The LA Times' Top of The Ticket blog brings word of the latest narrative spun out of the Q2 fundraising reports: John Edwards and Bill Richardson share a new second tier in the race for the Democratic nomination.
Both NBC's First Read and ABC's The Note weigh in with similar analyses, namely that the sheer breadth of the gap between the money raised by Edwards and the top two candidates necessitates his demotion from the top tier. But this conveniently ignores two alternate metrics by which the media could have chosen to measure the health of Edwards's campaign.
First, there's the individual donor primary. While much has been made of Obama's 250,000+ individual donors, little is said of Edwards's passing the 100,000 mark.
Mr. Trippi said the campaign had topped 100,000 individual donors and more than half of the $9 million it took in came from smaller contributors, many who donated on the campaign's Web site or at one of its "Small Change for Big Change" events. The campaign's average donation was under $125, Mr. Trippi said.
This compares to Richardson's 38,000 for the same 6-month period, hardly the same league. As for Hillary, to my knowledge she hasn't released that number yet, preferring for obvious reasons, to keep the focus on dollar amounts. In Q1 she reported under 50,000 individual donors, meaning that Edwards could very well surpass her in this measure for the period from January-June. That will be something to watch for.
Edwards can also credibly claim to be in the top tier in terms of electability. Certainly it's a theme that Edwards stresses whenever he speaks, that he's competitive in more sections of the country than his opponents are, banking on electability being as key next year as it was to Kerry's success in 2004. But poll after poll suggest it's more than just a talking point; Edwards consistently outperforms Clinton and Obama against the top tier Republican candidates (latest Rasmussen head-to-head shows him beating Thompson by 9 points whereas Thompson trails Clinton by 5 and Obama by 2.) Now, whether this is a function of some voters simply seeing "the white guy who ran for president last time" as more presidential, or whether it signals real national support for Edwards vs. the Republicans, the fact is, if the media were so inclined, this would certainly serve as a convenient counter to the suggestion that Edwards and Richardson are anywhere in the vicinity of the same league. But as we know, the media has shown itself not to be so inclined.
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