For all of the talk of the Clinton campaign catching up to the Obama campaign's fundraising abilities -- and Hillary Clinton's take since February 5 has been remarkable -- it looks like it's not enough. According to reports out of both Ohio and Texas, the Obama campaign is significantly outspending the Clinton campaign on advertising ahead of the March 4 primaries.
Barack Obama is blanketing Ohio with campaign ads in a huge media buy that appears to double that of Democratic presidential rival Hillary Clinton.
Obama appears set to vastly outspend Clinton in Texas, as in Ohio.Word from the world of media buying says Obama has $1.25 million behind his ads there, to $770,000 for Clinton.
These numbers -- along with reports of the $10 million plus pro-Clinton/anti-Obama 527 already running ads -- belie the notion that the Clinton campaign is keeping pace with the Obama campaign in terms of fundraising. If it were, it would be matching the Obama campaign dollar-for-dollar, which it is not. And with the Obama campaign apparently on track to raise $35 million in February after having taken in $36 million last month, it could be increasingly difficult for the Clinton campaign to even keep up this level of spending relative to the Obama campaign, making the path to 2,025 delegates that much more arduous.
Update [2008-2-20 16:23:50 by Jonathan Singer]: Obama's fundraising prowess is important for another reason as well:
Mr. Obama has done just a few traditional fund-raising events in January and none in February, in contrast to the Clinton campaign, which has been keeping up a steady diet of fund-raisers with either Mrs. Clinton or her husband, former President Bill Clinton.
Being able to campaign rather than just raise money really frees up a candidate to connect with voters. There's a reason why Obama was campaigning and Clinton was raising money this morning, and it's not because she likes the rubber chicken dinner circuit...
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