Campaigning in a Brave -- Digital -- New World

I never thought I'd say this, but I agree with Karl Rove.

Today, the so-called architect of George W. Bush's re-election penned an op-ed in today's Wall Street Journal outlining the new norms as he perceives them in the way politics is practiced. Of course he pointed to several strategic and tactical points relating to money, message, organization, and polling. But this was not all.

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Obama Advertising Nationally

I was just watching MSNBC, and I saw a Barack Obama for President advertisment.  Not so weird, I guess, but I live in the forbidden state of Michigan. Gasp!

Now, the 12:40 time slot is not an expensive one.  But it is interesting to note that Obama is reaching people not only in Super Tuesday states but beyond.  This is one way that Bush won in '04: he reached Republicans in Hawaii while Kerry forgot about the blue and red states, focusing solely on the 'swing' states'.

Also, I wonder what kind of cut Axelrod is getting off of ads like these.  The fact that Axelrod is taking in a commission makes me think that I may be seeing a few more Obama '08 ads...

Have you seen any Hillary or Edwards ads nationwide?

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Why TV and Radio Journalists Can't Be Like Murrow Anymore

No it's not your imagination, the media does suck, and here's why. With some action you can take. - Todd

It's a fact: Media conglomerates' labor practices are harming the quality of TV and radio news.

A CBS television newswriter says: "We take a lot of stuff from 'Entertainment Tonight.' We watch it at 6:30 and decide what to use."

Most Americans still get their news from "old media" like newspapers, TV and radio. There's concern about how Rupert Murdoch will gut the Wall St. Journal when he gets his hands on it.  MSNBC Anchor Mika Brzezinski recently tried to burn a script on air in frustration over being asked to lead the day's news with a story about Paris Hilton rather than Richard Lugar's declaration that Bush's Iraq strategy is failing. Who can we trust to tell us what's really going on? Now, a new study of broadcast journalists from the Writers Guild of America, East (WGAE) gives an inside look at how the media conglomerates are destroying broadcast news quality with the same tactics other big companies are using against their workers. Replacing full-time newswriters with part-timers and temps, cutting staff and resources, and requiring more and more "multi-tasking" in the newsroom, equals bad news for the public. Literally.

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A Better Way.

Over the last few days, we've discussed cable advertising in political campaigns and how, too often it seems, Democrats and progressives aren't taking full advantage of its microtargeting potential.  The comments and feedback have been great and we've tried to answer many of your questions.  We hope today's post will answer others by taking a look at how campaigns can put cable to better use.  

Cable offers political campaigns an opportunity to target their voters geographically and demographically at a level that just isn't possible with broadcast television.  But just throwing some money at the top cable networks on the Interconnect is not taking advantage of cable's microtargeting potential.

Buying cable is not easy and it's not quick. It takes hours and hours of research and analysis to optimize a cable buy so that it reaches a campaign's targeted voters and is integrated with the campaign's other communications to those voters.  But when it's done right, it can save money and help turn out votes.

More in the extended entry.

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Waste, Waste, Waste

Media, Advertising, Television, Cable, Media Buying

Yesterday, we revealed the bottom line results, of our study:  if the Democratic organizations buying ads in three Congressional Districts (IA-01, KY-03 and OH-15) would have taken advantage of cable's microtargeting potential, they could have gotten nearly twice as many points on their cable buys at a savings of 30% or more - roughly $52,000 per week.  

Those savings were rooted in four types of waste:

1.    Geographic Waste  
2.    Network Waste  
3.    Programming Waste.  
4.    Frequency Waste.  

We'll take you through each one after the jump.

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