MyDD Accountability Adwatch: Kirsten Gillibrand

Do Democratic media consultants draw from the same stock music pile?  Apparently they do.  But first, let's get to the ad.

This one is made by well-known Clinton-allied firm Hudson Media Partners, which is the media arm of the Glover Park Group.  Glover Park's Carter Eskew made the Lieberman bear ad, though Eskew no longer works for Lieberman.  

Kirsten Gillibrand is running in New York's 20th against frat boy John Sweeney.  The ad is pretty good, associating Sweeney with Bush's failures in Iraq and promising change in Iraq if we get change in Washington.  Iraq is central to Gillibrand's strategy; she's constantly challenging her opponent on the war.  This ad fits in nicely here, though I wish she would mention party affiliation.  

There are a few negatives to the ad.  For instance, visual and audio cliches about 'our brave troops'.  It sort of smacked me of insincerity, boredom, and a lack of creativity around how to express a simple idea through imagery and sound.  A moderately pleasing generic candidate talking about the bravery of troops just sort of feels like a political ad.  That said, I'm relatively pleased with the spot.

One thing I'm going to try to do with adwatch is to start looking at a comprehensive ad strategy instead of just a one-off ad.  That's a very good suggestion that many of you made.  So let's do that here.  The other ads, which I can't pull down from Gillibrand's web site, are much worse than this spot.  They focus on issues rather than character, and are deeply policy-oriented.

This one titled 'back to school', for instance, talks about college tuition deductions, and sounds wonky.  This 'disagree' ad discusses big oil and Iraq, but again, there's no narrative flow, and the use of the term 'I respectfully disagree' shows more respect to Bush than the electorate is willing to accord.  At no point does Gillibrand mention she's a Democrat, or that Sweeney is a Republican; that's not a huge problem because she includes Bush in the ad, but it's not great in terms of her being able to distinguish herself as different than Sweeney.  Finally, I thought it was amusing that the music from both the back to school and the disagree spots is the same music used in this Corzine ad from 2005.  The Corzine ad was made by a different big Democratic firm, so there's probably some pot of stock music that is generically pleasant, sort of like being emotionally uplifted by committee, that Democratic consultants like to cut and paste from.

Anyway, Gillibrand's most recent ad is her best one, so that's a positive sign.

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Adwatch: Kirsten Gillibrand on Iraq

It's Tuesday, Sep. 5, 2006. The day after Labor Day and the campaign season is officially on. 64 days to election day.

Kirsten Gillibrand candidate in New York's 20th Congressional District has already challenged incumbent John Sweeney to a debate on Iraq 3 times. Sweeney is ducking and running, hiding from Gillibrand, hiding for the issues, hiding from the constituents of NY-20. The best he has offered is sometime after Labor Day.

It is now after Labor Day.

Today, the Gillibrand Campaign came out with a new TV ad on Iraq and John Sweeney.

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NY-20, Gillibrand is 19 points down but....

Kirsten Gillibrand is hovering around 19 points below the Incumbent John Sweeney.  Some mentions in blogs would help, donating will help and emailing friends in New York about her campaign will really help!

If we can get rid of Sweeney this time around we'll be able to get rid of Bruno next time around.  

It is time to take America back from the Rich Racist Power Hungry White Male's that are currently in power.  Oh and if you have friends that are registered in NY but are going to be abroad please send them this link.

Unions back key House GOP candidates

A Hillpiece today goes beyond anecdote and innuendo under hed Dem angst as unions split money.

In the lefty sphere, labor is the biggest dog that didn't bark in the night. Compared to Mike McCurry, say, it's got pitifully small space here in the last few months that I've been paying attention.

One reason (I'll put it no higher than that) may be the ambiguous relationship between labor and the Dems today. (It could also have to do with the AFL-CIO/CtW split, the bitter Sweeney/Stern rivalry, the persistance of labor rackeetering, or any number of other things.)

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"... is to be governed by your inferiors."

Cross posted from The 10,000 Things

Today was graduation day at Skidmore College in Saratoga Springs, NY. My niece, 2-time All-American Sarah Elizabeth Berheide (Field Hockey and Lacrosse), graduated Magna Cum Laude today. Her story is already an inspiring one... and it is just beginning. I couldn't be prouder if she were my own.

Included with the 600+ Class of 2006 Honorary Doctorates were bestowed upon 3 distinguished guests, Douglas Greenberg, visiting professor of history at the University of Southern California and executive director of USC's Shoah Foundation Institute for Visual History and Education; Thomas Kean, former governor of New Jersey who was head of the National Commission on Terrorist Attacks upon the U.S.; and Arthur Mitchell, founder and artistic director of the Dance Theater of Harlem.

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