Fox News Audience: Stunningly Republican by 88-7

This whole Op-Ed on Fox News by pollster Mark Mellman is worth a read, but I thought this nugget was downright amazing.

Instead of providing "fair and balanced" reporting, Fox has created an audience ignorant of the facts, but fully supportive of management's ideology.

An audience that decides for itself, based on "fair and balanced" coverage, ought not to reach monolithic conclusions. Yet, in our 2004 polling with Media Vote, using Nielsen diaries, we found that Fox News viewers supported George Bush over John Kerry by 88 percent to 7 percent. No demographic segment, other than Republicans, was as united in supporting Bush. Conservatives, white evangelical Christians, gun owners, and supporters of the Iraq war all gave Bush fewer votes than did regular Fox News viewers.

Mellman's argument is the same one we've been making this whole campaign - Fox News is a partisan GOP outlet.  Mellman is an important and respected figure within the Democratic establishment.  This is good news, as it suggests that progressive activists have largely won the argument within the party about the media landscape.

That statistic, 88-7, suggests that Fox News functions basically as an arm of the GOP field and messaging campaign.



Display:


But, of course (none / 0)

It may be 88 - 7 by the Nielsen recording standards, but in general they probably reach a much wider audience than the Republican partisans that would normally choose to watch it:

I don't know why, and maybe this is just confirmation bias, but it sure does seem like almost every time that I walk into a restaurant and there's a television showing the news, it's Fox News that it's tuned to...


by mcc on Wed Mar 21, 2007 at 01:10:58 AM EST

Re: But, of course (none / 0)

Here at our Hotels Gym, the TV is always turned on to CNN by the guests too.

;p


"I don't believe in this can't do, won't do, won't even try style of politics. Yes We Can!" ~ Barack Obama
by ObamaEdwards2008 on Wed Mar 21, 2007 at 01:54:47 AM EST
[ Parent ]

Re: But, of course (none / 0)

Any candidate who worries about his ears I can't vote for. Can you imagine a confrontation with Iran and the Iranian President calls him Big Ears. He might push the button.


by paintbat on Wed Mar 21, 2007 at 05:17:42 PM EST
[ Parent ]

Re: But, of course (3.00 / 1)

You need one of these:

http://www.thinkgeek.com/gadgets/electro nic/884f/

:-D

Thanks,

Mike


by lordmikethegreat on Wed Mar 21, 2007 at 02:07:18 AM EST
[ Parent ]

Re: But, of course (none / 0)

Ha!

Mommy Likes. That would work great in Washington D.C.

lol


"I don't believe in this can't do, won't do, won't even try style of politics. Yes We Can!" ~ Barack Obama
by ObamaEdwards2008 on Wed Mar 21, 2007 at 03:18:19 AM EST
[ Parent ]

Fox News in Public Areas (none / 0)

I've just joined a health club and Fox News is the cable news outlet always showing. They have other TVs with other programming but at least in the main area it's always Fox News for national news.

Still working on my strategy to get the management to change that situation. If they'd at least rotate I could live with being subjected to Fox I suppose but knowing all those people are watching lie after lie really bothers me. Yesterday for example the graphics kept bringing Clinton up while they were discussing Gonzales. Maddening!


by Curt Matlock on Wed Mar 21, 2007 at 12:11:31 PM EST
[ Parent ]

Re: Fox News Audience: Stunningly Republican by 88 (none / 0)

but it sure does seem like almost every time that I walk into a restaurant and there's a television showing the news, it's Fox News that it's tuned to...

maybe Murdoch is paying them to tune to Faux Noise, if so, it would be buried in their 10Q statement somewhere


by Alice Marshall on Wed Mar 21, 2007 at 01:16:13 AM EST

Holy crap. (none / 0)

   That's ridiculously partisan.  I don't think I would have guessed it would be so partisan.  No credibility at all left.


Jim Oberweis
by cilerder86 on Wed Mar 21, 2007 at 01:43:08 AM EST

Re: Fox News Audience: (none / 0)

Matt was right on CSpan.

The 7% of Democrats , I'm almost certain , are Connecticut Lieberman supporters.


"I don't believe in this can't do, won't do, won't even try style of politics. Yes We Can!" ~ Barack Obama
by ObamaEdwards2008 on Wed Mar 21, 2007 at 01:53:22 AM EST

Can someone explain to me again... (none / 0)

why anyone would want to have a Democratic Primary debate on Fox News considering that no Democrats are watching.  Nevada Democratic Party, CBC, ...?


by ortcutt on Wed Mar 21, 2007 at 02:33:33 AM EST

Re: Fox News Audience: Stunningly Republican by 88 (none / 0)

A thought occured to me reading this.  Would this even be out or studied before the progressive blogs became a big and important voice and an outlet for our voices, in politics the past few years?


by vwcat on Wed Mar 21, 2007 at 02:46:55 AM EST

Television Delivers People... (none / 0)

...straight to the corporations.
A classic piece of video art by artist Richard Serra:

Television Delivers People

Corporatization of the media was a problem, even back in 1973.


by JonesingforaDem on Wed Mar 21, 2007 at 04:34:58 AM EST

Re: Television Delivers People... (3.00 / 1)

woops.  Here's the link:

Television Delivers People


by JonesingforaDem on Wed Mar 21, 2007 at 04:37:53 AM EST
[ Parent ]

The majority of the 7% (none / 0)

are almost certainly watching to keep an eye on what Fox is up to. That's the only reason why I used to watch it.


by Erik on Wed Mar 21, 2007 at 07:06:55 AM EST

Re: Fox News Audience: Stunningly Republican by 88 (none / 0)

It's no different when you're out doorknocking. If the next house has Bush and J.D. Hayworth yard signs out front, I'll mark it down as a 4/5 on the sheet and skip it. I don't have unlimited resources (time) and there's little return on the investment possible, even if there might be say a Democratic-leaning kid trapped in the house. On the other hand, if I want to reach partisan GOPers with my message, ,no better outlet than Fox. No different than trying to get a piece in Pravda to reach the Communist Party "nomenclatura" in the 70's. Not sure of the party line? - pick up Pravda and turn on Fox and you're home free of any intellectual thought.


by Skipster on Wed Mar 21, 2007 at 07:45:31 AM EST

Re: Fox News Audience: Stunningly Republican by 88 (none / 0)

Right on. Marxist, Leninist Socialism


by paintbat on Wed Mar 21, 2007 at 05:33:54 PM EST
[ Parent ]

Re: Fox News Audience: Stunningly Republican by 88 (3.00 / 1)

The two data points of Fox viewers (elderly viewers and monolithic partisanship) go together. As people age, they don't get more conservative or liberal, but they become much more rigid in their beliefs. So, the people who watch Fox News, being older and overwhelmingly conservative, are there to get their beliefs validated and to see news that conforms to their world view.

What's important about that is this: these folks can't be persuaded. They are not a group that's open to new perspectives. There is no upside to going on Fox. Well, maybe a very, VERY few of them can be, but as a statistical situation, it's just not likely at all.


by BriVT on Wed Mar 21, 2007 at 10:16:03 AM EST

Re: Fox News Audience: Stunningly Republican by 88 (none / 0)

Ronald Democrats...the most conservative democrats alive (mostly from the coasts) who aren't stupid enough to vote for Bush.


by Djneedle83 on Wed Mar 21, 2007 at 10:53:07 AM EST

Re: Fox News Audience: Stunningly Republican by 88 (none / 0)

Chris Murphy for Lieberman's seat in 2012 if Dodd runs for re-election in 2010. However, I'm hoping that Dodd retires from the senate or takes a posh D.C job.

Connecticut needs two new senators with ones who have new vision and ideas.


by Djneedle83 on Wed Mar 21, 2007 at 10:55:08 AM EST

Re: Fox News Audience: Stunningly Republican by 88 (none / 0)

How about Ned Lamont for Lieberman's seat in 2012?


by johnalive on Wed Mar 21, 2007 at 11:42:44 AM EST
[ Parent ]

Re: Fox News Audience: Stunningly Republican by 88 (none / 0)

I don't think there was ever a segment of the party that would deny Fox news was basically GOP tv that was of any consequential size.


by DRR7979 on Wed Mar 21, 2007 at 01:49:56 PM EST

It Doesn't Say They're Republican (none / 0)

You're conflating.

Voting for Bush doesn't mean Republican.

Another recent poll showed about 23% of viewers were Democrats and 22% Independents.

Sure, Fox may have persuaded these people to vote for Bush.  But if someone could have gotten some actual fair and balanced coverage on the network, many of them probably would have voted differently.


by catherineD on Wed Mar 21, 2007 at 02:11:41 PM EST

Re: It Doesn't Say They're Republican (none / 0)

Voting for Bush doesn't mean Republican.

Another recent poll showed about 23% of viewers were Democrats and 22% Independents.

This is sort of persuasive.  Still, Democrats who vote for Bush are often the remainder Dixiecrats, and as such they operate as if they were Republicans in a partisan sense on a national level.


by Matt Stoller on Wed Mar 21, 2007 at 03:29:29 PM EST
[ Parent ]

Re: Fox News Audience: Stunningly Republican by 88 (none / 0)

The funny thing is that I bet if you polled the readers of progressive blogs you'd have a similar partisan breakdown.  I wouldn't be surprised if 2-5% of dailykos readers were low-information voters who voted for Bush, then started following politics and turned toward the blogosphere (my brother is one of these people).  So you'd end up with similar partisan breakdowns of consumers of Fox as on websites dedicated to furthering the Democratic Party.  


by Oly on Wed Mar 21, 2007 at 03:25:33 PM EST


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