"The Internet and the Election: There is Something Happening Here"

To say that Americans have had a love affair with technology is the most humdrum of cliches. The idea that new technologies will not only make life easier for us, but will help bring us together as a people, is not new theme in American folklore. Long before there was the Web, or the radio, or even a developed telephone network, American philosophers and social critics dreamed of how new technologies might transform us, make us into a community in all of our diversity. In 1892, as a relatively young man, George Herbert Mead, a pragmatic philosopher in the American grain, wrote a letter to his wife's parents. It's worth quoting.

"But it seems to me clearer every day that the telegraph and locomotive are the great spiritualizers of society because they bind man and man so close together that the interest of the individual must be more completely the interest of all day by day. And America in pushing this spiritualizing of nature is doing more than all in bringing the day when every man will be my neighbor and all life shall be saturated with the divine life." (See, Gary A. Cook, George Herbert Mead, The Making of a Social Pragmatist, p. 31)

This relatively youthful Mead thought that the locomotive and the telegraph would bring us closer together. And so they did in their own ways. Now the Internet appears to be doing so in a qualitatively different fashion. But before moving on to discuss the Internet's place in the current election, it's worth reminding ourselves about the dark side of our commitment to technology. For example, we have recently been promised nearly bloodless wars in which burnished flying machines, decked out with starship instrumentation, will seek out and destroy our enemies. The Iraq nightmare began with the promise that high tech would produce "Shock and Awe," and a quick end to war.

But in this election, the prospect of utilizing technology to make Americans feel as if they are part of a national political community, is no longer merely a fantasy of the early devotees of Apple computers. Although it has been said many times and in many ways, and in ways that were suspect, it does seem that the Internet has finally come of age. No doubt Obama would not be where he is today without his campaign's creative use of Internet technologies and software. (See, Joshua Green's piece, "The Amazing Money Machine" <http://www.theatlantic.com/doc/200806/obama-finance> and Marc Ambinder's "His Space" in The Atlantic http://www.theatlantic.com/doc/200806/am binder-obama

Yet technology by itself is blind. Obama's experience as a community organizer has let him frame how the technology could be used. He and his people have pioneered paths for merging the virtual and the real worlds, for moving from on-line communities to real world communities and back. What happens on the Web doesn't just stay on the Web. However, it's worth keeping in mind that Obama is part of an older American tradition, one that supported the development of technology without worshiping it. And one that spoke a great deal about community and social responsibility. Mead was part of this camp. And so was his good friend John Dewey. They were called progressives in the early 20th century. They were on the non-Marxist Left. (Yes, we once had a vital non-Marxist Left.) Sometimes we forget that this tradition preceded New Deal Liberalism.

What is happening is not just about Obama and his campaign. It is about words: their profusion, polyphony, and heartfeltness. People are writing to each other, again and again. And not just to friends (or one's wife's parents), but to strangers. Have Americans ever written so much in such a short space of time? Do all the words in all of the (paper) letters that Americans have written since the Declaration of Independence equal 1/10 of the words on the Web in the last five years? (No doubt, someone, somewhere, has made a calculation.) Commentaries abound from people who never had a voice in the mainstream media. They talk, argue, commiserate, plan, plot, comment, organize, and vent. Yes, a lot of junk, some hate, but also speaking and listening. Will this conversation resolve economic inequalities and racial divides? Of course not. As a matter of fact, we will have to work to make sure that new technologies don't increase class divisions or centralize power in unimagined ways. Yet, all in all, we are engaged in an impressive conversation. It may not be the New England Town Hall, but for a country of 300 million, it's an interesting way to help promote political communities and community.

For more on this and related topics, http://msa4.wordpress.com/



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I've said this all campaign long... (2.00 / 1)

If George McGovern had had the internet, he very well might've won.

A good message should be enough to get the American people on your side; the trick is to get people to listen.

Well, Obama's message has become, in and of itself, an internet phoenominon that draws people in with short, brilliant messages (such as the "One Voice" video), some laughs and sex appeal (Obama Girl, for example), and all that leading into more substantive messages (Lessig's "20 minutes on why I'm supporting Obama" and Obama's own "A More Perfect Union" speech).  By appealing to the netroots, Obama is harnessing the reigns of culture and flipping the script on the old ways that these things are done.

I went to a third party debate where some Nader and McCaskill folks spoke in favor of voting third party, and they, largely older people, were claiming that somehow Obama is tricking people into voting for him, and hiding his true votes and agenda.  What these people don't realize is, with the net, it's nigh impossible to hide things forever.  The kind of misinformation that the Naderites spread about the Democratic candidates (they love pounding on the war funding votes as if voting to defund the war would somehow force Bush to remove the troops, when we all know that he'd just borrow money and keep them there with depleting supplies of ammo, body armor, and ammenities) is easily refutable by people who are "high information," which is a demographic, incidentally, that Obama dominates.


In this avalanche, the pebbles get to vote.

That One/Another Fella '08

by Dracomicron on Mon May 19, 2008 at 02:12:07 PM EST

i have no doubt.... (none / 0)

that both campaigns watch the internet and media rather closely to gather ideas, disseminate information and gauge the temperature of the electorate.

that being said - giving kudos where its due, the BO campaign has been stunning in its online organizing and information dissemination.


"Democracy! Bah! When I hear that I reach for my feather Boa!" Allen Ginsberg
by canadian gal on Mon May 19, 2008 at 02:29:21 PM EST

More about campaign teams than comm organizing exp (none / 0)

Generally speaking, I heartily agree with what you're posting here.  One distinction I'd make, though, is that I don't know if Obama's experience as a community organizer is really the cause of his Internet campaign structure.  There are, frankly, TONS of community organizers out there who don't get the Internet's potential for scaling up mass participation.

It seems to me that the difference between the two candidates has long come down to their campaign teams.  Hillary chose Penn and a cadre of established players who have been around since the early Clinton days.  They ran a campaign based on the old logic, and playing to their strengths with major donors.  Obama chose new players (partially dictated by the old establishment-types not being available), and they came in having to search around for a new way of doing things.  The inclusion of Marshall Ganz (former protege of Cesar Chavez) in their organizer training can't be overlooked.

That may seem like splitting hairs, but it points to a larger difference between the candidates.  We know after 8 years of Bush that the President doesn't run the country alone.  He/she runs it with his/her team.  Clinton comes equipped with the same DLC team that ran things in the 90s.  Obama comes with fresh blood.  One of the benefits of Obama's new squad is that they aren't stuck in old campaign tech, which means they've been better positioned to do a brilliant job of online organizing.


by sierradave on Mon May 19, 2008 at 02:51:19 PM EST


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