Watching it? Follow along in the comments.
Update [2008-10-29 20:36:44 by Jonathan Singer]: Miss it? Watch it now:
Update [2008-10-29 20:6:6 by Todd Beeton]:This is smart. The ad started out with an intro by Barack speaking to the camera and then segued to the story of an ordinary American. The feel of that segment resembles reality shows that people are used to seeing on network TV in prime time. This feels more like a cinema verite reality show than it does an ad.
Update [2008-10-29 20:9:30 by Todd Beeton]:Ted Strickland: "Imagine, Barack Obama is going to be a Democrat in the presidency who will actually cut taxes." Whoah, how is that even possible!? Thanks, Ted. A lot of this ad is playing on right-wing rhetorical turf. A small price to pay to win an election, but annoying all the same.
Update [2008-10-29 20:22:47 by Todd Beeton]:I like that the shots of Barack are not limited to a solo shot of him in an office. The scenes of him speaking directly to people, surrounded by people, are very effective.
Hmm, Barack doesn't seem very socialisty or Marxisty. But Tom Delay said...
Update [2008-10-29 20:22:47 by Todd Beeton]:The first half of the ad has been about, on the surface, how Barack's policies impact every day Americans; under the surface the message is "I care; I feel your pain." The second half so far is biographical. It's all very effective. At times moving, other times informative but always compelling and fast moving. There was a danger that this thing could be boring. It's not.
Update [2008-10-29 20:35:38 by Todd Beeton]:Now he's live at a Florida rally. Nice.
Update [2008-10-29 20:35:38 by Todd Beeton]:This thing was, in my mind, flawless. To bring the climax of one of his live rally speeches into everyone's living room -- this was a homerun.
Update [2008-10-29 20:35:38 by Todd Beeton]:This is what really got me:
I can promise you that I will always tell you what I think and where I stand. I will always be honest with you about the challenges we face. I will listen to you when we disagree. And most importantly, I will open the door of government and ask you to be involved in your own democracy again.
Sure, technically he's running against John McCain, but these lines cast him as the anti-Bush.
Update [2008-10-29 20:43:13 by Todd Beeton]:Haha. Chris Matthews LOVED it. Olbermann is annoyed that Obama kept addressing "America" or "Florida" (didn't really get his issue there) and Richard Wolff's complaint that it was perhaps "too polished, too perfect." Any other reviews you guys are seeing?
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