Obama asks for money on internets!
by demondeac, Tue Mar 06, 2007 at 10:54:16 AM EST
Yea, this may seem like a "Dog Bites Man" story, but . . . just yesterday Matt Stoller tried to argue that Obama "is building an old school campaign where the internet is an afterthought." He titled the post, "Opportunity versus the Good Ole Boys."
His evidence for that "afterthought" claim and the "versus" was a bit hard (call me slow if you like) to extract from Matt's post which juxtaposed the cool video someone outside the campaign did of Hillary as the Orwellian figure in the Macintosh commercial with the fact that the Obama campaign hired a tradional campaign consultant.
When I and others asked in the comments why the two approaches, netrots/grassroots and traditional media and fundraising , were mutually exclusive and what his evidence was of the "afterthought" part, Matt's primary reply was that Obama had not asked for anything. He hadn't asked for money. No e-mails.
Well, ask and you shall receive. Today Obama did and he will, no doubt.
In the extended entry is the Obama e-mail ask. The coolest part is the matching function. Once you donate, you are taken to a note from the person matching your donation. From there, one is asked to be a matcher, not just a matchee (those are close enough to words, no?). Then you can write a note to whomever you end up matching. People can encourage one another, thank one another. Even at a distance, it's movement building while fundraising.
Seems well thought out. Not an afterthought after all?
Become a first time donor.The special-interest industry in Washington has only grown since the last election, and it will spend more money than ever this time to try to own our political process and dictate our policies in Washington.
We're not going to play that game. We're not taking any contributions from Washington lobbyists or political action committees.
We're going to transform the political process by bringing together hundreds of thousands of ordinary Americans to build a campaign responsible to no one but the people -- people like you.
So here's something different. Right now someone is waiting to match your first online donation to our campaign, doubling your impact.
If you make your first online donation now, you'll be able to read a note from the person who matched your amount, and you'll be able to write to them about why you gave.
Thousands of people who've already donated to the campaign have committed to give again -- but only if someone like you decides to make their first online donation.
Will your make your donation now?
We need to dramatically multiply the number of people who own a piece of this historic campaign, because the only way we can win is by making this campaign belong to as many people as possible.
It may sound strange for a presidential candidate to launch a fundraising drive that isn't about dollars.
But this campaign isn't just about money. And our democracy shouldn't be either.
It should be about people.
People's demands are simple. An end to the war in Iraq and the restoration of American leadership in the world; equal opportunity for themselves and their children at home; and the hope that their voice matters in a political process that too often leaves the people out.
You can take ownership of our democracy -- make a donation now:
I'm deeply honored that so many people have put their hope and faith in our campaign.
And if we succeed, it will be because you made history and took control of our campaign's destiny.
I know we can do this.
P.S. -- If you'd like to make a donation without being part of the new donor drive, you can do so here: https:/donate.barackobama.com