Tucked away at the end of the latest newsletter from Young Voter Strategies is some interesting poll results from Greenberg, Quinlan and Rosner Research and Greener and Hook about the political leanings of rural voters. YVS did the dirty work of pulling out the youth stats from the crosstabs (pdf) and here's what they found:
- Two-thirds (67%) of 18-29 year old rural voters say they feel the country is on the wrong track, while 21% say it's going in the right direction.
- 48% approve of President Bush's job performance, while 47% disapprove. (Overall, the survey found 44% approval and 52% disapproval)
- On party identification, 46% of rural 18-29 year olds identify as Republican, 43% as Democratic, and 11% as Independent.
- In 2004, the group of 18-29 year olds surveyed voted 55-35 in favor of George W. Bush over John Kerry.
- One-quarter (26%) of 18-29 year olds say Iraq is the most important issue the President and Congress should pay attention to, followed by energy & gas prices (19%), illegal immigration (14%), the economy & jobs (13%), and health care (11%).
- When asked to pick between generic Republican and Democratic presidential candidates for 2008, 48% chose the Democrat and 40% the Republican. Conversely, when asked to choose between unnamed Republican and Democratic presidential candidates as described by two issues/values statements, 53% chose the Republican and 46% the Democrat.
It looks like one of two things is happening: either independents (like elsewhere in the country) are swinging to the Dems and making us more competitive in these districts, or the rise of the more progressive Millennial Generation - which only comprised half of the 18-29 age bracket in '04 - is changing the partisan makeup of these rural districts. On first glance, the numbers on partisan identification seem to belie this theory, but I'd be willing to bet that in 2004 Democratic self identification was much lower than 43%, and Republican and Independent ID was higher.
I'd love to hear from folks in rural districts which they think is happening - more progressive Millennials entering the electorate, or more independents and moderate Republicans swinging to the left. I'd also love to hear what they are doing to engage and motivate young voters to make the most of this swing. As I'm sure you've all heard by now, young people tend to pick their party allegiance during the first three major elections in which they vote. Investing in these voters now can give Democrats a solid base within rural districts for years to come.
The report accompanying the poll (pdf - only 7 pages, read it) has a lot of equally good news about the general rural electorate. More info on that after the jump.
Emphasis mine:
Bill Clinton successfully contested the rural vote in 1992 and in 1996, but in the four election cycles since, rural America has been the heart of the Republican base.Currently, however, voters divide evenly in a generic election for President (46 - 44 percent for a Democratic candidate), reflecting a 21-point swing away from the Republicans. Democrats lead 42 - 31 percent among Independents, 51 - 39 percent among blue collar voters and 46 - 43 percent among voters with family fighting in Iraq or Afghanistan. The Democratic candidate also runs evenly (44 - 46 percent) in counties carried by Bush in 2004.
At the congressional level, Republicans won 2004 with a 10-point margin, but barely held on in 2006, as noted. At present, the Democrats enjoy a 46 - 44 percent margin in named trial heats.3 Most notably, looking only a districts that switched parties in 2006, the Democratic margin grows to 56 - 34 percent (e.g., Kansas 2, Iowa 2 and North Carolina 11). While the sample size here is fairly small, it appears it will be a severe challenge for Republicans to reclaim these seats.
I'll leave it to you to pick out and discuss more of the details about the general electorate in rural districts.
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