by Matt Stoller, Tue Aug 22, 2006 at 01:18:37 PM EDT
Firedoglake is doing an adwatch on netroots candidate John Courage. Lojo has done one on Phil Angelides (media consultant Phil Carrick) and Bob Fertik has done an adwatch on his own ImpeachPAC ad. That's neat, an organization putting up their own ad.
Ok, so here's the Courage ad, produced as an in-kind contribution by Margie Becker and Mike Nicholson".
What do you think, keeping the accountability memo in mind?
My initial thoughts are that the ad packs much more punch than the Darcy Burner ad. Courage puts up Iraq as a core theme, and focuses on the lack of veterans care rather than putting the poor wartime leadership front and center. The narrative flow is good, and there's new information in the ad.
The one downside is that Courage blames 'politicians in Washington' instead of 'Republicans in Washington', and blames 'Congress' instead of 'Republican-led Congress'. Remember, part of the data from the CA-50 accountability memo is that even 40% of Republican base voters believe that Democrats will hold Bush accountable, and in Courage's district (which just had a bunch of GOP voters added), those are the voters he needs.
Courage's ad is missing simple word, but a key one. If candidates won't name names, voters won't trust them, just as they did not trust Busby's credibility when she said she wanted to put a strong ethics package through Congress.
What do you think?
And as always, if you want to do your own adwatch, here are instructions.