NV-Sen: Jack Carter TV ads

Hi, everyone.  As you know, my Dad is Jack Carter, who's running for US Senate in Nevada.  This week is a big week for us.  Two TV ads just went up in both the Las Vegas and Reno markets.  Those two markets combine to cover 97% of the state's voters, and we're expecting a big boost in name recognition for my Dad.  See the ads (or read the transcripts) after the jump.

We were going for simple and direct ads that would introduce my Dad to the voters, and that would look different enough from the typical political ads that people would pay attention.  My step-brother John Chuldenko is a director and he shot the ads himself.  He wanted Dad to look like a normal human being instead of a well-polished politician, and I think he did a good job.

So, without further ado, here are the ads below, or you can just watch them at the Carter Blog.  The first one is called "Bio" and the second one is "Costco."


For those of you who can't watch the ads right now (or don't have audio), here are the transcripts, courtesy of the Las Vegas Gleaner:

First ad:

I grew up in a small town, and from the age of six until I joined the Navy, I worked in a peanut warehouse. I later earned degrees in physics and law, and worked in finance and started my own investment company. My father's Jimmy Carter, and growing up, he instilled in me a deep sense of honesty and of responsibility to always do the right thing, regardless of outside pressure. That's why I'm running for the United States Senate. I'll be Nevada's voice to Washington, and not Washington's voice to Nevada. My name's Jack Carter and I approved this message, and I sure would appreciate your vote on November 7th.

Second ad:

The lobbyists have taken too much control over what goes on in our government. Medicare cannot use its size to negotiate lower drug prices. This is like the government has never been to Costco. Because we all know if you go to Costco and get six boxes of cereal, that's going to be a lot cheaper than if you go to a grocery store and buy them one at a time. The government is supposed to be for the people, and not for the corporations. I'm Jack Carter and I approved this message. I'm running for the US Senate from the state of Nevada and I sure would appreciate your vote on November 7th.

Let me know what you think!

And remember, we're in the process of kicking off what should be a wild ride: Greg, a new volunteer, is coordinating ways that the community (that means you) can contribute skills and expertise to the campaign.  It's going to be a huge undertaking.  Check out his introductory diary here.

Thanks for reading!


You can always find more at the Carter Blog.

Tags: Jack Carter, Medicare, Nevada, NV-Sen, Senate, TV ads (all tags)



Re: NV-Sen: Jack Carter TV ads

Very cool.

Who produced them?

by dantheman 2006-07-13 09:00AM | 0 recs
Re: NV-Sen: Jack Carter TV ads

My step-brother John shot and edited the ads.


by Sarah R Carter 2006-07-13 09:56AM | 0 recs
Re: NV-Sen: Jack Carter TV ads

John does nice work - the ads are similar to what Joe Slade White is famous for (just don't tell john, as JSW makes a snotload to do what he probably did on a shoestring...)

good luck!

by steveolson 2006-07-13 11:01AM | 0 recs
Re: NV-Sen: Jack Carter TV ads

Good luck to Mr Carter! I can't vote for him, I'm not in Nevada but I voted for your grandfather.  

by irsouth2 2006-07-13 09:01AM | 0 recs
Good ads

They have kind of a novel feel to them.  And that smile we see at the end is a family trademark, no?

Good luck!

by danielj 2006-07-13 01:56PM | 0 recs
very folksy

At first I thought, kinda chopping, minced his words a bit but then I thought, this ad talks to Mr Carter's voters!!!  Leave it as it is.

I don't know about the Costco reference, but if he says it's like the government never been to a membership warehouse, people will go what???

Good Luck, Lamont's gotten over 100,000 views of his ads, I hope you get the same response.

by gasperc 2006-07-14 04:39AM | 0 recs
Re: NV-Sen: Jack Carter TV ads
Nice ads, just the right feel.  And as for the "I sure would" at the end, pure gold.
Great work keeping us informed Sarah and good luck to you and your dad.
by Demo Dan in Dayton 2006-07-14 05:19AM | 0 recs
Re: NV-Sen: Jack Carter TV ads

Haha, Costco.  I sure hope they send Jack some free bran muffins or something for the product placement.

These are nice ads.  Your father seems like a very genuine guy and it's important for voters to see that.

by Steve M 2006-07-14 12:43PM | 0 recs
Very "Apple"

They remind me of the Apple "switch" ads. I like them. Good luck!

by michael in chicago 2006-07-14 02:28PM | 0 recs
Please don't get mad

Sarah--these ads need a lot of work. First of all there is no imagery associated with them. It's just your father talking. What I would do instead is have pictures of him in Georgia flash on the screen, a photo in his Naval uniform, and so forth. All I see is a man talking. That isn't good because peoples' eyes will glaze over if they aren't bombared with images.

Secondly, the other ad is too wordy--and not to the point. There's not a very simple soundbite to it. Instead he puts a laundry list of things that are wrong, but doesn't connect them into a one or two short sentence slogan. He also doesn't say what he would do for NV.

Just some ideas. I think the ads need to be improved.

by jiacinto 2006-07-14 03:20PM | 0 recs
Re: NV-Sen: Jack Carter TV ads

Not very good ads. "my father is jimmy carter..." sounds like he's ONLY running because of his name. That's bad. A simple change to "my dad, jimmy carter..." would have worked a lot better. These commercials are just not very interesting or inspiring. It looks like Jack is stealing from Jimmy's 1976 presidential ads (sitting down and speaking directly to the voter), only without the innuendo of context (Jimmy's ads were often outdoors, to suggest calmness, etc)

by AaronE 2006-07-15 08:51AM | 0 recs


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