byChris Bowers, Tue May 15, 2007 at 05:15:19 PM EST
Remember the adwatch here on MyDD, which was based on the MyDD / Courage Campaign / Wright Consulting memo for Democratic Congressional Challengers in 2006? The basic message we were looking for was for Democratic challengers to identify themselves as Democrats, foreground Republican failure in Iraq, state that you will stand up to Bush on Iraq, and pick a specific accountability fight of some sort (contractors, troop pay, bad intelligence, whatever--just pick a fight). Even though it is now spring of 2007, there are now two new ads from Democratic Presidential candidates that follow that script almost perfectly, but with one twist. In their latest ads, both Chris Dodd and John Edwards demand that other Democrats, whether in Congress or those who are running for President, do a better job of standing up to Bush on Iraq:
John Edwards
Chris Dodd
I am not going to begrudge either Edwards or Dodd for targeting fellow Democrats in their ads. They are, after all, running for the Democratic presidential nomination right now, not against a Republican Congress. Still, I think Edwards does a better job of targeting Bush as well as encouraging his fellow Democrats, while I think that Dodd's commercial is superior stylistically. Having a diverse group of people all read from a prepared script is getting kind of old in campaign commercials, and I am not even sure if it ever worked. Even though Dodd's commercial employs one of the longest running stylistic elements in political TV ads, simply having the candidate speak to the camera, I think it still works as an old standby and is also appropriate given his lower name recognition.
Still, I think they are both decent ads. While I have to run back out to the polls for the evening rush, I would like to see what you think.