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I've been wondering why I've been seeing so many ads for Barack Obama here in California relative to ads for other candidates of either party. Now it seems I understand why.
Democratic presidential candidate Barack Obama raised $32 million in the single month of January, a whopping figure that has permitted the campaign to boost staff and extend advertising to states beyond the sweeping Feb. 5 contests, aides said Thursday.Obama is now advertising in 20 of the 22 states in play for next week's Super Tuesday and plans to begin advertising in seven more states that hold primaries or caucuses later in February. Rival Hillary Rodham Clinton is advertising in 12 Super Tuesday states, including her own home state of New York.
[...]
Obama campaign manager David Plouffe said the campaign attracted 170,000 new donors for a total of 650,000 donors overall. The $32 million raised in one month matches the campaign's best three-month fundraising period in 2007, when the campaign raised $30 million in primary money and $2 million for the general. The money raised in January was all for the primaries.
I'm still not particularly sold on the strategy of staying on the air on a network like MSNBC -- I can't imagine that there is a terribly large number of undecided voters here in California watching MSNBC at 2:30 in the afternoon (or watching the talking head shows cable news networks in general) given that the target audience of a show like Hardball is political junkies who have likely decided long ago -- but I suppose if you have the money it can't hurt. Either way, it's hard not to see this as a potential momentum boost for Obama just five days out from Super Tuesday, a period at which winning news cycles (even cycles just a few hours long) can matter.
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