by Chris Bowers, Wed May 30, 2007 at 11:42:42 AM EDT
Clever stuff, and definitely not typical bio ad boilerplate. The ads get rave reviews from basically everyone:
The ads have gotten widespread praise on the Web for their clever message. It appears Republicans almost wholeheartedly agree.Adwatch has typically avoided commentary on bio ads, which are necessary for a campaign but generally lacking in agenda setting messaging on issues such as Iraq. One thing we have looked for in bio ads has been for candidates to self-identify as Democrats, something which Richardson does not do in these ads. While, to a certain extent, that might explain why these ads do so well among Republicans, I can't imagine such self-identification would hurt him.
GOPers rated Richardson's offerings far above average across the board, giving them a 7.2 for their appeal and a 7.6 for their memorability. Respondents are asked to rate the ads in six categories from zero to 10.
Democrats and independents rated the ads even higher, including several marks above 8.0, making them among the best-reviewed ads in the history of the bi-weekly survey.
The ads also scored well among members of the news media, typically the most critical group in the survey, and consultants. Both groups gave the spot marks around 9.0.(...)
Another ad, in which Sen. Chris Dodd (D-Conn.) attempts to establish himself as a leader on getting a withdrawal timetable for the Iraq war, was greeted lukewarmly by Democrats and independents, though slightly above average.
When comparing all the ads, nearly six in 10 Republicans said Richardson's were the most effective, while 32 percent said Thompson's was.
The Richardson ads have done well on YouTube. In terms of views, they are competitive with even the top videos from the Clinton, Edwards and Obama campaigns. That is quite an achievement for a candidate who is never considered top-tier, who has comparatively few online supporters to other campaigns, and who probably has a much smaller email list than the other campaigns. These aren't the best ads I have ever seen, and as I already noted I wish they identified him as a Democrat, but they do show potential for political ads that break away from typical frameworks. These ads appear to have produced real results while, for example, more standard ads from Edwards and Dodd have not moved numbers in a noticeable way. For some time now, I have heard many people comment that even though Democrats appear to have deep support in creative industries such as film and technology, for some reason we don't have more creative media than Republicans. Hopefully, this Richardson ad signals the beginning of a trend where our media will become more reflective of the depth of creativity in Blue America.