An idea for a new Obama TV ad

A friend and I, while chatting on the phone this evening, may have thought-up a new, relevant and powerful Obama campaign television ad that would cost very little to produce, and would speak volumes. Even if impractical, it's at least humorous... to Democrats, anyway.

You're going to need to use your imagination, though, to see in your mind what I'm about to describe... so put on your imagination caps.

We've all seen the nonsensical, incoherent CNN video of Palin introducing at least some of us to the word "fungible" while trying to explain to us energy concepts which are clearly unclear to her. (Judging by the look on McCain's face in the background, they would appear to have been unclear to him, as well. Then again, it doesn't really take all that much for him to achieve that state... but I digress. Sorry.)

In your head, edit-out of that video all but Palin's part. Just edit the Wolf Blitzer bookended parts right out of the video in your mind's eye, and imagine a short video clip of just what Palin said. We'll call that the "Palin video."

Now imagine a new Obama television ad the goes something like this:

Medium fade from black to the Palin video, then at its conclusion fade fast back to black.

Once fully black, fast fade a single line of text centered on the screen in a white Times Roman medium-weight font the words "Res ipsa loquitur" with a period after it, and hold for four seconds, then fast fade to black.

Once fully black, fast fade a one-eighth frame sized centered still headshot of Obama's smiling face, while Obama as voiceover says,"I'm Barack Obama, and I approved this ad," then fade to black and end commercial. should do it, don't you think?

Tags: ad, advertisement, idea, obama, Palin, television (all tags)



Re: An idea for a new Obama TV ad

Let me guess, you are a lawyer or a law student, right?

I had to look that phrase up:

res ip·sa lo·qui·tur      
-noun Law. the rule that an injury is due to the defendant's negligence when that which caused it was under his or her control or management and the injury would not have happened had proper management been observed.  

Even the explanation is hard to follow. I do not think Joe Sixpack is going to think much of that ad. Jargon is opaque, Latin is elitist, and even if you understand the meaning, it is off-putting as it is more of a personal attack than a political one.

But as an inside joke among Lawyers For Obama, I guess it works.

by itsthemedia 2008-09-24 10:48PM | 0 recs
Re: An idea for a new Obama TV ad

Are you insane?

Who the hell even knows what "Res ipsa loquitur" means?

"I'm Barack Obama and I am too elite to use actual English. The change I'm bringing it is returning you to a language dead for the last 1700 years or so."

by Aris Katsaris2 2008-09-25 12:13AM | 0 recs
Re: An idea for a new Obama TV ad
"Res ipsa loquitur" means, commonly (and, specifically, in this case), "the thing speaks for itself." Gather-up 100 randomly-selected people from among those who say they either know what it means, or think they do, and a simple majority will utter that simple, and most common translation.

Moreover, one needn't be an elitist to know that, or to appreciate it. Nearly every American (and most others on the planet who speak Western languages) use Latin in some way every single day. It's just a matter of degree. Some know (and use) more Latin than others, just as some know (and use) more English than others.

And, no, I'm not insane. Thanks for asking.
by DesElms 2008-09-25 01:59PM | 0 recs


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