CNN focus group of undecided voters did not like the Ayers attack. The "Joe the plumber" story also tanked, according to the focus group. On who won the debate:
John McCain: 10 votersUpdate [2008-10-15 22:53:19 by Todd Beeton]:No numbers yet but from the MSNBC focus group, the way McCain talked about Ayers "backfired" among independents and Republicans.
Barack Obama: 15 voters
Also, Democrats and Independents really liked Obama's line that "I can stand 3 weeks of attacks but the American people can not stand 4 more years of George W. Bush economic policies."
Update [2008-10-15 22:57:46 by Jonathan Singer]: Obama won the Fox News -- Fox News -- focus group of undecided voters. Said Frank Luntz: "None had made a decision to support Sen. Obama before the debate, but more than half supported after the debate. It was a good night for Barack Obama." Marc Ambinder writes that the CBS live focus group "seems to think McCain did well", however.
Update [2008-10-15 23:0:29 by Jonathan Singer]: The overall numbers from CBS News look great for Obama. Here is their survey of uncommitted supporters as to who won the debate:
McCain: 22 percent
Obama: 53 percent
Don't listen to the pundits -- it's the people who matter. And so far, they think Obama swept the debates.
Update [2008-10-15 23:6:39 by Jonathan Singer]: CNN's numbers among those viewing the debate were even rougher for McCain, whose favorable rating actually went down while his unfavorable rating went up:
Best Job in DebateMcCain: 31 percent
Obama: 58 percentObama Favorables
Favorable: 63 percent before debate --> 66 percent after debate
Unfavorable: 35 percent before debate --> 33 percent after debateMcCain Favorables
Favorable: 51 percent before debate --> 49 percent after debate
Unfavorable: 45 percent before debate --> 49 percent after debate
Ouch.
Update [2008-10-15 23:34:37 by Todd Beeton]:And check out these numbers from CNN:
Who would better handle the economy?McCain: 35 percent
Obama: 59 percentWho would better handle the financial crisis?
McCain: 35 percent
Obama: 56 percentWho would better handle health care?
McCain: 31 percent
Obama: 62 percentWho would better handle taxes?
McCain: 41 percent
Obama: 56 percent
Anderson Cooper: "David Gergen, if you're John McCain, what's the message...how does the race change now for John McCain?"
David Gergen: "Beats the hell out of me."
Pretty much sums it up.
Update [2008-10-15 23:53:53 by Todd Beeton]:Check out these ridiculous favorability numbers from Greenberg Quinlan Rosner during a focus group that began tilted toward John McCain but didn't end up that way:
McCain FavorablesFavorable: 54 percent before debate --> 50 percent after debate
Unfavorable: 34 percent before debate --> 48 percent after debateObama Favorables
Favorable: 42 percent before debate --> 72 percent after debate
Unfavorable: 42 percent before debate --> 22 percent after debate
The focus group was "decisive" for Obama.
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