Black and White and Re(a)d All Over

Cross posted at DailyKos.

When reading the op-ed pages in your local daily newspaper, have you noticed column after column written by conservatives? A new report released today by Media Matters for America confirms what many have suspected -- that for the majority of daily newspapers across the country, conservatives dominate the op-ed page.

Our new report, "Black and White and Re(a)d All Over: The Conservative Advantage in Syndicated Op-Ed Columns," is a comprehensive and unprecedented analysis of nationally syndicated columnists from nearly 1,400 newspapers -- or 96 percent of English-language daily U.S. newspapers.

Because of the time, labor, and difficulty involved in gathering such a wide scope of detailed information about America's newspapers, no one has ever before determined exactly where syndicated columnists are published.

The report shows that conservative syndicated columnists are carried in far more newspapers and have a much larger audience than their progressive counterparts, giving conservatives a distinct advantage in the marketplace of ideas. Here are some of our key findings:

  • Conservative Syndicated Columnists Dominate Daily Newspapers -- Sixty percent of the nation's newspapers print more conservative syndicated columnists every week than progressive syndicated columnists. Only 20 percent run more progressives than conservatives, while the remaining 20 percent are evenly balanced.

  • Conservative Syndicated Columnists Reach Millions More Than Progressives -- In a given week, nationally syndicated conservative columnists are published in newspapers with a total combined circulation of more than 153 million. Progressive columnists, on the other hand, are published in newspapers with a total combined circulation of 125 million.

  • Top Syndicated Columnists Are Mostly Conservative -- The top-10 list of columnists, sorted by the number of papers in which they are carried or by the total circulation of the papers in which they are published, includes five conservatives, two centrists, and only three progressives.

  • In Region After Region, Conservative Syndicated Columnists Enjoy Advantage -- In eight of the nine regions into which the U.S. Census divides the country, conservative syndicated columnists reach more readers than progressive syndicated columnists in any given week. Only in the Middle Atlantic region (which includes New York, New Jersey, and Pennsylvania) do progressive columnists reach more readers each week.
  • To say that this study is unparalleled in its scope and level of detail is no exaggeration. Despite the enormous influence of America's op-ed pages, no one has ever before determined where syndicated columnists are specifically published. Previous examinations of syndicated columnists relied on data provided by the syndicates themselves, while Media Matters contacted almost every English-language daily newspaper to ensure the highest level of accuracy.

    If you are interested in looking up your local paper or other papers in your state, click here to browse through an online database we've created. You can see for yourself where conservative, centrist, or progressive columnists are published.

    The results prove what many have suspected for years -- that our opinion pages are consistently skewed to the right, allowing conservatives a disproportionate advantage in shaping public opinion. The American people, as a result, are left with a lopsided view of the critical issues that affect their daily lives.

    When the debate of today's pressing issues is dominated by one side of the argument, it means the integrity of our nation's newspapers is at stake. I urge you to read the report, forward it to your friends, family, and coworkers, and sign our petition asking local daily newspapers to provide balance on their op-ed pages.



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    David (none / 0)

    You won't read this but I am reading you're "Blinded by the Right."

    You truly are a American hero. Thank you for everything.


    "Live your beliefs and you can turn the world around." --Thoreau
    by Populista on Wed Sep 12, 2007 at 08:05:35 PM EST

    Re: David (none / 0)

    Thank you for the comment, Populista.  I'm glad you are enjoying the book.


    David Brock President and CEO Media Matters for America
    by David Brock on Thu Sep 13, 2007 at 08:35:57 AM EST
    [ Parent ]

    Re: Black and White and Re(a)d All Over (none / 0)

    Thanks for this study. It is a major step forward in debunking the myth of the "liberal media".

    One criticsim: Is Maureen Dowd really a "progressive". It seems to me that she takes potshots at everyone. Since Republicans have been in power recently, she has taken more potshots at Republicans.

    Also, note that newspapers often choose only the conservative columns from the "progressive" columnists. For example, I notice that the Cleveland Plain Dealer only runs Paul Krugman's column when he happens to say something centrist or conservative.

    To improve the methodology: look at every single column and determine whether it is progressive or conservative and then see which papers ran that particular column. Better yet, evaluate the columns in which area it is progressive/conservative -- social issues, economic issues, foreign affairs/military. This would be a whole lot more work, but would also probably show just how conservative the MSM really is, especially on foreign affairs.


    by RandomNonviolence on Sat Sep 15, 2007 at 12:38:17 PM EST


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