Back in August John McCain was making inroads among precisely the groups that many Democrats feared could be Obama's downfall: working class whites and rural voters. EJ Dionne wrote at the time that Rep. Joe Sestak, who represents a suburban Philadelphia district, had some advice for Obama to overcome this:
Over in the Philadelphia suburbs, Rep. Joe Sestak agrees that Obama needs to engage in more down-to-earth campaigning -- "a diner in the morning, a hoagie in the afternoon, a bar at night." But Sestak's advice is directed toward a slightly different end. "It's not so much about whether they know him," he says of his constituents and Obama. "They want to know that he knows them."
Dionne elaborated:
In other words, empathy, the gift that Bill Clinton kept on giving, is now an Obama imperative. And some of the Democrats' policy mavens see a link between empathy as a personal attribute and the way a candidate discusses policy -- again, something Clinton understood.
While certainly Obama has been striving to improve on this measure -- and shed the elitist label that has dogged Democrats since Bill Clinton -- since at least August, the financial crisis has given him the opportunity to really open up an empathy gap over McCain by demonstrating not only that McCain is out of touch but that Obama is in touch with the struggles of every day Americans.
As I cataloged HERE, Obama's debate performance was all about sending this very message, as he repeatedly looked into the camera and spoke to people at home, referring to them several times as "you" and used the words "struggling" and "middle class."
And by all accounts it's working. Poll after poll shows Obama opening up significant leads, driven mostly by the economic situation and the perception that not only is he best equipped to handle it, but that he better understands their struggles.
From the new CBS poll, which shows Obama up 50-41:
In addition to the economy, Obama has a clear advantage on empathy, with 67 percent saying Obama understands their needs and problems compared to 46 percent for McCain.
And from the new AP/GfK poll, which gives Obama a 7 point lead among likely voters, Obama has opened up a 14 point lead on the question of which candidate people "trust to understand how the financial crisis effects you." Interestingly, this is better than the 9 point lead he has on who they trust to "improve the economy" and "handle a financial crisis."
But to be honest, I don't think I've seen Obama speak more eloquently or passionately about the struggles of the middle class than he did on the stump in Michigan today.
Watch it:
Call it finding his voice, call it hitting his stride, in Michigan, I think it's called winning.
John McCain is pulling out of Michigan, according to two Republicans, a stunning move a month away from Election Day that indicates the difficulty Republicans are having in finding blue states to put in play.
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