising and capability of swinging the electorate.
by Jerome Armstrong 2004-11-24 01:14AM | 0 recs

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