Millennial Makeover: MySpace, YouTube, and the Future of American Politics

This is a remarkable book, and one that I'll be referring to often this election. If you want to understand the historical context of the 2008 election, read this book.

A 'realignment' book, that goes into the history of US elections to describe two types of realignment, idealistic and civic, and how they have influenced history. More importantly, how it's happening again. What makes the book all the better is that its a terrific read. Very easy to read and I found myself gaining a new insight every chapter.

They argue that there's been five previous political makeovers, the last being toward the conservatives in 1968. The one we are in right now, they argue, is for either '08 or '12, we are sorta on the cusp right now.

My own view has been that Democrats should take the presidency this year, but we might fall just short in '08 (like Al Smith did in the 1928 election due to religious prejudice). If we are able to take it in '08, all the better.

I was trying to think about a similar book, and I guess it would be The Emerging Democratic Majority, from the beginning of this decade. If you enjoyed TEDM, you'll likewise enjoy Millennial Makeover. They've got a website with more info, including videos and where you can buy the book.



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Thanks, I ordered it (2.00 / 0)


by Garret on Sun Mar 30, 2008 at 10:42:19 AM EST

Re: Millennial Makeover: MySpace, YouTube, and the (none / 0)

My own view has been that Democrats should take the presidency this year, but we might fall just short in '08 (like Al Smith did in the 1928 election due to religious prejudice).
Do you think that may be playing out this year again?  Racism/sexism, depending on our eventual nominee?  I know a lot of (former) Edwards supporters who made/make this argument- that we were essentially blowing our big chance at a realignment by nominating a Woman or a Black when the country still wasn't quite ready for it.


by Whash on Sun Mar 30, 2008 at 10:46:41 AM EST

Re: Millennial Makeover: MySpace, YouTube, and the (2.00 / 1)

Yes, its a factor, because without a doubt, we have voters that still believe that, unfortunately. How big a factor remains to be seen.

The book I've read on the '28 election, by Allan Lictman, took on the notion that prohibition was the issue, diving deep into quantitative analysis to show that it was Smith's Catholicism that was the deeper conflict, and became the most important determinant of the election.

The movement conservative are delving deep into making the 2008 election the biggest yet, in terms of the cultural war. The Wright issue, and the 'moral relativism' that many liberals have wandered into with their defense of Wright, has given an opportunity to exploit that they are not going to back away from, regardless of how in the sand the progressives head remains over Wright.

The national polls that Obama supporters trot out are meaningless-- that's CA and NY and IL, the big cities, probably bumping up even more over Obama and the mainstream praise. Anyone who's looked at the internals of the red and purple polls out since March 13th though, has seen a startling undermining of both Obama and Clinton. Even those that still show Obama leading, it's by a slim margin at best. McCain has pulled ahead of Obama 314-215 in the EV, according to electoral-vote.com


by Jerome Armstrong on Sun Mar 30, 2008 at 11:04:39 AM EST
[ Parent ]

Now I see why you don't want Obama to win. (none / 0)

You don't think that a large number of hard working dedicated volunteers in all 50 states can affect the outcome in November. Maybe because we lost a couple of presidential races in a row, maybe because of personal tragedies, whatever the reason you have lost Hope.

Maybe this will help.  No matter how far behind in the polls he has been in a state, Obama and his excellent team have never been victim of a blowout.  They (we) look at seemingly impossible odds as an excuse to work harder...kind of a 'we accomplish the improbable, the impossible takes a little longer' attitude.  

Soon the hard fighting Clinton supporters will join us and together we will be like Dr. Kavorkian, assist the republican party in committing suicide.

Maybe I didn't state that very well, but I didn't like seeing you feeling defeated before the race has been run.  Buck up, young man!


That One is the Right One for 2008.
by GFORD on Sun Mar 30, 2008 at 11:33:09 AM EST
[ Parent ]

Short version (none / 0)

If the election is about race or other silly character issues (e.g. Tuzla) then McCain will win. If the election is about Iraq and the economy, then either Democrat should win.

The GOP is definitely going back to the well of the Southern Strategy/White Backlash one more time.  We cannot stop the GOP from this. The question is, can we keep the media focused  on Iraq and the economy.


"Once in a while you get shown the light In the strangest of places if you look at it right"
by molly bloom on Sun Mar 30, 2008 at 12:28:37 PM EST
[ Parent ]

Re: Short version (none / 0)

McCain will lose on personality AND the issues.

His public speaking is as weak as Dole, and his stance on Social Security is a deal breaker.

DEMS will KUMBAYA.


NO 100 year WAR, NO McConnell run Senate, & NO GOP-led Supreme Court!!!
by Veteran75 on Sun Mar 30, 2008 at 12:45:49 PM EST
[ Parent ]

Re: Millennial Makeover: MySpace, YouTube, and the (none / 0)

"that we were essentially blowing our big chance at a realignment by nominating a Woman or a Black when the country still wasn't quite ready for it."

That's the sort of logic that will always keep America from being "ready" for it.

One can always avoid failing by simply refusing to even attempt.


by Aris Katsaris on Sun Mar 30, 2008 at 12:15:57 PM EST
[ Parent ]

Thanks, Jerome (none / 0)

I was looking for a new book.

TEDM was great, I read it when it was new and I believe it said that with demographic trends, there won't be a Republican president again after 2004.  That was pre-9/11 but still, much of what they "predicted" is proving true.


The sharpest criticism often goes hand in hand with the deepest idealism and love of country. ~RFK
by Vox Populi on Sun Mar 30, 2008 at 10:54:48 AM EST

Re: Millennial Makeover: MySpace, YouTube, and the (none / 0)

sorry to change to subject but I'm at Penn state university and there are lines 10 blocks long and easily over 15000 people in line and obama doesn't speak till 1pm. This is crazy!  Not all young at least 40 percent are over 30. This might be one of the largest rallies ever this campaign. CNN is here.


Obama 08!
by comingawakening on Sun Mar 30, 2008 at 11:36:47 AM EST

Re: Millennial Makeover: MySpace, YouTube, and the (none / 0)

I think a 55/45 Obama comeback, win in a loss, is very possible.

My vet friends are on the fence after Tuzla, but also because of Wright.


NO 100 year WAR, NO McConnell run Senate, & NO GOP-led Supreme Court!!!
by Veteran75 on Sun Mar 30, 2008 at 12:48:52 PM EST
[ Parent ]

Re: Millennial Makeover: MySpace, YouTube, and the (1.00 / 0)

What do people think is more important, MySpace or Facebook?


The Wayward Episcopalian
by Transplanted Texan on Sun Mar 30, 2008 at 12:32:44 PM EST

They're both important .... (none / 0)

Facebook currently offers better tools for political organizing, but both -- as well as other social network sites -- are very useful platforms.  Eszter Hargatti's "Whose Space?" looks at the different demographics of the different sites http://jcmc.indiana.edu/vol13/issue1/har gittai.html  

The book looks interesting; I'll check it out!  The blog has some good stuff as well...


jon Liminal States: http://talesfromthe.net/jon
by JonPincus on Sun Mar 30, 2008 at 08:28:01 PM EST
[ Parent ]

Fancy meeting you here. (none / 0)




Democratic Candidate, US Senate, Wisconsin 2012
by benmasel on Sun Mar 30, 2008 at 10:32:01 PM EST
[ Parent ]

I found MySpace way effective (2.00 / 1)

for my 2006 US Senate Primary v Herb Kohl.

Running with Censorship, Privacy rights, Iraq, and the DrugWar as lead issues, the demographic fit perfectly.

First step; friending bands in gthe State. many promoted the campaign at their shows, and a few put plugs on the back of their gig fliers.

The "browse' function enables you to get users within a set radius of a desired Zipcode (sorted by recent login), or use "search' for an interst, within the State, ie "Wisconsin hemp."

Facebook's still more campus oriented, good for keeeping in contact with supporters, but less viable as a spamming tool.




Democratic Candidate, US Senate, Wisconsin 2012
by benmasel on Sun Mar 30, 2008 at 10:31:33 PM EST
[ Parent ]


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