Better, More Reliable Polling

Jerome beat me to the punch over in Breaking Blue, but I wanted to take a moment to highlight a really awesome project being put together by the folks over at Pollster.com. As you might have noticed, I'm a pretty big fan of the site -- I cite it often here at MyDD, and I'm over there multiple times a day. Simply put, there's no better place to get information on polling.

Pollster.com is embarking on a project that could fundamentally alter the way we watch American politics. I'm not making an overstatement here. The Pollster.com Disclosure Project seeks to open up the polling process so that a genuine methodological review can be applied to the publicly available political polling in the country.

Ever think that a pollster has too loose of a likely voter screen? Ever think that a pollster is weighting its sample in an improper way? Ever just think that the numbers coming out of a particular poll just don't seem right? Pollster.com is seeking to answer these and other questions, first in primary polling from the early states and then in national polling, so that we can actually see if the polling so often cited on the evening news and the morning newspapers is actually methodologically sound. And with an ever-present eye watching the way that these polls are conducted, it's not too much to hope that we see better, more reliable polling in the future.

Head over to Pollster.com to find out more.

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