Yesterday I was on a panel titled "Modern Campaigns" with Joe Trippi and Stephanie Cutter, moderated by Simon Rosenberg. I mostly talked about the difference between a modern run campaign and a traditional campaign, in terms of how the internet impacts the campaign. I'd meant to get into some 2008 examples, but we didn't get that far, so I'll post it here.

I put together this with Adam Conner and Jonathan Singer, of the most memorable/best practices, internet-based, impact moments of the 2008 campaign to date. Here's the list:

2008 Standouts from the Democratic campaigns:

1. HRC Soprano video: High quality, not repurposed campaign ad.
   
2. Dinner with Obama: Small donor focused, sorta like buying a lotto ticket.
   
3. Dodd debate clock: Timing the candidates quantified tier's, free branding.
   
4. Elizabeth vs Coulter: Taken from TV, across media to internet, both earned and word of mouth.
   
5. Gravel videos: Existentialism finally makes it to a presidential campaign; notjust out of the box, but drowning/burning the box.
   
6. Edwards reality TV: biggest missed potential.
   
7. Obama's Walk For Change: national canvass.
   
8. Edwards One Corps: Meetup for 2008.
   
9. Dodd TV: broadcast of campaign staff, live simulcast, embeddable.
   
10. Obama's social networking: my.barackobama.com, Facebook, Myspace growth.
    
11. Richardson/Dodd's blogads: flash interactive.  
    
12. Obama's small donor concerts: Candidates counting people(donors) instead of total money, or email subscribers.

None of them are particularly policy-based, which is interesting, although that probably just means we missed something. The Edwards poverty tour comes to mind, though it's national blogger coverage was not extensive, it was an opportunity to have local bloggers take up the story (though I don't know whether that happened). I'm also wondering what a list of The Biggest Flops would look like?