There's a long piece about Keith Olbermann in this week's New Yorker - and in it we learn what might have been at CBS:
After Rather's unhappy departure from CBS, the network's president, Leslie Moonves, said that he wanted to blow up the "Evening News"--by which he meant, he later explained, that he wanted to do away with the program's outmoded "broadcast of record" posture, and its accompanying burden of summarizing the world in twenty-two minutes each night. Moonves and Andrew Heyward, then the president of CBS News, held a secret meeting with Olbermann at his apartment, and asked how he would approach the "Evening News" job. Olbermann, who was nearing the end of his contract at MSNBC, said he thought that it was a waste for networks to spend so much money on their anchors, when they shared so much airtime with field correspondents. Olbermann said that he would, of course, be less freewheeling than he had been at "Countdown," and that he would redirect the broadcast incrementally, beginning with a three-minute block at the end of each newscast to which he would apply his personal touch. "Maybe in a year's time, after you've given me those three minutes to sort of reprogram, maybe I'll get four or five," Olbermann says now. "You don't go in for the full revolution. You do not come on and do `Naked News.' "The meeting ended, and Heyward was not convinced that Olbermann was the right choice for an institution where even the use of music in a news report, let alone voice impersonations by the anchor, is strictly forbidden. But soon afterward Heyward was replaced as news-division president by the head of CBS Sports, Sean McManus, who agreed to a second meeting with Olbermann, at CBS News headquarters on West Fifty-seventh Street. In the end, CBS hired Katie Couric--a decision, Olbermann likes to point out, that has not worked as well as had been hoped. (Couric consistently comes in third in the network ratings.)
Obviously Couric's tenure in the evening anchor chair has not been successful, and it's likely that eventually the current model of network evening newscasts will change.
But would someone like Olbermann work on network news?
|
|
|
Permalink :: 112 Comments :: Post a Comment
|