Obama Advertising Nationally

I was just watching MSNBC, and I saw a Barack Obama for President advertisment.  Not so weird, I guess, but I live in the forbidden state of Michigan. Gasp!

Now, the 12:40 time slot is not an expensive one.  But it is interesting to note that Obama is reaching people not only in Super Tuesday states but beyond.  This is one way that Bush won in '04: he reached Republicans in Hawaii while Kerry forgot about the blue and red states, focusing solely on the 'swing' states'.

Also, I wonder what kind of cut Axelrod is getting off of ads like these.  The fact that Axelrod is taking in a commission makes me think that I may be seeing a few more Obama '08 ads...

Have you seen any Hillary or Edwards ads nationwide?

Tags: 2008, advertising, Barack Obama, Democratic Primary, television (all tags)

Comments

22 Comments

Re: Obama Advertising Nationally

I've been seeing Edwards ads on cable news networks all year. Whether these were national or regional buys, I don't know.

by hwc 2008-01-21 08:21AM | 0 recs
Re: Obama Advertising Nationally

Where do you live? I haven't seen one Edwards ad on cable news.

by Obama08 2008-01-21 08:27AM | 0 recs
Re: Obama Advertising Nationally

Massachusetts.

by hwc 2008-01-21 08:36AM | 0 recs
NH market

Massachusetts TV is just about all you can get in NH.

by Sean Robertson 2008-01-21 09:44AM | 0 recs
I wonder how the cash looks

I know Obama has been raising a ton but still he always has the most field office, the most paid on the ground staff, the most campaign advisors, etc.  All that stuff costs money.   Now he seems to be hitting the airwaves harder and earlier.

Cash management will become an issue.  If one candidate or another misjudges, doesn't score a knockout on Feb 5, and them limps away short on cash, they could doom themselves.

by dpANDREWS 2008-01-21 08:27AM | 0 recs
Re: I wonder how the cash looks

Given that they have 130,000 donors who have given this year, my guess is they are doing pretty well. They had been averaging around $200 a donation last year. Not great at multiplication, but that would suggest well over $20 million this year.

by Obama08 2008-01-21 08:45AM | 0 recs
Re: Obama Advertising Nationally

Since Michigan already had its primary, it sounds like a waste of money to me to run ads. there now. As for Bush in 2004, he lost Hawaii by almost 9%, so I fail to see how his squandering resources there was "one way" that he won.

by freemansfarm 2008-01-21 08:39AM | 0 recs
Re: Obama Advertising Nationally

It is national advertising on CNN and MSNBC. He isn't advertising in Michigan in particular.

by Obama08 2008-01-21 08:43AM | 0 recs
Re: Obama Advertising Nationally

i'm sure he isnt wasting his money on MSNBC - he might be getting a deal

(JK)

by sepulvedaj3 2008-01-21 08:55AM | 0 recs
Re: Obama Advertising Nationally

When you buy ads on cable, you can buy national, regional or local. If Obama is buying national ads that include places where primaries or caucases have already been held, he is wasting his money.

by freemansfarm 2008-01-21 09:46AM | 0 recs
Re: Obama Advertising Nationally

Given that three states have gone already, it is probably still cheaper to buy nationally than to buy regionally and locally on cable.

by Obama08 2008-01-21 10:52AM | 0 recs
Re: Obama Advertising Nationally

That's not how it works. You pay a premium for a national ad.

by freemansfarm 2008-01-21 10:59AM | 0 recs
Re: Obama Advertising Nationally

Bush's early ad buys made Hawaii appear close, so the Democrats wasted resources there.  Plus, Bush didn't target Hawaii.  Just an example.

by Sean Fitzpatrick 2008-01-21 09:28AM | 0 recs
Re: Obama Advertising Nationally

Quite the contrary, Bush wasted his money there. He never had a chance to win in Hawaii, and I doubt the Kerry campaign was so stupid as to think he did.

"Just an example."

Yes, and a bad one.

by freemansfarm 2008-01-21 09:48AM | 0 recs
Re: Obama Advertising Nationally

He didn't spend money in Hawaii.  He bought national ads, which included the state of Hawaii.

Polls actually showed Bush winning Hawaii.  This made Kerry spend money there.

Garret Graff explains this more elequently in The First Campaign, I would recommend reading that book.

by Sean Fitzpatrick 2008-01-21 10:33AM | 0 recs
Re: Obama Advertising Nationally

"He didn't spend money in Hawaii.  He bought national ads, which included the state of Hawaii."

If he bought national ads which included Hawaii, then, obviously, he spent money in Hawaii. Duh.

"Polls actually showed Bush winning Hawaii."

One poll with a mere 612 respondents showed Bush "slightly ahead" within the margin of error. That's all you got?

"This made Kerry spend money there."

Show some evidence for this proposition. Bush lost bv almost 9% in Hawaii. In American politics today, that's a landslide. He lost every county in Hawaii. He got hammered. Just as everyone who knows the first thing about US politics knew that he would. Please. . .

"Garret Graff explains this more elequently in The First Campaign, I would recommend reading that book."

If this is the kind of nonsense peddled in the book, then I'll pass. Thanks anyway.

by freemansfarm 2008-01-21 10:48AM | 0 recs
Re: Obama Advertising Nationally

Evidence time and money was spent in Hawaii.  I apologize, you have to scroll down to the article entitled "Aloha For Hawai'i".

My point was that Bush spent money nationally, and it helped him secure a second term.  Through relatively cheap ads, Bush got his polls numbers up in Hawaii and other blue states, causing Democrats to campaign in otherwise safe states.

And please, don't judge The First Campaign based on one comment that was made by Graff, Howard Dean's first webmaster.  The book lays out a very good plan for the future of our country and world.

Graff at TPM.

by Sean Fitzpatrick 2008-01-21 11:00AM | 0 recs
Re: Obama Advertising Nationally

Great, some ma and pa website says that Kerry was worried about Hawaii. That's hardly what I would call "evidence." Bush spending money in Hawaii did not help him secure a second term. It was a waste of resources.

by freemansfarm 2008-01-21 11:10AM | 0 recs
Re: Obama Advertising Nationally

15 percent, until he decides he's got enough.

by Jerome Armstrong 2008-01-21 09:22AM | 0 recs
Gee

how can you tell the difference b/w Obama's official advertising and MSNBC's regular programming? It seems like a waste of money for the Obama camp to get their message out on NBC and MSNBC when it's already reinforced 24/7 on that channel anyway.

Oh, well, if Obama wants to spend his money this way, more power to him. As I recall, he spent more money in Nevada and New Hampshire on ads as well.....

by ademption 2008-01-21 09:36AM | 0 recs
Re: Obama Advertising Nationally

Atrios mentioned earlier that he saw an Obama ad on CNN.  Pennsylvania isn't a February 5 state, but New Jersey is.

by Steve M 2008-01-21 09:53AM | 0 recs
Re: Obama Advertising Nationally

Remember he's got all of the Oprah money, favors, and influence she can offer - in addition to the millions in regular campaign contributions. That is hard to beat. Good thing Oprah doesn't have her own netwrok yet, but still I've had the tube on all day and it's all Obama-mania.

by India 2008-01-21 11:13AM | 0 recs

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