MyDD: major '08 growth. DKos: not so much.
by bobswern, Sun Jul 20, 2008 at 12:31:59 AM EDT
A quick trip over to Alexa tonight indicates that MyDD has experienced major audience/traffic growth since the beginning of the year, certainly in comparison to its much bigger "cousin," DailyKos.
SINCE JANUARY 1ST, 2008
Judging from the front-and-center "history graphs," for which Alexa's known, MyDD's audience reach (percentage of overall Internet users) appears to have almost doubled since January 1, 2008, while the reach of the significantly larger community at DKos is at roughly just 50% of the numbers it was posting at the beginning of the year.
LAST 45 DAYS
While traffic at most political blogs during a presidential election year tends to mirror actual campaign activity--experiencing erratic and/or downward swings once the primaries are concluded prior to an uptick around convention time--Alexa's history graphs indicate that MyDD's audience reach appears to have actually achieved a modest gain in its daily traffic over this period, while DKos "reach" stats have plummeted, dramatically. (i.e.: relational comparisons between MyDD's and Kos' overall audience reach around the first week of June indicate an audience-reach ratio of 1:8 or 1:9 between the two sites; however, this week, that ratio is approx. 1:2.5 or 1:3.)
PAST 90 DAYS
Alexa provides "hard numbers" which seem to soften the apparent traffic hit the Big Orange appears to have taken in recent weeks, but this may be due to the fact that most of Kos' audience drop has occurred in the past five or six weeks. The hard numbers, below, tend to reinforce my comments about the positive visual representations on that site for MyDD, however.
90-day audience stats are as follows--
CHANGE IN AUDIENCE REACH OVER PAST 90 DAYS:
MyDD +35% Daily Kos +11%
CHANGE IN TRAFFIC RANK/POSITION OVER PAST 90 DAYS:
MyDD +11,856 positions Daily Kos +488 positions
CHANGE IN PAGE VIEWS PER USER OVER PAST 90 DAYS:
MyDD +50% Daily Kos -6%
As of yesterday, July 19, 2008--
AUDIENCE REACH (% of all Internet users):
MyDD .0048% Daily Kos .0123%
MyDD 22,840 ranking Daily Kos 9,875 ranking
NUMBER OF PAGE VIEWS PER USER:
MyDD 4.3 Daily Kos 2.5
Congratulations to Jerome and his great staff! These results speak for themself.