Let me get a few things out of the way first.
1. I live in East Tennessee, though I am not a native to this area. Nevertheless, East Tennessee is the heart of Southern Appalachia.
2. I support Barack Obama and have always supported him. But I'm a Democrat first and I would vote for any Democrat in November.
3. I teach Appalachian History at a liberal arts college in East Tennessee so I've devoted at least some of my life to understanding this region.
So what do we make of Hillary Clinton's massive advantage in West Virginia and in Appalachia in general? No region has been kinder to her from the very beginning than Appalachia. On Super Tuesday I noticed that my own county voted 65-34 for Clinton and that some less-populated counties nearby gave her an even higher margin. Yes, Obama never campaigned in Tennessee, but I never thought the margin would be so great here.
A student of mine who lives in a very sparsely populated county - and who is an outspoken Obama supporter on campus - attributed the margin to ignorance. "They all think he's some kind of Muslim or something. If Obama had campaigned here he would have convinced at least some of them that he is a real Christian." The pattern continued in the later Appalachian states.
And it hit me at that time the three reasons why Obama has done so poorly in Appalachia.
1) People in this region want to get to know their candidates. They have always been distrustful of outsiders and often for good reasons. Since the mid-19th century, outsiders have come into the region looking to save souls, exploit the coal and timber resources, build highways and dams, evict people from farms, mock the culture, and wreck their environment. Most of the time these outsiders came in under the guise of reform. Not surprisingly, Barack Obama's message of reform raised suspicion in Appalachia. Was he just another slick-talking politician asking for our votes so he could make us change our way of life?
2) Obama has made no real effort to overcome these obstacles. His trip across PA with Bob Casey was a nice start. He should have at least taken the opportunity to travel across WV with Sen. Rockefeller (hey, at least WV folks voted for him) and Cong. Rahall. He didn't need to do what the Clintons are doing, but he should have made some effort to show up and let people realize he had substantive ideas and he wasn't the anti-Christ.
3) All of that said, the cultural barriers are real here. Historically, those with lower education levels have been more suspicious of cultural difference. Barack Obama is about as exotic a candidate as you can get. His name, his race, his family's origin, his path to Christianity, etc. are nothing like that experienced by most folks in Appalachia. Not surprisingly, Obama has faired poorly among non-college-educated whites everywhere, though especially so in culturally conservative areas like Appalachia and the Rust Belt. It isn't just race, though that's a part of it. My WV-born neighbor who is a lifelong Democrat confided in me early on that she worried that Obama would be just like Jesse Jackson and would "give everything to the blacks." Though I convinced her that Obama was more like Bill Cosby than Jesse Jackson - she came around and supported him for a while - she buckled under again when Rev. Wright came out. I think she's winnable again for Obama. But lots of Appalachian white voters will have seen enough to convince them of their suspicions about this very un-traditional candidate.
But then there's a fourth issue that applies mostly to West Virginia alone. Yes, West Virginia voted for Carter in 1980 and Dukakis in 1988. There are few "Reagan Democrats" in West Virginia in the historic sense. But there are LOTS of "Bush Democrats in West Virginia. What's the difference? Economic change. In 1988, West Viginia was about to embark on one of its many historic labor strikes with Pittston Coal. As in the past, West Virginians voted along with its union population more than anything else.
But since 1990, the union population in WV has plummeted. Coal mining is entirely mechanized now. Surface mining - often mountaintop removal - brings in lots of tax revenue for local governments, even though it doesn't employ many people. And the Democratic Party has (rightfully) condemned mountaintop removal and the excessive emission of greenhouse gases coming from coal-fired power plants in the Tennessee Valley. As a result, the GOP has pushed its economic message with great success.
But the big payoff for the GOP is culture. With unions no longer around to remind voters of the economic stakes, voters in Appalachia are more susceptible to culture war arguments than before. This is true not just in WV but also here in TN. When Tennessee voted on its anti-gay marriage amendment in 2006, it was Carter County in far East TN that gave the measure 88% in support - the highest in the state. Appalachia is a deeply religious part of the country, having spawned the Pentacostal movement (Assemblies of God comes from Kansas, but it really dates to the Holiness movement near Cleveland, TN), and myriad Baptist movements (Missionary Baptists, Primitive Baptists, Old Regular Baptists, etc.). The Scopes Trial was argued in Dayton, TN, in the Cumberland Mountains of East TN. If voters anywhere would be susceptible to religious politics, it's here.
Yes, Appalachia has always had a strong grassroots, progressive countercurrent to this deep-seated conservatism. The early abolitionist movement, Highlander Research and Education Center (formerly Highlander Folk School) that trained Martin Luther King and Rosa Parks, Save Our Cumberland Mountains and the environmentalist movement, labor activism, and numerous small-scale movements have found their voice here in Appalachia. Author Jeff Biggers has eloquently - if a bit romantically - summarized the long progressive tradition in Appalachia in his book, "The United States of Appalachia."
So why does Barack Obama do so poorly in Appalachia? The one-sentence answer is: Obama is a non-traditional candidate who made few serious attempts to win over a constituency that values tradition greatly.
UPDATE: Thanks for reccing this diary, folks! I keep thinking of ways I should tweak it as I reconsider what I wrote, but I'll just keep it as is and let commenters add their own "tweaks."
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