I saw on Thursday afternoon, that the Edwards sent out an email with an image that included the amount raised online and the amount of those who had given. I'd just written a post on Obama the day previous, about how astonishing their numbers of those who had given compared with Dean's in '03 at this time in the cycle. At the time, Obama's numbers were at 70,000 and there were targeting 75,000. Edwards was at 17,000.
Now, there's a bit of apples and oranges here, because Obama's numbers seem to be of all contributors (btw, rumor is that Obama is going to report numbers of $35M), whereas Edwards are the numbers only of those who contributed online.
But since that time, Edwards has about doubled his online contributor numbers-- now over 33K. In the same timeframe, Obama has increased his total numbers by 11K. In the last 36 hours of the online money race, Edwards supporters have turned it on.
That Edwards is using ActBlue to process his contributions is more than symbolic, as those resources are actually what will help to build the progressive netroots movement for the coming election cycles. When I was working on Warner's effort, we were also using ActBlue, but I think it would have been a tough barrier to cross to adopt the level of transparency that Edwards has done.
I've read the criticism of Obama (and the other '08'ers) over their campaign not embracing the netroots movement through using the movement tools like ActBlue. Clearly, the candidate and campaign that does so is an anomaly at this point in time. Having been inside campaigns when these decisions are made, I know that there are paradigmatic roadblocks of mental resistance to making such things happen.
But, for the campaign that does, it's an action that goes beyond talking about a movement to embracing the actual movement. That's all the more reason to heap praise on the Edwards campaign. The other campaigns could learn a lesson from the more effective outreach and engagement of the blogosphere side of the netroots that Edwards has performed during the first quarter. The Edwards team has tried new things, made some mistakes, but this is a big success.
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