AdWatch: Obama Bio Spots

Jerome has already posted each of these ads over in Breaking Blue, but I'd like to lay down a few thoughts on these first biographical ads put out by the Obama campaign. To view the ads, which begin running in Iowa this week, click on the screen below (note, the ads may take a second to load):

Let's start with the ad on the left, the longer biographical spot that deals with Obama's community organizing. I think this ad hits on the right points and is fairly effective. I like the effort to harken back to Obama's keynote address at the 2004 Democratic National Convention, the speech that put him on the national map. The focus on organizing and the quote from the SEIU organizer seems to strike the right tones for the Iowa Democratic caucus-going electorate, as does the attention given to his decision to turn down high paying legal work on Wall Street in favor of registering voters. This isn't going to seal the deal for most or even many caucus-goers, but it is a solid biographical spot that does a good job of advancing a narrative that could help him win.

Now on to the second ad. Again, I think the inclusion of a portion of Obama's 2004 DNC keynote is a plus for the ad. But I think the ad doesn't particularly work, at least in terms of the Iowa caucuses. The fact that the Republican legislator quoted at length in the poll is a supporter of John McCain in the Republican primaries isn't a particular problem for me (though it could make for fodder for the talking heads on the cable news networks). My issue with the ad, which Marc Ambinder expresses very well, is that Iowa isn't necessarily the best place to run an ad about bipartisanship -- at least when running for support in the caucuses rather than in the general election. Ambinder explains, "Bipartisan message ads like this work in New Hampshire... they're not seen all the much in Iowa, where the Democratic caucus electorate is (a) Democratic and (b) partisan." Remember, while Independents are able to participate in the New Hampshire primary -- and appear intent to do so at a remarkably high rate -- they cannot participate in the Iowa Democratic caucuses, a fact that Ambinder alludes to.

It's certainly possible that this second ad (or both of them, for that matter) is more about garnering national attention via near-constant repetition on the cable news networks than it is about swaying potential Iowa Democratic caucus-goers. In this case I'm still skeptical that the bipartisan angle is the best one for the Democratic electorate (as much as there is one nationwide), but that's a point that could be argued at another time. Regardless, it seems to me that the first ad is getting closer to the right message for Obama than the second -- even if it's not quite there yet, either.

What are your thoughts?



Display:


Re: AdWatch: Obama Bio Spots (3.00 / 1)

I like the first biographical piece.  It shows Obama for the man, who many know he is.  An organizer, a person who can get things done, with many different kinds of people.

The second ad, with the republican state senator, I don't know.  It does not bother me, but I am just sick of all the bickering and hate going on in Washington.  It is nicely made, but I am out on that one.  The first one will resonate with people, it will.


"I want my voice to be read"
by icebergslim on Mon Jun 25, 2007 at 08:11:01 PM EST

Re: AdWatch: Obama Bio Spots (none / 0)

I just find it highly ironic, or even hilarious, that many Obama supporters will rhetorically rip to shreads anyone that they perceive as criticizing (when it's usually just a minor thing) Obama-- many of them can't even seem to get along with other democrats without stooping to name-calling and personal attacks. Meanwhile Obama's the candidate trying to get us all to sing 'lets work together' with Republicans.


by Jerome Armstrong on Mon Jun 25, 2007 at 08:23:11 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (3.00 / 2)

I wouldn't say many Obama supporters, I'd just say many on this blog.

And the same can be said for supporters of Hillary and Edwards as well. The dialouge in the comments section isn't exactly something that any of the campaigns would be proud of. I don't know why you single out just the Obama supporters, it's definitely everyone (though the Obama supporters are generally the ones put on the defensive, for the most part).

But again, the blogs don't really represent reality. It's a lot easier to be uncivil when you're just writing anonymously or with a pseudonym and don't have to put your name behind any of your statements.


Never separate the life you live from the words you speak. -Sen. Paul Wellstone (Minnesota)
by Max Fletcher on Mon Jun 25, 2007 at 08:31:44 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

You know, I am tired of the bickering and fighting in Washington, DC, nothing gets done.  This shit started with Bill Clinton (though not his fault) when the congress flipped, and it has never let up.  Meaning the partisian fighting.  There is no way Obama is not going to fight for what he believes, he will.  But sometimes, and Bill Clinton did this, you can get things done with sweetness versus vinegar.  How did he even get anything done?  While republicans did not like his moral compass, they admired the politician.  And I did not rip to shreds anything on what the diarist said.  I am out on the limb with the second ad, I am, I don't know how it will play in Iowa.  And I agree, that ad is more geared towards NH, but then again everything is a wait and see.


"I want my voice to be read"
by icebergslim on Mon Jun 25, 2007 at 08:42:35 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (3.00 / 1)

The in-fighting in washington started way before Bill Clinton's time in office (Tip O'Neil vs. Reagan was epic, not to mention the senate in the 1950's between dixiecrats and progressives). It's something that's inherent to politics. The difference is that the country has become more evenly divided and therefore the incentive to compromise has slowly disappeared... I believe Obama is trying to unite people around progressive ideas that draw broad-based support (ethics/governmental reform, healthcare reform, re-establishing America's international stature, energy independence etc.), but that's just my 2 cents.


Obama2008....?
by ctnewbie18 on Mon Jun 25, 2007 at 09:07:21 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

The first ad is my favorite.


"I don't oppose all wars...what I do oppose, is a dumb war" ~ Barack Obama
by BlueDiamond on Mon Jun 25, 2007 at 08:18:17 PM EST

Re: AdWatch: Obama Bio Spots (none / 0)

I like the first one which is a solid biographical ad.  Strikes lots of highlights from his career.  

The second one strikes me as a general election (maybe New Hampshire) ad designed to appeal to independents.  It is not bad and I am not against appealing to independents in the general - you need them to win - but it doesn't strike me as a good ad to run in Iowa to appeal to caucus voters.  I would have kept it in the can until either a state where independents can vote in primaries or after he was the nominee assuming that occurs.


by John Mills on Mon Jun 25, 2007 at 08:18:49 PM EST

Iowa caucus (none / 0)

I believe that independents and republicans are able to participate in the democratic caucus merely by showing up and declaring their intention to do so. As I understand it there's rarely more than a few indepenents who do participate due to the hassle involved in doing so (hours long process on a winter evening and having to declare their voting preference publically, etc).


by Quinton on Mon Jun 25, 2007 at 08:19:48 PM EST

yes, independents can participate in caucuses (none / 0)

They can show up that night and change registration to participate. We had a few in our precinct.

But you are correct, few do so, because independents tend to be less engaged voters, and the time commitment required to participate in a caucus makes it unappealing to most independents.


John McCain: 100 years in Iraq "would be fine with me."
by desmoinesdem on Tue Jun 26, 2007 at 02:37:13 AM EST
[ Parent ]

Kirk Dillard is not Jim Durkin (none / 0)

Can you correct Breaking Blue?
Illinois State Senator Kirk Dillard shouldn't be confused with Illinois State Rep. Jim Durkin, McCain's national legislative co-chair and 2000 co-chair of McCain's Illinois campaign.  They are both McCain supporters, but Durkin is the one, not Dillard, to play the big role in McCain's campaign.
http://www.mydd.com/story/2007/6/25/1256 43/138
One Million Strong --- Join up
by psericks on Mon Jun 25, 2007 at 08:20:19 PM EST

Re: Kirk Dillard is not Jim Durkin (none / 0)

It's the correct link, read down further in the article:

ILLINOIS STATE LEADERS SUPPORTING SENATOR MCCAIN

Senator Pam Althoff
Senator Dan Cronin
Senator Kirk Dillard
...


by Jerome Armstrong on Mon Jun 25, 2007 at 08:31:07 PM EST
[ Parent ]

Re: Kirk Dillard is not Jim Durkin (none / 0)

It's the right link, but the link label is "national legislative co-chair" -- that would be Durkin (mentioned in the press release too), not Dillard.


One Million Strong --- Join up
by psericks on Mon Jun 25, 2007 at 08:37:41 PM EST
[ Parent ]

Re: Kirk Dillard is not Jim Durkin (none / 0)

I should have been more clear when I posted the link in the update to the Obama airwaves diary.


One Million Strong --- Join up
by psericks on Mon Jun 25, 2007 at 08:43:09 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (3.00 / 0)

For the second ad, I think the Obama campaign is trying to reach out to moderates and independents, and generally atypical voters to get them to register as Democrats just in time for the Iowa caucus. Sort of broadening your base of support.


by rosebowl on Mon Jun 25, 2007 at 08:23:44 PM EST

Re: AdWatch: Obama Bio Spots (none / 0)

  I hope not.  That would be a ridiculous waste of money to aim for that kind of support.  It's hard enough to get hardcore, partisan Democrats to show up at the Iowa caucuses.  I'm pretty bored of Obama appealing to independents, but that's just me.


Jim Oberweis
by cilerder86 on Mon Jun 25, 2007 at 08:28:42 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

This is a small ad buy. The appeal to moderates is secondary to the ad's message, which focuses more on Obama's character. Like Jerome wrote below, this ad may not appeal to the hardcore online folks as much, but to the casual offline folks, it works.  


by rosebowl on Mon Jun 25, 2007 at 08:35:42 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

  OK, maybe it is an appealing ad to a large minority of Democrats.  I guess Obama wants to target those people.  But anyone trying to convince independents to show up at the Iowa caucuses with lukewarm television ads is running a fool's errand.


Jim Oberweis
by cilerder86 on Mon Jun 25, 2007 at 08:38:59 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

Right, but that's why it's so questionable as to why they would release it in a big way over the internet.... wrong audience.


by Jerome Armstrong on Mon Jun 25, 2007 at 08:47:54 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

Because unlike us, even though our parents have computers, they are not on youtube looking a political ads.  My mother knows nothing about them unless I send her the link.  TV, still get to a demographic that will never embrace the "youtube" feel.


"I want my voice to be read"
by icebergslim on Mon Jun 25, 2007 at 08:57:45 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

I have not seen signs that they did a big online rollout of these ads.  They went with brightcove instead of YouTube.  Plus the feature box on the site is pretty small.  So far it seems like they didnt hit their full list with it.


by juls on Mon Jun 25, 2007 at 09:02:42 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

When I went to watch it on the Obama site I got a message "THE VIDEO YOU ARE TRYING TO WATCH CANNOT BE VIEWED FROM YOUR CURRENT COUNTRY OR LOCATION."

Worked OK from myDD.


by Shaun Appleby on Mon Jun 25, 2007 at 09:17:47 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

There are a lot of things I like about Obama - he is one of the most talented pols I have seen in a while - but I just sense he is not ready this go round.  This could be another sign of it.


by John Mills on Mon Jun 25, 2007 at 10:19:33 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

Agreed.  Would make a good VP candidate, though.


by georgep on Tue Jun 26, 2007 at 10:36:32 AM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

I disagree.  I think that appearing more conservative(or at least willing to work with conservatives) is the best way to win in Iowa.

Its like where I live(though not quite as conservative).  Even the democrats are going to like the more conservative person I think.  

And I think that this is borne out by edwards being thought of as the most conservative and winning Iowa.


by sterra on Mon Jun 25, 2007 at 08:39:40 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

   Two words: John Kerry!  Are you serious?  Iowa Democrats are pretty big liberals.  They picked a Massachusetts senator two years ago!  
   I consider myself a supporter of Edwards.  Edwards is holding his own in Iowa because he's spent years courting their votes.  Even more so than Hillary.  I'm not sure how Iowa Democrats perceive John Edwards.  But I do know that Edwards is running to the left this time.  
Jim Oberweis
by cilerder86 on Mon Jun 25, 2007 at 08:49:23 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

I think the question is whether or not they will stick around for an Edwards that is running to the left.  Edwards needs to run to the left for the rest of the party, but can he maintain his lead in Iowa while running to the left?

I think its possible as long as he doesn't talk about guns or social issues.  I don't know if running as anti-estabilshment will hurt him in Iowa, I'd guess yes.


by sterra on Mon Jun 25, 2007 at 09:01:06 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

From memory, Iowans take their responsibility for early nomination momentum pretty seriously and seem to consider 'electability' a significant issue.


by Shaun Appleby on Mon Jun 25, 2007 at 09:20:46 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

Look at Iowa's new Representatives. Loebsack in particular is pretty liberal.


Visit Forgotten Countries, my new foreign policy-based blog
by Englishlefty on Tue Jun 26, 2007 at 07:18:28 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

     The second ad bothers me, but only tangentially because a Republican appeared in it.  Obama isn't playing to win the DEMOCRATIC primary.  He's trying to win the pundit primary, and it pisses me off.  Would a progressive, movement candidate run a bullshit ad like that second one?  I'm sure Chris Matthews will drool all over it, if it comes to his attention.  Last I checked, Obama is falling slowly in the polls, and is in third place in Iowa.  I think he should be trying to win the primary first, before trying to appear to be everything to everyone.  
     I vote faithfully in every Democratic primary, and I don't want to hear about Republicans in primary contests!  You don't see the Republicans doing it.  That's because they know it pisses off their core constituency.
     The first ad is fine.  I'll say this about the ads:  they are consistent with Obama's rhetoric.  His rhetoric still does not appeal to me, and I still don't trust him.  His biography is nice, it's true.  But it didn't convince me that he deals in something other than vague platitudes.
Jim Oberweis
by cilerder86 on Mon Jun 25, 2007 at 08:25:34 PM EST

Re: AdWatch: Obama Bio Spots (3.00 / 1)

The bipartisan ad is poll-tested, and it does have an audience in Iowa among some democrats. What's interesting is that it's not something that finds appeal among Iowa caucus goers who are on the internet, but it is among those who don't spend much time online. The poll splits about 65-35, for those online, to choosing 'stand up and beat them' while, for those offline responses (direct mail), it was about opposite, like 55-45, saying 'everyone work together' to solve problems. I have the results, and should dig them out at some time...

Regarding the Republican that talks nice of Obama. I just don't see the wisdom of choosing a supporter of John McCain for your Republican that's speaking on your behalf. I could just imagine the ads, if it happened to be McCain vs Obama in '08, with this guy, given the pedestal that Obama has now given him with his first TV ad.


by Jerome Armstrong on Mon Jun 25, 2007 at 08:28:03 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

To say the ad puts him on a pedestal is really reaching.  He's a republican who gets along with him.  The ad offers hope that Congress can work, that there are reasonable people on both sides, something we all forget.

I don't know Iowa at all.  I don't know what drives caucus goers.  But I do know that the 2006 Primary had the lowest voter turnout in the history of Iowa, so I'm not so sure that people who say they know what works in Iowa know much about what could work in Iowa.


by Doug Dilg on Mon Jun 25, 2007 at 08:42:11 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

Interesting.  I would have thought the bi-partisan ad would have had no traction in a state like Iowa from what I understand about the caucuses.  


by John Mills on Mon Jun 25, 2007 at 10:16:53 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

Maybe ready this go round, after all?  Sounds like he has done his homework.


by Shaun Appleby on Tue Jun 26, 2007 at 03:15:54 AM EST
[ Parent ]

there is a constituency for this message (none / 0)

I would say that most caucus-going Democrats I know are mad as hell and want a fighter at the top of our ticket.

However, there is no question that a sizable group wants a candidate who can bring people together. I attended an Obama house party a few weeks ago, and several of the people there were attracted to Obama because they were tired of angry, partisan finger-pointing.

I have no idea how big this group is. my sense is that it is not large enough for Obama to win the Iowa caucuses based on 18-30 year olds and people attracted to a non-partisan message. But who knows? Obama will have a volunteer army working for him in Iowa, and he could do well with this kind of message--at least a strong second.


John McCain: 100 years in Iraq "would be fine with me."
by desmoinesdem on Tue Jun 26, 2007 at 02:42:32 AM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

The Ads are appearing in the state of Iowa. Not, to Democratic Households Only.

There are a ton of Republicans who have pulled a Bloomberg on the Republican Party and many of them live in Iowa. It doesn't take a lot of time and effort to have your voter registration changed from Republican to Democrat and caucus for a Democrat. All people really need is that push. Obama is the only candidate that can literally take Republican voters from the Republican Party and turn them into Democrats.

But by your logic, I guess then , that you are also accusing my senator, Russel D. Feingold D-Wi. , of not being Progressive either. Are you? Because he gets mad support from Republicans in this state. They really really like him. Even the ones who adimately oppose the Democratic Party.


"I don't oppose all wars...what I do oppose, is a dumb war" ~ Barack Obama
by BlueDiamond on Mon Jun 25, 2007 at 08:38:35 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

    Well, that's not my logic.  I'd like to hear something about Obama besides he "plays well with others."  I'd like to hear something about how he gets the job done, or that he is a fighter of some sort.  I'm looking for something besides these feel-good messages.  I hope they'll come soon.
       Obama has to win the primary first.  If he is making ads targeting the general electorate, then it is a laughable strategic blunder.  He has to win the Democratic primary first.
    Like I said up-thread, it is a fool's errand to get "Bloomberg Democrats" to show up at the Iowa caucuses with television ads.  Television ads don't inspire anyone to drive in the cold after work and re-register as a Democrat in order to participate in a caucus.
Jim Oberweis
by cilerder86 on Mon Jun 25, 2007 at 08:45:14 PM EST
[ Parent ]

Where are you looking? (none / 0)

Seriously,

Where are you looking to find that information? Here, on the front page of this site? That would be wishful thinking . The information is out there.

Start Here

http://www.barackobama.com/


"I don't oppose all wars...what I do oppose, is a dumb war" ~ Barack Obama
by BlueDiamond on Mon Jun 25, 2007 at 09:01:44 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

To expand on your points a bit:

But we're not just looking at one candidate trying to appeal to a mass of undifferentiated Democrats from Iowa.  We're looking at one candidate trying to distinguish himself from other Democratic competition in Iowa.

(And, of course, some elements of this race will play out on the national stage as well.)

Edwards and Clinton each have certain areas/voters they've carved out for themselves.  Obama may have looked at numbers and found that there was a tranche of persuadable conservative Dems/Independents/crossover Republicans that the other candidates wouldn't even be able to make a play for.  Why not?  Because they'd either a) compromise current support; or b) look like they were trying too hard to be all things to all people - or both.

If so, Obama would be a fool not to directly make a play for those voters, particularly if his ad didn't piss off current supporters.

I don't know about the local reputation of the Republican featured in the ad, but I think you'd have to if you wanted to argue that Obama's praise of him makes no sense.

I also find it interesting to wonder which ad the Obama camp considers to be more indicative of the overall (national) message they're cultivating.

Finally, Obama's strategy in the 2nd ad is very consistent with his overall message (running a new kind campaign).


by vernonlee on Mon Jun 25, 2007 at 09:48:16 PM EST
[ Parent ]

I take your point, but (none / 0)

many of those dissatisfied moderate Republicans are more attracted to Biden than to Obama.

Also, as frustrated as they are, I think it would be difficult for most lifelong Republicans to show up to a Democratic caucus. They might vote Democrat in the general (I know of several lifelong Republicans or ticket-splitters who voted straight Democrat last November), but that doesn't mean they would show up for the Democratic caucus. That could feel a little intimidating.


John McCain: 100 years in Iraq "would be fine with me."
by desmoinesdem on Tue Jun 26, 2007 at 02:44:30 AM EST
[ Parent ]

Dillard (3.00 / 1)

The exciting thing about Dillard doesn't actually make it into the ad.  Dillard and Obama were the co-sponsors in Obama's first year in the state senate of the first serious ethics reform in Illinois in 25 years.  Dillard isn't just any Republican state senator selected at random of the street.  It's too bad that story doesn't come out in the ad.
I certainly don't think there's any danger in this ad.  Dillard has been the go-to guy for glowing quotes about Obama's time as a legislator for years.    I think it's telling that he would agree to make the ad.
One Million Strong --- Join up
by psericks on Mon Jun 25, 2007 at 08:32:12 PM EST

bland (none / 0)

Nothing particularly ground-breaking. Same type of typical political ads. You would think Obama camp is going to try something innovative with the cash they have.

It will help his poll # in Iowa by just spreading his name though. Let's see who's going to suffer as a result.


by kostner on Mon Jun 25, 2007 at 08:38:12 PM EST

Re: AdWatch: Obama Bio Spots (none / 0)

His ads, for the perceptive are going to play right into, and even encourage, the narrative that he is wet-behind-the-ears.  

STATE LEGISLATORS?  Wha???

How embarrassing.  Who greenlighted those?

Plus, they are all "bipartisan-loving" bullshit.  Not sure Iowa - where their Dems are WAY WAY more left than anyone thinks - is a good place to run those general election type ads.

Because of the Swedish/German influence, IA's Dems have quite the socialism/pacifist streak.  I dunno, I'd go more to the left if I were his campaign.


McCain is defining Obama, and Obama is neither defining himself, nor McCain. This is awful.
by jgarcia on Mon Jun 25, 2007 at 08:38:48 PM EST

Question (none / 0)

Why was the turnout so low in the 2006 Primary?


by Doug Dilg on Mon Jun 25, 2007 at 08:44:59 PM EST
[ Parent ]

Re: Question (none / 0)

Iowa's primary?

But I do recall the two new IA house members are pretty good true blue progs.


McCain is defining Obama, and Obama is neither defining himself, nor McCain. This is awful.
by jgarcia on Mon Jun 25, 2007 at 09:05:46 PM EST
[ Parent ]

Re: Question (none / 0)

Yes Iowa Primary.  Lowest in history of Iowa.  Just curious was it an anomaly or a downward trend in interest.


by Doug Dilg on Mon Jun 25, 2007 at 09:11:08 PM EST
[ Parent ]

Re: Question (none / 0)

I think the caucus will be RAMPED up in January.  Iowa KNOW that everyone is watching them, and I think they are going to have record turnout.  Watch.


"I want my voice to be read"
by icebergslim on Mon Jun 25, 2007 at 10:50:22 PM EST
[ Parent ]

the gubernatorial field was not great (3.00 / 1)

I supported Ed Fallon for governor, the most progressive candidate, but many Democrats didn't like him for various reasons (they thought he couldn't win, or they were still mad that he backed Nader in 2004, or they thought he had great ideas but would be a poor manager).

The front-runner, Chet Culver, was also uninspiring and unappealing to many Democrats (although I think he has exceeded their expectations for him).

The establishment pick to try to upset Culver, Mike Blouin, was repellent to many Dems (anti-choice, supported by big business).

So a lot of Iowa Democrats did not vote in the 2006 primary. But that doesn't mean they won't show up to caucus. I don't know of anyone who caucused in 2004 who does not plan to caucus again, and turnout for the 2004 caucuses wasn't bad.


John McCain: 100 years in Iraq "would be fine with me."
by desmoinesdem on Tue Jun 26, 2007 at 02:47:51 AM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

You can't whitewash the truth. Obama was a state legislator from 1997-2004. Besides, Illinois is a big , important state, and geographically close to Iowa to boot.


by Korha on Mon Jun 25, 2007 at 08:46:25 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

that's probably the best reason to air them:  because he can't hide from it and Ill is next to IA and those states have many of the same farming interests.


McCain is defining Obama, and Obama is neither defining himself, nor McCain. This is awful.
by jgarcia on Mon Jun 25, 2007 at 09:02:15 PM EST
[ Parent ]

Iowa in 2004? (3.00 / 1)

I'm not sure Iowans are so far left.  They abandoned Gephardt and Dean in 04 in favor of mainstream war veteran Kerry and "Mr. Sunshine" Edwards (the pre-two Americas Edwards, who at the time seemed more about his up-beat style and decrying of bitter partisanship).


One Million Strong --- Join up
by psericks on Mon Jun 25, 2007 at 08:46:30 PM EST
[ Parent ]

Re: Iowa in 2004? (none / 0)

the ones who go to the caucus are usually on the left.  but they are more old-time lefties that were turned off by all the silly college Deaniacs running around the corn fields telling eighty year old women how to vote.

remember, which Dems brave the cold and show up at a caucus where they have to spend all day there.  the ones who are on the left, the true believers.  look at the anti-Iraq War numbers from that state.  It's amazing.  Din't assume it's moderate or conservative just because it's white, midwest, and rural.


McCain is defining Obama, and Obama is neither defining himself, nor McCain. This is awful.
by jgarcia on Mon Jun 25, 2007 at 09:04:55 PM EST
[ Parent ]

Re: Iowa in 2004? (3.00 / 1)

I know this much, if they are like us, they want someone who can WIN.  And they know about electability.  If we are talking about it, they are too.


"I want my voice to be read"
by icebergslim on Mon Jun 25, 2007 at 10:52:15 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (3.00 / 1)

I think that the beginning of both of these ads makes it clear that he is trying to start a narrative.  So we've gotten a glimpse of his pre-politic years with "Choices" and a view of his State Senate years with "Carry."  Somehow I think we will see plenty of ads coming out about his Senate years.


by Obama08 on Tue Jun 26, 2007 at 07:57:25 AM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

I have to say I'm doubtful. He's been steady in the senate but unless he manages to put himself at the head of dealing with some new scandal (and I'm not sure when he'd find the time) he doesn't have too many hooks there yet. That's not to say he hasn't been good on the issues, nor that he hasn't helped push through some good legislation, but it's too procedural for an ad.

Also, I don't think he could find a Republican senator to give a nice quote about him. He may get on fine with them, but none of them is going to want to get in the bad graces of their party by lending him their voices.


Visit Forgotten Countries, my new foreign policy-based blog
by Englishlefty on Tue Jun 26, 2007 at 07:24:21 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (3.00 / 1)

Running the ad with the Republican IL legislator in Iowa first is very smart. If he ran it first in New Hampshire he'd be pilloried for pandering to NH independents ahead of Democrats. By running it in Iowa first that charge is not available to his critics.

I think the concept of ad-watch works better for Congressional elections where candidates offer up some ads that hurt other members running for Congress and hurt the Democratic brand. Running for President is bigger than that and how somebody governs as President is much more important than any branding effort that happens in an advertisement.

If Obama is trying to crack the code to change turnout in the Iowa caucuses to get newly registered Dems or moderate Dems to show up then it might be a brilliant ad.


"Nothing seems to embarrass the political class today." - Bill Moyers
by joejoejoe on Mon Jun 25, 2007 at 08:48:28 PM EST

Re: AdWatch: Obama Bio Spots (none / 0)

Too much "Republican this, Republican that" around Obama, and not in a good (fiery, combative) way.  I know he wants to appeal to a broad audience, but I have never seen a candidate go this route for a primary nomination process.   The primaries are for the "red-meat" partisans, then you broaden your appeal.  That is how it has always worked.   It is not just this ad with the Republican singing Obama's praises, but the overall picture, many indicators of this strategy.    

I don't see it working in the end, too little partisanship to get Democrats really excited about the guy.  The idea is to clean up rigorously after the damaging Bush/Cheney years and call those years unvarnished for what they truly are: A major blemish on our national psyche and a disastrous loss of international esteem and appeal.   With Obama I see "Let's all get along, the other side is not that bad."  


by georgep on Mon Jun 25, 2007 at 08:55:38 PM EST

Re: AdWatch: Obama Bio Spots (none / 0)

We hear this all the time and yet his 2004 convention speech was absolutely mesmerizing and catapulted him onto the national scene.  Obama today is no different than what Obama was in that speech - only more experienced.


by Doug Dilg on Mon Jun 25, 2007 at 09:14:01 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

That speech was good.  In my opinion I have seen little of that Obama.  Think about it:  If he had speeches or appearances similarly riveting, would you be talking about that 2004 speech at all?  Would the latest "rivet" not have replaced that 2004 speech in importance?


by georgep on Tue Jun 26, 2007 at 10:43:14 AM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (3.00 / 0)

I reckon' anyone who is likely to vote for Obama doesn't necessarily need to be reminded that the Bush/Cheney years are a major blemish on our national psyche and a disastrous loss of international esteem and appeal.  Pretty clear by now.

As for your somewhat saccharin "Let's all get along, the other side is not that bad." if it were stated more coherently strikes me as a perfectly reasonable strategy.  And one aligned with the national mood, too.


by Shaun Appleby on Mon Jun 25, 2007 at 09:30:23 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

A reasonable strategy for a general election.  I honestly don't see it as a great strategy for a primary nomination process, but we'll see.


by georgep on Tue Jun 26, 2007 at 10:44:06 AM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

The problem I see is that he might have to attack more in the general if the Republicans try to play hardball. Switching to a more combative stance rather than maintaining that stance all along could provide too much fertile ground for a variation on the flip-flopper narrative.


Visit Forgotten Countries, my new foreign policy-based blog
by Englishlefty on Tue Jun 26, 2007 at 07:26:22 PM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

I really liked the first ad, the second left me cold. But then Joe Lieberman has forever ruined the word bipartisan for me which may be a factor.


by Melissa Ryan on Mon Jun 25, 2007 at 09:53:30 PM EST

Re: AdWatch: Obama Bio Spots (none / 0)

Is post-partisan any better?


by Shaun Appleby on Tue Jun 26, 2007 at 03:14:50 AM EST
[ Parent ]

State Legislature? (3.00 / 2)

My question about the ad:

Why is a candidate whose perceived weakness is a lack of experience against big league pitching running ads touting his accomplishments as a state legistlator? I don't recall too many hacks going directly from the statehouse to the Oval Office. I mean, I like my local statehouse rep just fine, but I don't think I'd want her to be President.

Isn't Obama a sitting US Senator (or am I thinking of someone else)? Shouldn't he be running ads that tout his big league experience?

In all the years I've been a Presidential politics junkie, I don't think I've ever seen a "look at my accomplishments as a nobody in the statehouse" ad before.


by hwc on Mon Jun 25, 2007 at 10:20:16 PM EST

Re: State Legislature? (none / 0)

Have you ever seen TV ads running 6 months before the election?  This is the first two in a series so they're starting at the beginning.

It is no wonder most people prefer the "Choices" spot.  It is a 60', not a 30'.  The huge success Obama has had in fundraising is going to allow them to go with longer ads which almost always are more effective.


by Doug Dilg on Mon Jun 25, 2007 at 11:40:08 PM EST
[ Parent ]

Placement on blog (none / 0)

When viewing the ads at barackobama.com, the short one is on the left, and would likely be played first, while the order has been reversed on this post.

I agree with you that the 60 second length is preferred. It allows more content (that has to be digested), showing a range of clips and testimonials from men of several different backrounds. Seeing it first may emphasize the more restricted points made in the 30 second ad that focuses on bipartisan results in Illinois. My response to this one is quite positive because I live in Illinois and like the benefits to senior citizens; I endorse current efforts to aid other segments of the populace by our legislators. I wouldn't disparage a state legislature making bipartisan progress: I'd think all states would to make such progress.


by Books Alive on Tue Jun 26, 2007 at 10:09:58 AM EST
[ Parent ]

Re: AdWatch: Obama Bio Spots (none / 0)

Disclaimer - I am an Obama supporter.

I love the biographical ad, the second is just OK.  I like the fact that he can build consensus and PERSUADE - but he needs to make better distinctions so it is clear that he's doing so as an effective advocate for progressive goals, not to sell out his principles.  As a supporter, I can see that and make the requisite inference - but for a baseline Caucus-goer, not so sure.


by NC State Dem on Tue Jun 26, 2007 at 09:32:47 AM EST

Re: AdWatch: Obama Bio Spots (none / 0)

This is the first of many ads. I'm sure he'll make more of his points as time goes on.  Like many said it is still early.  I think the blitz in Iowa is to counter Clinton's next month's visit.  He's trying to one-up them.


by Jalenth on Tue Jun 26, 2007 at 09:38:18 AM EST
[ Parent ]


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