Chris has noted that voters who pay a lot of attention to politics are different than voters who don't. That's true. There's also a subtle and less well-understood difference between leaders who understand and pay attention to the dynamics of political media and those who don't. If you're a policymaker, or if you pay attention to elite discourse such as that in the New York Times while living in a high information culture, it's easy to ignore television and/or cable news. It's even easier to pretend that the televised propaganda coming at most Americans every day isn't important or relevant, or even that it does not exist.
Journalists themselves, many of whom often tell me that they don't consider Fox News 'news' or that they are 'print' with a dismissive nod towards what's on TV, are the worst offenders. But many within the Democratic Party are similarly unaware of the full news environment. They don't for instance get that Fox News is a partisan Republican outlet, as opposed to MSNBC or CNN which aren't, even though they have mostly partisan shows hosted by Tucker Carlson, Joe Scarborough, and Glenn Beck. It's not that these low information elites particularly like or respect cable news, it's that the marginal difference between cable news channels are not necessarily noticeable. One is basically as good as the other, or maybe, broadcast is better than cable, or perhaps Sunday shows are highly prestigious.
Anyway, one specific way that bloggers and activists differ from elites in the party is that we notice and take Fox News and the right-wing radio circuit seriously as a part of public discourse. We believe that people watch and listen to these outlets, and believe what these outlets say. We recognize these outlets as affirmative carriers of diseased misinformation, not as market suppliers for a conservative public. Roger Ailes and Fox News aren't just an inevitable part of the news environment; they are adversaries, as much as Mitch McConnell if not more so. They are powerful purveyors of Republican propaganda, but it's both possible and important to damage their capacity to deliver information to the public branded as newsworthy. Even if journalists refuse to distinguish between what they do and what Fox News does, we believe that this distinction is important.
Low information elites don't see any of this. They haven't been educated as to the purpose of Fox News, and often believe that the public can simply see through Fox News or any of the other cable news channels. After all, it's obvious to these elites what is and isn't true, because they have access to the newsmakers or elite information streams themselves. Many of them hope to get onto Fox News, because they don't realize that Democrats don't gain from going on a Republican propaganda outlet. They do not distinguish between Fox News and MSNBC, and they do not understand why and how right-wing media works. There's just a lot less media and communications literacy among these low information elites than there is among bloggers and activists, mostly because we are at the receiving end of the propaganda and being insulted, lied to, marginalized and then blamed for the poor state of the party and the country gets old after awhile.
Anyway, it's just something I've noticed throughout this scuffle. There's just a lot less awareness of the media landscape within the party and within the journalistic establishment than I expected.
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