Most analysts agree that 2008 will be a change election and the candidate most representative of that change in their eyes has been Barack Obama. This is largely due, no doubt, to his relatively recent arrival in Washington and his message calling for a change in the way Washington works. But in retrospect why hasn't Edwards been cast in that role? He has been talking about big change in every speech he's given this year. "Transformational" is a word he uses often as he describes his plans for the nation. Well, Edwards is done ceding that ground to Obama.
Today a fundraising ask went out from Joe Trippi on John Edwards's behalf. The subject line immediately let me know what they have in mind --
Last night we turned the page.
They're going after Obama.
Inside the e-mail Trippi hammers the theme of change:
A stark difference between the candidates became clear. When John Edwards said what needed to be said, if we want "real change, big change, bold change...we can't trade our insiders for their insiders." And then urged all of us to stand up for what really matters.
Trippi also recalls Edwards's strongest moment from the debate last night where Edwards fiercely went after the entrenched interests in Washington, a common theme of Obama's campaign. The message Edwards sent last night and that Trippi is sending in this e-mail is that Edwards is the guy who's going to actually do something about it.
"The people who are powerful in Washington - big insurance companies, big drug companies, big oil companies - they are not going to negotiate. They are not going to give away their power. The only way that they're going to give away their power is if we take it away from them."
What's most interesting is that they managed to communicate all of this without ever actually saying Obama's name or attacking him directly, a similar tactic used by Obama when he decided to make a poverty speech invoking Bobby Kennedy on the very day that Edwards was ending his poverty tour. Message: I'm the candidate with the real credibility on poverty don't listen to that other guy. Edwards is doing the same, making the case that he's the true change candidate. A lot of people expected Hillary to be the target in the debate last night but it looks like the real war that's emerging is between Edwards and Obama for the non-Hillary vote: the vote for change.
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