This is the first part of two posts describing a fascinating election in Georgia. The second part can be found here.
Georgia is a red state. It votes reliably Republican; the Republican Party controls every level of Georgia’s state government. It would be miraculous for Barack Obama to win the state in 2012.
However, Georgia used to be a very blue state. It belonged to the Solid South, a Democratic stronghold for generations. As early as 1948, however, the first signs of change came. Backlash against the Civil Rights movement and the growth of Republican suburbia eventually destroyed the Democratic Party in Georgia.
(Note: I strongly encourage you to click the image links on this post when reading; they're essential to understanding what I'm saying.)
The 1980 Georgia Senate Election
I have come across a very interesting election which illustrates this shift. To the best of my knowledge there is not any election similar to what happened in the 1980 Georgia Senate election:
At this time Georgia was definitely beginning to shift Republican, like its fellow southern states. At the same time, however, Democrats continued to hold great strength in the rural areas. Local Democrats consistently outperformed their presidential candidates (indeed, it would take until the late 1990s for Republicans to begin consistently winning statewide elections).
Democratic Senator Talmadge is a very interesting figure. He was one of the last of the old-style Southern Democrats. This meant that he was an economic liberal, dedicated to improving the lot of the white rural Georgian farmer through government programs. It also meant that he was strongly conservative in most other things, including race. Like all old-style Southern Democrats, Senator Talmadge was a strong proponent of segregation.
Talmadge would probably have won in normal circumstances (Georgia was still pretty Democratic at a local level in 1980). However, he had the misfortune to be caught up in a finance scandal. This, along with a tough primary challenge and Georgia’s slowly reddening trend, led to his historic loss. Republican Mack Mattingly thus became the second Republican Senator in Georgia, ever. The previous Republican Senator had held office more than a century before Mattingly.
Republicans in 2008
McCain won Georgia, unsurprisingly. His coalition is a very typical Republican coalition today; he won and lost the same areas that Republicans usually win and lose today.
Notice the vast difference between McCain’s coalition of 2008 and Mattingly’s coalition of 1980. Republicans nowadays in Georgia generally win based on a coalition of rural whites and suburban whites living north of Atlanta. The city of Atlanta itself, heavily minority, is a Democratic stronghold. But suburban Republican strength north of Atlanta severely diminishes Democratic margins coming out of the city. In good elections, Republicans can even win the metropolitan area entirely. In closer elections, such as 2008, they can rely on the ever-more Republican rural white vote to do the rest of the job.
It should be noted that suburban Atlanta is well on its way to becoming minority-majority. Nevertheless, Republicans are at the moment still able to get good margins out of it.
Republicans in 1980
In 1980, the Republican coalition was almost the exact opposite of this. Republican Senator Mattingly’s greatest strength came out of the Atlanta metropolis. He actually won the heavily-minority counties in Atlanta itself, something unheard of for any Republican today. On the other hand, Mattingly performed extremely poorly with rural whites, who strongly preferred his Democratic opponent. Today it would be unheard of for any Republican to do as poorly as Mattingly did in rural Georgia.
Another fascinating difference: compare how the cities voted in the two elections. In 2008 Barack Obama won every single county home to a city listed in the map above. In 1980, Democrat Herman Talmadge lost all of these places except for Macon. It wasn’t just Atlanta that voted Republican in that election; so did all the smaller cities outside of it. Today all of these places vote Democratic.
There are two constants between these two elections. In both 1980 and 2008, Republicans were able to win Atlanta’s northern suburbs and rural northern Georgia. In 1980 Republicans did better in the suburbs; in 2008 they did better in rural northern Georgia. Both times these two areas proved key for the Republican victory.
The Black Vote
There is one final concern which has not been touched upon: the role of Georgia’s black population in all this. African-Americans compose almost one-third of Georgia’s population, and their presence was a key influence (or perhaps “the” key influence) in Georgia’s Republican shift.
In 1980 Republican candidate Mack Mattingly won areas with substantial black populations, most notably the heavily-black city of Atlanta itself. Surely Democratic Senator Herman Talmadge’s dedicated support to segregation wouldn’t have appealed to the black vote.
So did Republicans win the black vote in this 1980 election?
This is in fact the reason that I decided to write this analysis in the first place, and the next post will examine this question.