Help me write some campaign literature

Fellow political hacks,

I'm putting together some material for a lit drop and canvass in my home precinct. My mom is the democratic precinct chair and she's planning on going out and talking to people this weekend. This is a very republican district and we're basically starting from scratch in talking to people and building up our party. We're working especially hard for our local congressional candidate, David Gill. Anyway, I'm writing up a script/literature sheet for volunteers to use and hand to people in describing why they should get out and vote against Tim Johnson. This piece is directed towards Dems but especially independents since they make up the largest share of registered voters in the precinct. So I need your suggestions on how to improve what I've written so far.

Content is on the flip.

Our goal in the precinct is to get 200 people to vote Democratic and for David Gill in particular. In 2004, roughly  170 people voted for Dr. Gill in each precinct in the county (I don't have the exact numbers for our particular precinct). In 2002, in a very low turnout year with only token opposition to the Republican (Tim Johnson), the Democrat received roughly 105 votes per precinct. In '04 Tim Johnson received 360 votes per precinct and 290 in 2002.

So if we can get a well organized turnout machine going I'm sure we can reach our goal of 200 votes for Dr. Gill. Assuming higher turnout than 2002 but lower turnout than 2004, getting 200 votes would put our percentage in the precinct at around 45%. Keep in mind that Dr. Gill lost 61 - 39 across the entire district. So if we could get him up to 45% in these deep red precincts, he'd have a good shot at pulling this off.

So to summarize, there are about 180 registered Democrats and 350 registered independents in the precinct. We need 200 to vote for Dr. Gill. And now (finally) here's the text of what I'm working on to convince people to vote against Tim Johnson.

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Wouldn't you like to ask the President some questions about Iraq?

Like....

Why did we pull troops out of Afghanistan when we had Osama Bin Laden in our sights?

Why did we then invade Iraq, a country that did not have weapons of mass destruction and did not attack us on 9/11/2001?

Why did we allow over $8 billon in reconstruction funds to go missing after the fall of Baghdad?

Why is Donald Rumsfeld still in charge after allowing Iraq to descend into a civil war with no end in sight?

Why are we spending hundreds of billions of dollars in Iraq while ignoring our own country and letting Americans die on rooftops in New Orleans?

Tim Johnson has had years to ask these questions. But he hasn't and he won't. Isn't it time to elect someone who will actually represent us and get some answers in Washington?

Vote David Gill, Democrat for Congress
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I couldn't decide if I should title it "We've got a few good questions" or something like that. Or if I should just keep the first line as the title. I'll also have to have a disclaimer at the bottom saying that the Gill campaign is not responsible for the content of this ad (since the campaign manager hasn't gotten back to me!).

Comments, suggestions?

Update: Ok here's the first draft of a flyer. Comments and suggestions are welcome.

Tags: David Gill, grassroots, precinct, Tim Johnson (all tags)

Comments

15 Comments

suggestions

I'd also like any suggestions on imagery to put on here.

by adamterando 2006-09-22 09:33AM | 0 recs
Re: Help me write some campaign literature

I like that you have your numbers worked out and I think one effective list of questions would be good.  I'd include a local question or two as well.

IMO you will get people's attention if you make the questions relate to the person's own survival so you may want to push safety concerns and mismanaged Homeland Security funds.

by goplies 2006-09-22 09:36AM | 0 recs
Right on.

I could include a question that has the standard Dem talking points about only 5% of cargo is inspected in this country or something like that.

At what point does this get too wordy and too much to throw at people at once?

by adamterando 2006-09-22 09:40AM | 0 recs
Re: Right on.

I think 10 questions would be good.  People can read it quickly then the facts will sink in to their brains.

by goplies 2006-09-22 09:57AM | 0 recs
image

Here is an image I created last year. You could fade it out and use it as a background if you like.

stateoftheunion

by goplies 2006-09-22 09:55AM | 0 recs
Re: image

Awesome!

That will work great

by adamterando 2006-09-22 09:58AM | 0 recs
Re: image

Here's the thing about that image - no one wants to see rotting corpses, very few people will have any idea what white phosphorous is, and will anyone remember the Sago Mine?

by ripzaw 2006-09-22 12:05PM | 0 recs
Re: image

Yeah, I liked the idea, but I agree, it won't play well. Too much death. I wasn't planning on using it verbatum, I just needed some ideas to start a template.

by adamterando 2006-09-22 12:15PM | 0 recs
Re: image

Way too busy, too many messages on one piece of mail.  People can't absorb this much information at once, and it doesn't really have a notable common theme.  

As a voter, I support our efforts in Afghanistan, can't figure out what Bush has to do with the Sago Mine incident, and would have to look up white phosphorus at Wikipedia.

by HoosierJosh 2006-09-22 07:21PM | 0 recs
Re: Help me write some campaign literature

Ok I added the first cut of the flyer. Have at it.

by adamterando 2006-09-22 11:33AM | 0 recs
Style

I suggest you center the text and change the font. Especially the italicized text looks amateurish.

by ripzaw 2006-09-22 12:04PM | 0 recs
Re: Style

Got a font suggestion?

Should I leave out all italics?

by adamterando 2006-09-22 12:14PM | 0 recs
Re: Help me write some campaign literature

I would actually coordinate my literature with whatever the campaign's press team is emphasizing (they've probably conducted a poll and are emphasizing issues that are most important to their key demographics).  For example, if the campaign is pushing education right now, hit the incumbent on No Child Left Behind, which he probably voted for. It's better to have a degree of coordination and repetition.

by schwompa 2006-09-22 01:24PM | 0 recs
Re: Help me write some campaign literature

I'd like to coordinate, but I haven't heard back yet. I actually volunteer for them and am already doing oppo research. I have been since 2004, so I know the campaign well. I don't think they've done any polling since there is no money.

I plan on running this by the campaign manager before I go with it. But if there's no response then I still feel I should try something because otherwise nobody will be talking to people in this district.

by adamterando 2006-09-22 06:28PM | 0 recs
Re: Help me write some campaign literature

I'd make the questions more pointed:

Why did you cut and run from Afghanistan...?

Why did you then invade Iraq...?

Why are you spending hundreds of billions of dollars...?

by mtmama 2006-09-22 07:02PM | 0 recs

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