At their core, elections are very simple. You develop an argument for your candidacy and against that of your opponent's. You then spend your campaign pounding away at that argument.
Barack Obama's central argument is that this moment in our history requires fundamental change, and that John McCain's policies represent an extension of George Bush's. There are all sorts of ancillary debates, but this is the central argument of his general election candidacy.
Here, my friends, is the 54-second clip that reinforces his argument more than $150,000,000 in advertising dollars could possibly do.
From 6/05 on Meet the Press:This is a gift from the gods. Please send it to everyone you know. :)
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