Tapping Brokaw to replace Russert is a smart move

cross-posted at Bleeding Heartland

NBC announced today that Tom Brokaw will host the Sunday morning show "Meet the Press" at least through the November election. That was a very shrewd decision.

A former longtime evening news anchor, Brokaw has more than enough stature for the job.

Equally important, Brokaw can help the network repair some of the damage that was done by MSNBC commentators who were biased against Hillary Clinton during the primaries.

Here's Brokaw bluntly criticizing the way some of his colleagues covered the race:

"It was inappropriate, for journalists especially, to try to cut the process short," NBC News' anchor emeritus, Tom Brokaw, told The Associated Press. "It was an appropriate issue for people to report on, in context, but there was an awful lot of commentary disguised as reporting that gave the impression that people were trying to shove her out of the race."

Brokaw's old-school attitude often put him at odds with Chris Matthews and Keith Olbermann when he joined them for primary night coverage on MSNBC this year. One example was last Tuesday. Brokaw was talking about the contrasts between McCain and Obama when Olbermann interjected about "a third one trying to shoehorn her way" into the coverage.

"Well, I think that's unfair, Keith," Brokaw replied. "I don't think she shoehorned her way in. When you look at the states that she won and the popular vote that she piled up, and the number of delegates that she has on her side, she's got real bargaining power in all of this."

Brokaw called all the discussion about Clinton's exit a product of "too much time and too little imagination."

This recent profile of "Countdown" host Keith Olbermann in the New Yorker quotes Brokaw several times as having doubts about the commentary on MSNBC. This passage was particularly telling:

Brokaw says he sometimes feels that he has been cast in the role of hall monitor at NBC News; if so, his charges have kept him busy. The day after the New Hampshire primary, Matthews asserted that Hillary Clinton owed her election as senator to public sympathy for her in light of her husband's sexual peccadilloes. "It was completely out of line," Brokaw says. "And Keith took it to another level" with his "shut the hell up" commentary.

In March, after Geraldine Ferraro said that Obama would not be where he is if he were not a black man, Olbermann issued a Special Comment that was aimed expressly at Clinton's advisers (and their countenancing of Ferraro's "cheap, ignorant, vile racism") but that struck Clinton nonetheless. "Voluntarily or inadvertently," Olbermann said, addressing Clinton directly, "you are still awash in this filth."

Olbermann and Chris Matthews were way out of line with their Hillary-bashing this spring. Because their comments were not isolated incidents, they left a deeper taint on the network than NBC correspondent David Shuster's offhand remark that the Clinton campaign "pimped out" Chelsea Clinton, which got him suspended.

The New Yorker profile of Olbermann makes clear that network executives were uncomfortable with how antagonistic coverage of Hillary became on "Countdown."

Picking Brokaw to host "Meet the Press" signals that NBC is not going to let that very influential program tilt strongly in one direction during the general election campaign.



Display:


good thing they kept Olberman and Matthews (2.00 / 1)

off, or I would have never watched NBC ever again. I wonder if Olberloser is gonna quit his job now that he didn't get it.


by Lakrosse on Sun Jun 22, 2008 at 10:03:21 PM EST

Re: good thing they kept Olberman and Matthews (2.00 / 4)

i wasn't surprised he posted his special comments on the other blog for reviews before he did it during the primary.

if that doesn't tell you anything about the guy , nothing will.


Educated in a small town Taught to fear Jesus in a small town Used to daydream in that small town Another born romantic that's me.
by lori on Sun Jun 22, 2008 at 10:07:15 PM EST
[ Parent ]

he has more freedom at MSNBC (2.00 / 1)

than he would if he switched to NBC. It's very clear from the New Yorker article.

But more important, NBC would totally lose credibility if they put Olbermann in charge of Meet the Press.


John McCain: 100 years in Iraq "would be fine with me."
by desmoinesdem on Sun Jun 22, 2008 at 10:16:34 PM EST
[ Parent ]

Why would he quit? (none / 0)

Olbermann has been explicit that he doesn't think he's qualified for the job.

He's correct in that; I doubt he'd take it even if they offered it to him.  He knows his skill is in partisan rhetoric.


In this avalanche, the pebbles get to vote.
by Dracomicron on Mon Jun 23, 2008 at 12:49:41 AM EST
[ Parent ]

thats what the HuffPo was saying (none / 0)

all week long. Knowing how their views collude, I believed them for a while


by Lakrosse on Mon Jun 23, 2008 at 12:57:44 AM EST
[ Parent ]

Re: Tapping Brokaw to replace Russert is a smart m (2.00 / 3)

i agree with your diary .

nothing more to add

brokaw is a class act , the others are not worth your time


Educated in a small town Taught to fear Jesus in a small town Used to daydream in that small town Another born romantic that's me.
by lori on Sun Jun 22, 2008 at 10:04:19 PM EST

While I like Brokaw (none / 0)

I don't see MTP as a good fit for him. I doubt that his heart will be in the program.


by Coldblue on Sun Jun 22, 2008 at 10:08:31 PM EST

Re: While I like Brokaw (2.00 / 1)

Don't expect to see Russert like ambushing with Brokaw.

Probably the only one close to Russert is Matthews but he has embarassed himself this electoral season.

Zero credibility with both sides of the political aisle.


Educated in a small town Taught to fear Jesus in a small town Used to daydream in that small town Another born romantic that's me.
by lori on Sun Jun 22, 2008 at 10:12:21 PM EST
[ Parent ]

probably it's not a long-term thing (2.00 / 1)

But for five months before a presidential election, it will work.


John McCain: 100 years in Iraq "would be fine with me."
by desmoinesdem on Sun Jun 22, 2008 at 10:17:21 PM EST
[ Parent ]

How? (none / 0)

Tom Brokaw has a reputation to preserve. I can't fathom him risking his legacy to fulfill a few months of a show host vacancy.


by Coldblue on Sun Jun 22, 2008 at 10:25:04 PM EST
[ Parent ]

he's not risking his legacy (2.00 / 5)

He will go out of his way to be even-handed, and that will enhance his legacy.


John McCain: 100 years in Iraq "would be fine with me."
by desmoinesdem on Sun Jun 22, 2008 at 10:36:48 PM EST
[ Parent ]

In other words (none / 0)

he will become the Larry King of the Sunday talk shows.


by Coldblue on Sun Jun 22, 2008 at 11:21:06 PM EST
[ Parent ]

Brokaw (2.00 / 3)

is my first choice! Hopefully he can show some of these clowns what REAL Journalism looks and acts like.

... hopefully


Washington Woman
theocracywatch.org
EENR Blog
by kevin22262 on Sun Jun 22, 2008 at 10:39:03 PM EST

ooh careful now. (none / 0)

someone called me a troll today because i wrote a 'diary bashing KO.'  logic would dictate it would be the other way around - no?


"Me Fail English? That's Unpossible." Ralph Wiggum
by canadian gal on Sun Jun 22, 2008 at 11:03:48 PM EST
[ Parent ]

i agree... (none / 0)

rec'd.


"Me Fail English? That's Unpossible." Ralph Wiggum
by canadian gal on Sun Jun 22, 2008 at 10:44:18 PM EST

Re: Tapping Brokaw to replace Russert is a smart m (2.00 / 2)

good choice!  Brokaw has a lot of respect and he did it without gimmicks


by colebiancardi on Sun Jun 22, 2008 at 10:45:21 PM EST

Re: Tapping Brokaw to replace Russert is a smart m (none / 0)

does no one else think that Chuck Todd is a natural for the job?  I can't think of a more unassuming, facts-only-ma'm kind of guy who fits the bill more so than he does.  I always thought he offered very astute, even-handed commentary and analysis whenever Russert had him on a panel during MTP and he was a great numbers guy during the primaries.  Just my two cents...


by sleepyjean on Sun Jun 22, 2008 at 11:01:35 PM EST

Re: Tapping Brokaw to replace Russert is a smart m (none / 0)

I like Chucky T, but I don't think he is an interviewer.

He is good with analysis, but MTP is not analysis


by colebiancardi on Mon Jun 23, 2008 at 09:22:23 AM EST
[ Parent ]

Re: Tapping Brokaw to replace Russert is a smart m (none / 0)

Actually a better fit would be PBS Journalist Gwen Ifil.  My understanding was that Russert was her mentor at one time and she already runs a weekly show on PBS called "Washington Week". She's a little less everyman than Russert was. More every serious professional woman. She really does go out of her way to be ballanced and she is used to being not only in the interview position but also in the moderator position. She also is brought in to host PBS's nightly news. I'm disappointed that I don't here her name as a replacement.

Give her a look if you get a chance.


by 12 dogs and a blog on Mon Jun 23, 2008 at 07:24:00 PM EST
[ Parent ]

Good choice. (none / 0)

Brokaw is an excellent choice for a temp during an election.


by Mystylplx on Sun Jun 22, 2008 at 11:02:25 PM EST

Re: Tapping Brokaw to replace Russert (none / 0)

Your criticism of Olbermann fails to point out that what set Keith off against Hillary was her peddling fear as part of her campaign.  Prior to that, if anything, he was slightly pro-Hillary.  The outrage he expressed in his first Special Commentary against her was something felt by many Democrats no matter their candidate of choice.  If anything, Keith was too forgiving by trying to put the blame on her advisors as if she was not responsible for the words she chose to speak.  In light of his Special Commentary against Bush for exactly the same thing, anything less would have been hypocritical.  


by Piuma on Sun Jun 22, 2008 at 11:11:58 PM EST

Re: Tapping Brokaw to replace Russert (2.00 / 1)

when more than half the people in the room say something, they might be on to something.  

in my experience, the only people that share your interpretation of this it would appear are people whom supported BO (and not even all of his supporters i might add) during the primary.


"Me Fail English? That's Unpossible." Ralph Wiggum
by canadian gal on Sun Jun 22, 2008 at 11:26:03 PM EST
[ Parent ]

Re: Tapping Brokaw to replace Russert (2.00 / 3)

Thats why he has no credibility to host meet the press and he has basically pigeon - holed himself.

I assume thats the point of the diary .

When you start injecting yourself in the primary and posting your special comments on Daily Kos ,you would lose any credibility to host a show like MTP.

Thats the point of the diary you missed.

Its not his place to be upset about anything during the primary but thats basically how they breed their cast at NBC.


Educated in a small town Taught to fear Jesus in a small town Used to daydream in that small town Another born romantic that's me.
by lori on Sun Jun 22, 2008 at 11:29:53 PM EST
[ Parent ]

Re: Tapping Brokaw to replace Russert (none / 0)

The point of the diary is to say MTP will remain with the same focus on an impartial presentation of news rather than a more opinionated style represented by Hardball and Countdown.  I have no quarrel with her conclusion, just with what I feel is an unfair and inaccurate representation of Olbermann.  I don't see anything in Olbermann's show that would make you think he is interested in doing a MTP style show which by virtue of its network slot will most likely stay a more conventional show than the Edward R. Murrow style Keith aspires to.  Brokow and Gregory are much more suited to MTP, though I'd put my money on Andrea Mitchell eventually.


by Piuma on Mon Jun 23, 2008 at 01:54:30 AM EST
[ Parent ]

Many Democrats (2.00 / 2)

disagree with your take on Olbermann.


by Coldblue on Sun Jun 22, 2008 at 11:30:46 PM EST
[ Parent ]

He seems pretty fair (2.00 / 2)

Thank you for the extremely informative diary. It is validating to those of us that thought we had gone crazy trying to point out the bias, especially on MSNBC.


"And I scream at the top of my lungs, what's going on?"
by Hollede on Mon Jun 23, 2008 at 12:28:07 AM EST

To hijack the thread a little bit... (2.00 / 1)

but did anyone see Biden on Meet the Press this morning?  He was hilarious; his answer to Williams' question about the VP was great.  I wonder how HRC herself would answer that question when it is eventually posed to her.

Graham getting all sanctimonious about Obama flopping on the public financing question was also priceless.  Graham said "[t]his is a game changer in terms of the general election."  Well maybe because Rasmussen claims that "a plurality of voters say they are more likely to vote for a candidate who rejects public funding than for one who accepts it."

http://www.rasmussenreports.com/public_c ontent/politics/election_20082/2008_pres idential_election/daily_presidential_tra cking_poll

Obama is back up seven in that daily tracking poll, while he continues to struggle with Gallup everytime after that Thursday break.


by Blazers Edge on Mon Jun 23, 2008 at 12:56:21 AM EST

Re: To hijack the thread a little bit... (none / 0)

tell me BE -who do you think will be the VP choice?


"Me Fail English? That's Unpossible." Ralph Wiggum
by canadian gal on Mon Jun 23, 2008 at 01:08:37 AM EST
[ Parent ]

Matthews or Olbermann NOT good for MTP (2.00 / 1)

Matthews and Olbermann are PUNDITS who are paid to have Opinions. We may disagree with them, but that is what they are paid for. Neither of them would be appropriate choices for moderator of MTP where the host is supposed to be neutral and NOT reveal his opinion on the issues. Brokaw however is an old fashioned NEWSMAN, who keeps his Opinions to himself and is more concerned that the "issues" get a fair airing. He's is a natural for MTP. I've been watching him  for eons and don't know if he leans left or right, which makes him a natural for a show like MTP>


"I am standing with Barack Obama to say, `Yes, we can!'" Hillary Clinton 6/7/08
by feliks on Mon Jun 23, 2008 at 05:39:38 AM EST

Re: Tapping Brokaw to replace (none / 0)

NBC are not going to put Olberman  in the anchors seat at MTP it would seriously damage their reputation and in that sense the selection of the old school Brokaw is a very smart move. He's basically going to lower the temperature at MTP even from the way Russert conducted it. I'm going to be interested to see how he does this while at the same time keeping the program interesting. As for Olberman as the NY article makes clear he's far and away MSNBC's greatest asset so they are not going to tick him off either. The guy I see getting squeezed in all this is Matthews.    


by ottovbvs on Mon Jun 23, 2008 at 07:26:28 AM EST


You are not logged in.

In order to post a comment, you must be logged in. If you have a member account, please log in to comment.

If not, you can make an account right here. It's quick and free.