I'm likely heading down to the SC debate on Monday/Tuesday, and will be there as 'media' and attending a couple of YouTube/Google events, and then hanging out in Charleston (a great place) for another day or two. Here's the concept for the debate:
I would agree that "the signature moments of the campaign so far -- the moments when it crossed over from C-SPAN to popular culture -- have occurred on YouTube", or rather, online video. I find it amazing that campaigns are not spending more resources into doing online video that is beyond merely re-purposed TV ads, for online viewers. I know it's being done, but it's rare that something is done that's actually interesting. Dodd's innovative stuff inside the office is one exception.
Then again, maybe because media consultants are not usually paid for creative, but instead for placement on TV at a commission, that's an incentive not in place and holding up the adoption. It's also due to the fact that those handling media inside the campaign at the director position have never done online video before, and only the early-adopters are beginning to develop video creative specifically for the internet [Clinton's "Soprano" spot being a notable exception].
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