This whole Op-Ed on Fox News by pollster Mark Mellman is worth a read, but I thought this nugget was downright amazing.
Instead of providing "fair and balanced" reporting, Fox has created an audience ignorant of the facts, but fully supportive of management's ideology.An audience that decides for itself, based on "fair and balanced" coverage, ought not to reach monolithic conclusions. Yet, in our 2004 polling with Media Vote, using Nielsen diaries, we found that Fox News viewers supported George Bush over John Kerry by 88 percent to 7 percent. No demographic segment, other than Republicans, was as united in supporting Bush. Conservatives, white evangelical Christians, gun owners, and supporters of the Iraq war all gave Bush fewer votes than did regular Fox News viewers.
Mellman's argument is the same one we've been making this whole campaign - Fox News is a partisan GOP outlet. Mellman is an important and respected figure within the Democratic establishment. This is good news, as it suggests that progressive activists have largely won the argument within the party about the media landscape.
That statistic, 88-7, suggests that Fox News functions basically as an arm of the GOP field and messaging campaign.
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