Edwards Reveals Q2 Money Needs

John Edwards just sent out a fund-raising email saying: "We've done the math, and
we need to raise $2.3 million online before June 30th." [emphasis in the original]

To put this in context, Edwards raised a total of $14 million in all of Q1 -- $3.3 million
of which he raised online.

This means that in the last two weeks of this quarter, Edwards needs to raise from
online donations alone more than 16% of everything he raised in all of Q1 -- and
nearly 70% of what he raised online in all of Q1.

Put another way: In the last sixth of this quarter, Edwards needs to raise from
online donations alone a sixth of everything he raised in all of Q1 -- and seven-tenths
of what he raised online in all of Q1.

In Q1, Edwards's online donations of $3.3 million represented about 23% of his
$14 million total.

Edwards says in the email that "we need to raise...enough to get our message...to
voters in Iowa, New Hampshire, and other key states."

Tags: 2008, John Edwards, president (all tags)




so what's his total target? do you have any idea?

by lambiel 2007-06-14 09:26AM | 0 recs
Re: target

That elusive number is obviously the key.

I can only speculate at this point that Edwards doesn't want
to raise less than $14M total or less than $3.3M online.

Using that as a guide, another question is whether Edwards
raised 70% of his Q1 online money all in the last two weeks
of Q1.

That sounds a little ambitious, which suggests that Edwards
might be needing a much stronger final online push than he
had the last time.

by horizonr 2007-06-14 12:02PM | 0 recs
Re: Edwards Reveals Q2 Money Needs

Interesting way to put it.  Need...why?  I'm guessing the campaign is looking to go on the air in a big way this summer.

It may also be a preemptive move against Richardson.  He's been on the air in IA and NH, and has moved close to Edwards in some polls.  Edwards certainly wants to keep the "I'm top tier" perception going...and killing the Richardson boomlet is important to that.

If you look at the ActBlue page, the online numbers haven't moved much at all since the end of Q1.  Is it possible that Edwards isn't routing through ActBlue anymore?

by rashomon 2007-06-14 09:56AM | 0 recs
Richardson is moving

but at least in Iowa, he doesn't seem to be taking away from Edwards. I expect Richardson to end up viable in quite a few precincts in Iowa--I do not rule out the possibility that he could finish second, although that would be a longshot.

by desmoinesdem 2007-06-14 04:04PM | 0 recs
thanks for letting me know

I'll go toss in 50 right now.

by TarHeel 2007-06-14 10:14AM | 0 recs
Ha, ha, ha!
by horizonr 2007-06-14 10:22AM | 0 recs
I did


by TarHeel 2007-06-14 11:07AM | 0 recs
Re: Edwards Reveals Q2 Money Needs

Go Hillary!

by sterkt 2007-06-14 10:22AM | 0 recs
Edwards need camp out

In Iowa and New Hampshire.

Its his long shot chance.  Win those and surge from the momentum.  A real long shot but a shot none the less.

by dpANDREWS 2007-06-14 10:27AM | 0 recs
Re: Edwards need camp out
Yes - the corporate media and their corporate $ponsors are fighting Edwards 24/7.
But the media is gladly promoting candidates in bed with Neocons and the DC elitists! You'd think Progressives could see what's happening...
by annefrank 2007-06-14 11:09AM | 0 recs
Re: Edwards need camp out


Progressives are dumb.  Edwards is the victim.  We are all doomed.

by georgep 2007-06-15 07:01AM | 0 recs
well, duh

that's pretty much been his strategy all along--focus on building strength in the early voting states. He knows he can't compete dollar for dollar with Hillary, the corporate lobbyists' favorite, and Obama.

by desmoinesdem 2007-06-14 03:47PM | 0 recs
Re: Edwards Reveals Q2 Money Needs

Every one of the "big 3" will have enough money to get their message out in the early states.

The early states will likely determinie the nominee.

National polls are virtually meaningless.  Even the pundit class who works for the networks is willing to admit this.

When electability and the issues become the issue Edwards will benefit.

Quarter 2 fundraising is not as important as the media make it out to be. Same with quarter 1 and quarter 3.  They are desperate to give some kind of indication as to how things are going so they inflate the importance of these reports.

For anyone, and I mean anyone, to say that this race is anyone's to lose or anything like that or that they know FOR SURE what is going to happen they must be on something.  None of us know FOR SURE and too many people seem to be clinging onto indicators that just aren't that accurate.  I know that there are a lot of political junkies here but when did "Who can get the most love from lobbyists or their spouses" become a game progressives were interested in?

Shouldn't this be more about who we SHOULD nominate, not who we THINK is going to be the nominee?

After all, this is OUR nomination to decide.  The quarter 2 fundraising numbers are not going to decide who the nominee is.  Neither is some national primary poll The race may very well appear to be Hillary's to lose from certain indicators but this race in many ways is ours to lose.  And by "ours" I mean the grassroots.

No matter who you support if you sit on your ass and allow inflated indicators to tell you who to support or who is going to win then you have already lost.

And if Hillary wins the nomination it is likely that the progressive movement and the Democratic Party are going to be the real losers...In more ways than one.

by Team Edwards 2007-06-14 10:30AM | 0 recs
Re: Edwards Reveals Q2 Money Needs
Very true.  Unfortunately Hillary and Obama supporters are intent on electing a Republican-lite.
Perhaps they're young, but a millionaire advocating for the working poor - as Edwards has done since 2003 - doesn't emerge very often in U.S. history.
by annefrank 2007-06-14 11:04AM | 0 recs
it used to

all the foundations whether tax evasion reasons or whatever ended up funding philanthropic causes.

the gates foundation for instance funds only the poorest of the poor in third world countries  

by TarHeel 2007-06-14 11:09AM | 0 recs
Re: it used to

Is Gates a candidate for Prez???

by annefrank 2007-06-14 11:10AM | 0 recs
Re: Edwards Reveals Q2 Money Needs

This IS truly OUR nomination.  Not "Team Edwards'."   If the Democratic voter does not believe Edwards is who they want, who are YOU to tell them that they are idiots?   Who are YOU to tell them that they are losers?  

by georgep 2007-06-15 07:03AM | 0 recs
Re: Edwards Reveals Q2 Money Needs

Is that an additional 2.3 or 2.3 total online for the quarter?

by parahammer 2007-06-14 10:53AM | 0 recs
It's an additional $2.3M
by horizonr 2007-06-14 11:32AM | 0 recs
Go John Go!

Edwards supporters want to be involved! The response to his "Small Change for Big Change" grassroots fundraising has been tremendous. Edwards seems to attract a lot of people who enjoy rolling up their sleeves and putting their efforts and their ideas into his campaign. He communicates!

I for one was glad to see he gave us a big number to work toward. It makes me feel a part of something! And you know what...we will raise it!

by bettync 2007-06-14 10:55AM | 0 recs
Re: Edwards Reveals Q2 Money Needs

I went to the "Small Change for Big Change" event in Boston, and I was pleasantly surprised to see how many showed up to show their support.  I had never donated to a political campaign before, but with Edwards, I have been happy to donate whatever I can.  I just put in another $25 after I got his email.  Anyone with me?

by donati303 2007-06-14 11:40AM | 0 recs
rec this diary

My impulse was to go and donate via actblue.

it seems some others did too.

rec the diary

by TarHeel 2007-06-14 11:51AM | 0 recs

Why give money to a failing campaign that has no chance of winning?  Unless you just like throwing your money down a drain.

by reasonwarrior 2007-06-14 03:13PM | 0 recs
most online money was raised at the very end

of the first quarter, in the last ten days. I remember that Edwards was well below $2 million on Act Blue with a week to go, and he finished with over $3 million raised online.

by desmoinesdem 2007-06-14 04:02PM | 0 recs


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