NRCC Trots Out More Pelosi Ads to Hit Democratic Reps

Republicans just don't learn, apparently. During the 2006 midterms miserably failed at attempts to hit Democratic congressional candidates for being too close to Nancy Pelosi despite spending large sums of campaign cash on such attack ads. Now, despite polling that indicates that the Speaker is more popular than President Bush and significantly less unpopular than him, the National Republican Congressional Committee is spending some of the few dollars it still has in its bank accounts to try to use this futile tactic once more. Patrick O'Connor has the story for The Politico.

House Republicans have a fairly simple plan to reclaim the majority: Blame Nancy.

The National Republican Congressional Committee launches its first national advertising blitz Thursday with a drive to tie freshmen Democrats to House Speaker Nancy Pelosi.

The GOP's cash-strapped campaign arm will launch a mix of radio ads and automated phone calls targeting 18 freshman Democrats for allegedly marching in lockstep with the speaker, a California Democrat who is regularly depicted by Republicans as an out-of-touch liberal.

This modest campaign comes 17 months before the next election and signals the seats that Republicans are targeting in 2008. But it also marks an ambitious decision by the campaign committee to go after the speaker in an effort to unseat her most vulnerable members.

Taking a look through recent polling, though Speaker Pelosi's approval and favorability ratings have slipped a bit in recent weeks she remains fairly popular as Speakers come -- certainly more so than Newt Gingrich ever was while in office. More importantly, she is not terribly unpopular and does not raise the type of partisan ire as did Gingrich, who Democrats were able to successfully tie to Republican candidates back in the 1990s. As such, running hit pieces on Democrats around the country for being allied with Pelosi doesn't seem like the most efficient use of resources.

And it's not like the NRCC has money to waste these days. Taking a look at the most recent campaign finance filings, which account for committees' finances through the end of April, the NRCC trails its Democratic counterpart by a $7.75 million margin in terms of cash-on-hand -- $9.87 million when debts and obligations are taken into account.

So I say to the NRCC, go ahead and run ads linking Democratic Representatives with Nancy Pelosi. You don't really have the money to do this effectively even if this tactic worked (and I'm not convinced that it does) and, frankly, running such ads could have the potential of reminding voters that these supposedly endangered Congressmen and Congresswomen are Democrats -- a reminder that might not be too bad considering the Democrats hold large leads in both the generic congressional ballot question and the generic presidential ballot question.



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Re: NRCC Trots Out More Pelosi Ads to Hit Democrat (none / 0)

Shouldn't the NRCC be putting this money towards the legal funds of John Doolittle and Tom Feeney instead of blowing it on counterproductive ads that raise Nancy Pelosi's profile with independents and Democrats? Poor Republicans - they have to spend so much money on ads when the DCCC gets all that free advertising from when GOP Reps are indicted.


"Nothing seems to embarrass the political class today." - Bill Moyers
by joejoejoe on Fri May 25, 2007 at 02:20:19 AM EST

Please, Please, Please (3.00 / 1)

DCCC come out with an ad making fun of this with some bluedog Democrat like Heath Shuler saying
 "Pelosi Democrats?  You bet.
Nancy Pelosi was responsible for the minimum wage hike, the first in a bazillion years.
Nancy Pelosi was responsible for blah blah blah.
Pelosi Democrats.  {laughs} Nice try fellas, time to go back to the D.C. consultants and pay for another negative ad.
"
BlueNC - Progressive NC Politics
by Robert P on Fri May 25, 2007 at 11:49:20 AM EST
[ Parent ]

Re: (none / 0)

I would suggest that you look at this:  http://www.therealdemocratstory.com/blog /.  They have this clever little blog here that I suggest you take a look whenever you can.  Type in whatever comments you would like and this will show them what happens when an unpopular party creates a blog.


by Toddwell on Fri May 25, 2007 at 02:32:14 AM EST

Re: NRCC Trots Out More Pelosi Ads to Hit Democrat (none / 0)

Now... are these ads actually making a significant effort to make Nancy Pelosi look bad or decrease her popularity? Or are they just going Pelosi == local rep and leaving it at that?

Because if they can reduce Pelosi's current shine that seems like it would be to the Republicans political advantage, but running commercials saying "your local democratic representative is close with the incredibly powerful, relatively popular Speaker of the House of Representatives"... uh... that actually sounds like free campaigning for the local dem rep.


by mcc on Fri May 25, 2007 at 02:59:10 AM EST

Re: (none / 0)

They are trying to link Pelosi to local Dem reps.  The Democrats did the exact same thing to freshman Republicans in 1995 and 1996 by linking to Newt Gingrich in their districts.  This strategy really did not work as most freshmen Republicans were reelected even as Clinton was winning reelection and Newt Gingrich was much more unpopular than Pelosi.  

The only Republicans that lost because of Gingrich in 1996 were Bill Martini(NJ-08), Peter Blute(MA-03), and Peter Torkildsen(MA-06).  The others lost due to either scandal or being way too right wing for their districts.  


by Toddwell on Fri May 25, 2007 at 04:10:49 AM EST

Re: NRCC Trots Out More Pelosi Ads to Hit Democrat (none / 0)

Those are national polling numbers.  Does anyone have any idea how popular Pelosi is in those particular districts?

The article says that Republicans are using automated phone calls.  Are these effective and, if so, are Democrats also using them and, if not, why not?


Things You Don't Talk About in Polite Company: Religion, Politics, the Occasional Intersection of Both
by Anthony de Jesus on Fri May 25, 2007 at 05:01:15 AM EST

Re: NRCC and Mitt (none / 0)

I noticed that Steve Beshear, running for Governor in Kentucky, was attacked by the Republicans as a San Francisco liberal.  I don't know where Beshear stands but he isn't in the House, isn't running for the House, and hasn't been indicted or entered into a plea deal (take that Ernie Fletcher). Then again, Heath Shuler was labelled a football player and then attacked because of unspecified connections to San Francisco.  Attacking somebody as a football player in the south was, ahem, non-productive.  The reference was so vague that my reaction was, no Shuler played for the Redskins ; not the 49ers.

I wonder if Mitt Romney eliminates their old Massachisetts liberal cry (also as/more liberal than Ted Kennedy).  They've been pulling this since at least 1976 and my feeling is it has become meaningless.  The original, calling Jimmy Carter a "southern-fried McGovern" had some zip to it.  


by David Kowalski on Fri May 25, 2007 at 05:19:19 AM EST

I think it's a fairly smart strategy (none / 0)

GOP has realised that politics is about culture - and nothing else. They want to tie the Democratic Party to Hollywood and San Fransisco, and claim the rets of America for themselves.

Politics is about culture, not about issues or experience. That's why it's so stupid of progressives to think that "experience" matters for a presidential candidate. No. Likeability, charisma and identity are the deciding factors.


The history of the left is a history of purists betraying the progressive movement so that they can feel good about their righteous selves.
by Populism2008 on Fri May 25, 2007 at 06:19:24 AM EST

Sounds like good news to me. (none / 0)

We should assist them in their efforts by contributing to their advertizing campain.

.....even my hard-core Republican dad calls her a GILF  -Grandma I Like to ....  :)


by Cleveland John on Fri May 25, 2007 at 08:53:44 AM EST

National polling doesn't mean anything (none / 0)

Its what the polling in the districts they're targeting shows that matters. Some of these freshmen reps vowed to be an Independent voice for Congress, and thus far have a greater party unity score than the GOPer they replaced.


by TheVirginian on Fri May 25, 2007 at 09:42:26 AM EST

These attacks should stop now (3.00 / 1)


  Now that the Democrats have given the Republicans everything they wanted on Iraq, the Republicans will stop attacking them and calling them names. Right?

  I mean, that was the plan, wasn't it?


by Master Jack on Fri May 25, 2007 at 10:50:35 AM EST

Re: NRCC Trots Out More Pelosi Ads to Hit Democrat (none / 0)

All this will do is increase Pelosi's name ID and remind people that the Democrats elected the first woman Speaker of the House.  This helps Dems among women and does not hurt among men.  More power to you, NRCC!


by lorax on Fri May 25, 2007 at 11:04:59 AM EST

Re: NRCC Trots Out More (none / 0)

Gee, just think, now all they have to do is go around saying Democrats won't fight for what they believe in and they will probably get their majority back. Our leaders made that statement true.

I guess it doesn't really matter anyway. When I get stabbed in the back, I would rather get it from an enemy. The Congress might as well remained Republican. They have destroyed our chances of beating a lot of people.


by RDemocrat on Fri May 25, 2007 at 11:53:05 AM EST

I think most people see it another way. (none / 0)

Seems to me that the consensus believes most Democrats and a couple Republicans are working to end the war ASAP.

But, "most Democrats and a couple Republicans" are the minority. The public knows -that to end the war -we need either 1) a greater Democratic majority or 2) a Democratic President.


by Cleveland John on Fri May 25, 2007 at 01:35:29 PM EST
[ Parent ]

NRCC probably knows what it is doing (none / 0)


I followed the senate race here in CA closely between Feinstein and Huffington (yes Ariana's ex)and was amazed at the power of pure negative advertising. Feinstein had a 65% approval rating in the winter before the election.  Huff spent something like 30 M$ on attack adds.  By August her approval had dropped to the low 40s.  Problem for the Huff is that his disapprovals went up during the campaign even faster.  If he wasn't the candidate another Republican could have won.

This current tactic by the repubs could work to at least cut into Nancy's approval numbers and then in later campaigns individual candidates  might be able to use her as an issue.

The point is that the electorate will respond to these adds even if individuals are oblivious that they are so responding.


by syvanen on Fri May 25, 2007 at 02:11:40 PM EST

Re: NRCC probably knows what it is doing (none / 0)

You've got that right. These ads aren't about making sense. They're about letting repetition do the work for them over time: drip, drip, drip, as in Chinese water torture, as in the the Colorado cutting the Grand Canyon. All it takes is time and repetition. That's why they're starting early. People will internalize the negative message whether or not they think the ads make sense. It's not a conscious process. The GOP knows that.

Saddam - Osama. Iraq - al Qaeda. Saddam - 9/11.

They're doing what they think works. I'm in Shuler's district and the US Chamber (Coalition for a Democratic Workplace) is still running negative ads about his support for the "card check" bill long after it passed the House. Same thing.


by Undercover Blue on Fri May 25, 2007 at 02:54:51 PM EST
[ Parent ]

Re: NRCC Trots Out More Pelosi Ads (none / 0)

Isn't the knock on Pelosi that she hasn't gone far enough? How's that gonna help Republicans?


by Lucas O'Connor on Fri May 25, 2007 at 02:36:47 PM EST

But she's a GIRL!! (none / 0)

Part of the point of this campaign is to advance the girly man, Breck Girl, Dems are wusses themes.  Whether or not attacking Pelosi herself is effective, making the party the party of the girls, especially girls from gay SF, is an attack on the brand.


by jayackroyd on Sat May 26, 2007 at 10:38:53 AM EST


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