I'm not aware if Mark Penn has issued one of his brilliant missives on the relative importance of certain states since last night, but prior to Wisconsin, the Clinton campaign was certainly trying to underplay the importance of the February 19th contests and get everyone to look beyond to the big states on March 4th. At a certain point, though, they seemed to realize, hmm, if what happens in Wisconsin is bad it will matter, and so they tried to compete there with ads, surrogates and finally, the arrival of the candidate herself. Well, as we found out last night, the result was quite bad and we can see from the media coverage that in fact it does matter, not because of the unquantifiable momentum that comes with another "Obama Wins!" headline, necessarily, but more concretely because of the voting trends the Wisconsin electorate exhibited, namely that, as CNN cleverly put it today, Barack Obama is stealing Hillary Clinton's bases.
H/t to CNN's Bill Schneider for the data for the charts below showing Obama's share of the vote in Wisconsin among certain demographic groups vs. the share he received on February 5th.
First take a look at how Obama is eating into the support among groups that have traditionally voted for Hillary Clinton:
| Feb. 5th | Wisconsin | |
| Women | 43% | 50% |
| Seniors | 35% | 41% |
| Union Households | 44% | 54% |
| Democrats | 45% | 53% |
| Whites | 41% | 54% |
| Economy Voters | 44% | 57% |
And on top of that, Obama is getting even stronger among the groups that have always leaned toward him:
| Feb. 5th | Wisconsin | |
| African-Americans | 82% | 91% |
| Young Voters | 57% | 70% |
| Independents | 56% | 64% |
| College Grads | 52% | 60% |
To say Clinton needs to reverse these trends on March 4th is, of course, an understatement; assuming she does so and is able to win Texas and Ohio (as even Bill Clinton now concedes she must), expect the Clinton camp to use this new focus on voting trends to point toward a justification for why she should remain in the race even if March 4th results in only a minor dent in Obama's delegate lead. No doubt, suddenly Mark Penn will be writing memos reminding us how much the results out of Wisconsin, Virginia and Maryland mattered in order to play up the contrast in voter habits between those contests and those on March 4th and ultimately demonstrate what they hope will be a real shift in momentum leaving Ohio and Texas.
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