Obama to launch "Joshua Generation Project".

David Brody of the Christian Broadcasting Network reports:

EXCLUSIVE: Obama Campaign will Launch 'Joshua Generation Project'
June 6, 2008

The Brody File has learned that in the next two weeks Barack Obama's campaign will unveil a major new program to attract younger Evangelicals and Catholics to their campaign.

It's called the "Joshua Generation Project." The name is based on the biblical story of how Joshua's generation led the Israelites into the Promised Land.


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Dems Aren't Selling What Kids Want

This past weekend, I read that young people don't have the money to be engaged in the current campaign finance system. I also read that the University of Virginia Class of 2007 presented their school with a gift of $3.4 Million. The conventional wisdom that young people don't have money to donate to political campaigns is simply wrong. College students represent over $120 billion in spending power.

The private sector has understood this for generations - just consider the marketing revolution that is MTV. Young Americans have considerable purchasing power. The problem is, Democrats simply aren't selling anything young people want to buy. In order to tap into this crucial market, Democrats need to engage young people in such a way that students feel they are getting something for their contributions - that they are not just giving their money away, but buying something.

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Microtargeting with MySpace

Crossposted atFuture Majority

The Washington Post took a look again this week at "microtargeting" of voters, which they define as:

the new science (some say dark art) by which candidates use the latest data-mining technology to vacuum every last scrap of information about voters, then churn out custom-tailored messages designed to herd their supporters to the polls
This is, in my eyes, the future of politics. Targeting masses of people within huge demographics is such a blunt tool that it is bound to completely miss large percentages of the targeted audience.

As we have noted on Future Majoritynumerous times, young people are a great place for campaigns to look for support, but with the emergence of microtargeting as a campaign communication tactic they should be even more enticing. Take a look at any of the social networking sites, like MySpace and Facebook, and you quickly see that young people are telling the entire world about their tastes, desires, dreams, etc.  And, there are cheap and easy to use tools that can help campaigns to do the targeting for them. For myspace there is the FriendBlaster Pro and Badder Adder, both of which help you to add up to 500 friends a day (any more than this gets you in trouble with the MySpace police) according to a large number of easy to configure variables. They can also help to manage labor intensive tasks such as adding comments to large numbers of pages and keeping up to date on bulletins. (I haven't been able to locate a friend adding program for Facebook. If you know of one please leave the URL in the comments)

I almost forgot to mention this article, which looks at MySpace's new voter registration push - MySpace launches voter-registration plan:

The youth-heavy online hangout MySpace.com is launching a voter-registration drive to engage its members in civics. In partnership with the nonpartisan group Declare Yourself, MySpace is running ads on its highly trafficked Web site and giving members tools such as a "I Registered To Vote On MySpace" badge to place on their personal profile pages.

"Young people in this country ... are really engaged in what's happening in their community and want to make a difference," said Jeff Berman, MySpace's senior vice president for public affairs. "The key is to make it easy for them to get engaged. By putting these tools on MySpace and putting it in front of their eyes, you make it far more likely they will use them."

I hope that every candidate has this on their MySpace account! It boggles my mind when I find campaigns, including the DNC's field campaign, that don't register people to vote.

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