The Libby commutation gave Sen. Barack Obama his first post-Q2 opportunity to reframe his candidacy, to signal a new strategy for breaking out of number two and winning the Democratic nomination. But instead, Obama framed Bush's decision to commute Libby's sentence in terms of his consistent new politics theme:
"This decision to commute the sentence of a man who compromised our national security cements the legacy of an Administration characterized by a politics of cynicism and division, one that has consistently placed itself and its ideology above the law. This is exactly the kind of politics we must change so we can begin restoring the American people's faith in a government that puts the country's progress ahead of the bitter partisanship of recent years."
What's impressed me about Obama is that his campaign message calling on us to get beyond cynicism and work toward a new kind of politics is consistent with what he's written in his books and the theme of his incredible 2004 Democratic convention speech. Obama's been saying this stuff for years and his sincerity is evident when he speaks. But as impressive and inspiring as Obama's "can't we just all get along" message is, what's it gotten him? A boatload of money and a persistent second place in the polls. Is it enough to put him over the top? I'm not sure.
Dig deeper into the polls and there is some good news for Obama. His low unfavorables and high "I don't knows" indicate that those who know him like him but a whole lot of people aren't paying enough attention to the race to have a strong opinion quite yet, signaling plenty of room for growth. But what of the places where he IS well known, i.e. New Hampshire and Iowa? His second place NH average is consistent with national polling and in Iowa he's found himself in third behind a surging Hillary Clinton. Sounds like someone in need of a Q3 gear shift to me.
One possible problem for Obama is that, as Roger Simon puts it over at The Politico:
[In 2004,] America wanted likable, and it got likable.It also got the Iraq war, the aftermath of Hurricane Katrina and the scandal at the Walter Reed Army Medical Center.
So maybe likable has its limits.
In other words, post-Bush, 'competence' may be the new 'likable.'
Take the results of a recent Fox News poll. While Obama outpolls Clinton by 20 points on likability, Clinton wins on the strong leader question by 11 points, all of which translates to a 13 point lead over Obama for the Democratic nomination. So what can Obama do to counter this? His biographical pre-US Senate ad he's currently running in Iowa is a start. It will give people a much needed sense of his accomplishments, evidence that he's actually qualified to be president, something voters overlooked with the last guy. Also, he might want to speak in more specific terms on the stump. The general sense on the floor of the California Democratic convention in April was that while Obama's speech was incredibly moving, a half hour later you were left scratching your head wondering if he'd said anything substantive at all.
A second shift Obama may want to make is to go from running a general election campaign to running a Democratic primary campaign. Look at that same Fox News poll and you can see that in head-to-head match-ups, Obama does much better among Republicans against Republican opponents than Hillary does and either matches or exceeds Hillary's support among independents. It's among Democrats that Obama falls behind, and they're the ones he needs to win over before he can even get to the only head-to-head match up that matters. Obama seems to be running more against partisanship than anything else, yet are there more partisan Democratic voters than the Iowa caucus-goers?
I like the guy a lot, especially his rhetorical flair. But he seems to have hit a ceiling in terms of support, especially vis a vis Hillary Clinton. Now, perhaps he has her, as some suggest, right where he wants her. She's in the unenviable position of being the front-runner; Democrats never nominate the front-runner. But if I were working for his campaign, I'd be thinking about what we need to do differently to make sure that when we rise in the polls, we're catching her, not merely pacing her.
So what is Obama going to do for his next act to make sure he overtakes Hillary's persistent lead? Do you think a change is in order or perhaps you think he's right on track? Clearly Obama is in uncharted territory. His campaign has inspired an unprecedented level of engagement, as evidenced by his record breaking fundraising and individual donor numbers. Will that translate to boots on the ground and, ultimately, votes? As we learned from Dean, money and enthusiasm aren't enough. So, the question is what else does Obama have in his bag of tricks, because it seems to me that Q3 is just the time to reveal it.
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