An Anti-Luntz narrative
by srolle, Thu Feb 24, 2005 at 08:48:13 AM EST
The Luntz manual uses "YOUR money"-speak to energize people to vote against their own interests. He paints a dichotomy of domination with words and emotions. In the Luntz dichotomy, there are:
- Hard-working Americans
- "job creators"
- Liberal tax-spenders
- America haters
On Social Security, is it "YOUR money" or "OUR money"? I think we use "OUR money" to help old folks get by. Luntz tells you that "YOUR money" is earning a bad rate of return, and that YOU could find a better rate of return.
I don't believe that empathy is dead in America yet. During the debates, when Bush wanted to give you "YOUR money" back, Kerry said "you can keep YOUR money, but here, take some more of mine and my rich friends." Class consciousness is dead in America. The working class doesn't feel oppressed by corporate interests. People don't yet like corporations/wealthy people, but they don't really hate them either. When Bush says, "YOU should get YOUR money back," we should say "but Mr. President, there's none of OUR money left. you've given all of OUR money to the wealthiest 1%. The nation is in debt and OUR children will have to pay THEIR money to cash the checks YOU wrote today."
what are our imaginary coalitions?
- Compassionate Americans
- The teachers, the garbage collectors, the police, the firefighters, and the troops. (ok, so i'm personally skittish about glorifying the military, but they are a damn good example of government efficiency.)
- "Greed Merchants" - merchants bent on selling America the ideology of greed, but also Walmart et al.
- Social Security destroyers
- Deficit Spenders
- Reckless Republicans
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