Dunkin' or Starstruck?
by NewHampster, Fri May 09, 2008 at 01:35:43 PM EDT
Typo. The title should read: Dunkin' Donuts or Starbucks?
This morning I had my usual Honey Dew iced coffee Large for $3.19 including tax. Yes, NH does have one tax, the Rooms and Meals Tax at 8%.
Most days I make coffee at work, Seattle's Best French Roast ($7.99 lb. and lasts me about a month) but when I get the urge for Iced Coffee I go to Honey Dew. You see, I drive right by Dunkin' Donuts on the way to Honey Dew and there is always a minimum of 3 cars in line and most days 8 or 10. Honey Dew is lucky to have 1 car ahead of me. Besides, NH is cheap and Honey Dew is cheaper than Dunkin'.
Honey Dew is very busy inside at 7:30 but I'm told their busiest time of day is between 5:30 and 6:30 AM. That is when the working folks drive through on the way to their 7 AM jobs. Ok, so a few doctors and nurses go to work early too, but I bet they don't stop at Honey Dew.
But the big news in town is the Starbucks being built across the street from one of the other Dunkin's. Yes my home town is blessed with 6 Dunkin Donut shops and will soon have our very own Starbucks.
Choice - Choices - Choices
Large or Venti, Which do you prefer?
Yes, that's what this race has come down to. Are you a Starbucks loving Obama follower or a Dunkin' Donuts loving Hillary supporter?
No I know it isn't nearly that simple. There are plenty of Starbucks drinkers who voted for Hillary and vice versa but you get the idea of where I'm going.
Starbucks, by their very nature, their entire marketing schtick, says I am an elite who likes my coffee to come in Venti rather than Large. I am one who demands that my coffee shop have WIFI so I can blog away the hours while enjoying my Caramel Frappuccino® Blended Coffee, A decadent treat of buttery caramel combined with Starbucks® coffees and milk, blended with ice, topped with whipped cream and a swirl of caramel sauce. Ahhhh!
Venti for those lacking profiency in Italian, means Twenty. It does not mean large. Large means large. At Starbucks the sizes are Tall 12 oz., Grande 16 oz. and Venti 24 oz. (Venti means 20 but they give you 4 for ice). I would think a Grande would be large, wouldn't you?
Anyway. I think the race for the Democratic nomination for President of the United States of America has come down to Starbucks vs Dunkin Donuts, or more specifically the Starbucks loving, Northeast Establishment Press vs the rest of us that make up most of America.
So why the Starbucks loving, Northeast Establishment Press vs the rest of us? The question that many have asked all these long months. Why has the press been so consistantly pro-Obama and anti-Clinton? I don't buy that it's for policy reasons. I don't buy that it's for the press hates Bill reasons. I don't believe it's because the press is against a woman president. I don't think they hate Hillary and I don't buy it's because they fell in love with the Obama rhetoric or the tingly sensation going up their legs.
I think that the press is smarter than many of us give them credit for.
Early on in this race they figured out that it would come down to Starbucks vs Dunkin' Donuts. The educated, monied elite vs the rest of us. And guess who watches cable news and pays the Media Giant's bills?
Any smart business person, especially the media, tailor's their message and their content to their most loyal user base. In the case of cable news, that viewer base is known to be higher income and higher educated than your basic reality show. In fact, you who are reading this.. How many people do you think turned off American Idol to watch the last debate? That was one of Idol's highest rated nights.
We who blog, we who watch cable news, we who are engaged in the political process we are the market for cable news and man have they enjoyed our eyes being glued to their channels longer than for OJ.
Follow this Hillary supporter farther. You know it's true on the blogs. Far and away the greater number of people on blogs are either in college or graduated from college. The same people who watch cable news and since we know the blogsphere is like 85% (purely my guess) for Obama then one can assume the viewers of cable are the same.
The Press has been and Is Pro-Obama because their customers are!
Imagine this added little bonus for the press, or actually for the media companies who own the press.
Just imagine it's 2009 and the new President is coming to the Capital for the State of The Union.
Scenario One, President Hillary Clinton: We'll all be watching. All the usual bloggers, politically engaged, cable news junkies, including those over 50 women who make up the largest voting block no matter who runs. The working class white voters who put Hillary there will still be watching American Idol.
Scenario Two, President Barack Obama: We'll all be watching. All the usual bloggers, politically engaged, cable news junkies, including those over 50 women who make up the largest voting block no matter who runs. Plus that huge new class of cable news junkies, the working class African Americans and some of the twenty somethings who put him there.
We're talking a potential TV audience for Obama that is probably 50% larger than Hillary's. It will be a very good time to be an advertising sales rep for CNN.
Obama is being jammed down the throats of America by the Starbucks loving, Northeast Establishment Press because it is in their best financial interest for him to win. Period.