The South Carolina Oprah Effect

A new Insider Advantage/Majority Opinion poll out of South Carolina (480 LVs, Dec. 8-9, MOE +/- 4%) finds Barack Obama extending his lead over Hillary Clinton by 4% in less than a week. The poll was in the field over the weekend, which was dominated by coverage of Oprah's early state appearances with Obama, including a huge rally in South Carolina on Sunday.


Dec. 8-9Dec. 3-4RCP 4-poll Ave.
Obama282627
Clinton222432.8
Edwards141511.8
Biden10106
Richardson221.3
Kucinich11
Undecided2322

The shift appears to be due almost entirely to African-American voters who as recently as Dec. 3-4, when the latest Rasmussen poll was in the field, had been found to be abandoning Senator Clinton although it wasn't clear yet that they were sold on Senator Obama. Thanks to Oprah Winfrey, that appears to be changing.

"Obama's support among African-Americans rose a bit over the weekend, while Clinton's dropped. This follows our poll of late last week in which there was a major shift in black voters towards Obama. Edwards lost a small amount, as this likely shifted to undecided.  

"However, Obama's white vote has not moved. Clearly the Oprah Winfrey visit to the state moved African-American voters. The issue now is whether Clinton can eat into some of Edward's support or reclaim some of her prior African-American support.

These results are expected to be borne out in an upcoming poll, which Political Wire got an advance look at.

Political Wire got an advance look at a new survey in South Carolina that shows Sen. Barack Obama moving into a statistical tie with Sen. Hillary Clinton.

The poll also shows Obama had stronger numbers after Oprah Winfrey's weekend visit to the state.

I find the the fact that Oprah is moving African-American voters exclusively fairly fascinating considering her cultural impact so clearly transcends race.

Update [2007-12-11 18:40:49 by Todd Beeton]:Some interesting Survey USA results out from SC, via TPM:

The new SurveyUSA poll of South Carolina shows a narrowing Democratic field. Hillary Clinton has a statistically insignificant 44%-40% lead over Barack Obama, with John Edwards way behind at only 11%. In SurveyUSA's last poll a month ago, Hillary led Obama 47%-33%.

Interestingly, the internals show little change in terms of Obama's performance with white voters or Hillary's performance with blacks. The change has come in the demographic make-up of likely voters. A month ago, African-Americans made up 49% of likely voters — whereas now they are measured as taking up 54% of the likely Dem electorate, providing a net boost for Obama.



Display:


Re: The South Carolina Oprah Effect (none / 0)

Todd please stay on this site, you actually write informative not biased stuff and I enjoy your work.


Obama! because 51% isn't enough!
by nevadadem on Tue Dec 11, 2007 at 04:51:07 PM EST

Re: The South Carolina Oprah Effect (2.00 / 1)

just because he writes something favorable about obama does not equal informative.


by bruh21 on Tue Dec 11, 2007 at 05:16:23 PM EST
[ Parent ]

is this entry not informative? (none / 0)


Rrrinnggg... Time to change the government.
by Carl Nyberg on Tue Dec 11, 2007 at 06:10:18 PM EST
[ Parent ]

Re: is this entry not informative? (none / 0)

is it so informative that the poster must engage in hyperbole about the writer of the diary or the site? or is the real issue that the commentator merely agrees.


by bruh21 on Tue Dec 11, 2007 at 06:25:22 PM EST
[ Parent ]

Re: Oprah Effect (none / 0)

just because he writes something favorable about obama does not equal informative.


by bruh21 on Tue Dec 11, 2007 at 05:16:35 PM EST
[ Parent ]

Re: The South Carolina Oprah Effect (none / 0)

If you don't like wants being said on MyDD than move on other blogs. There are alot of them out there.


by lonnette33 on Tue Dec 11, 2007 at 05:38:29 PM EST
[ Parent ]

Re: The South Carolina Oprah Effect (none / 0)

Racially polarized vote, even in the Dem primary


"Well Hillary, I looking forward to you advising me as well." - Barack Obama
by General Sherman on Tue Dec 11, 2007 at 04:52:46 PM EST

Re: The South Carolina Oprah Effect (none / 0)

"However, Obama's white vote has not moved. Clearly the Oprah Winfrey visit to the state moved African-American voters. "

While it's sad that this was even necessary...she gave them "permission" to NOT be afraid.


"Well Hillary, I looking forward to you advising me as well." - Barack Obama
by General Sherman on Tue Dec 11, 2007 at 04:57:51 PM EST

Re: The South Carolina Oprah Effect (none / 0)

You are such a race baiter.


by lonnette33 on Tue Dec 11, 2007 at 05:39:02 PM EST
[ Parent ]

Re: The South Carolina Oprah Effect (none / 0)

Todd, I don't think its about race.  It would be nice if celebrity endorsements moved voter preferences, but the purpose of them is to draw attention.  No one is going to vote for McCain because of Curt Shilling (at least no one with a brain), but he will draw media coverage.  Oprah did this magnificently and it permitted Obama to state his case.  

I hate that polls and pundits try to make everything about race.  Not one media outlet or pundit found it necessary to point out that Chuck Norris is white and he endorsed white Mike Huckabee, or that white female Albright endorsed white female Clinton.  That is why I so appreciate that Obama is running as a candidate for all the people and it actually pleases me that some blacks think he isn't black enough for them, because it means he's not too black for whites like me.


by Javier Doval on Tue Dec 11, 2007 at 04:58:59 PM EST

Re: The South Carolina Oprah Effect (none / 0)

My question is whether or not Oprah had any effect on the white vote.


Dare to be free.
by misscee on Tue Dec 11, 2007 at 05:54:51 PM EST
[ Parent ]

Re: The South Carolina Oprah Effect (none / 0)

Oops. I went back and read the article more carefully. I just can't believe Oprah didn't have an effect on the white vote. If it turns out that she only influenced the black vote, then that would be very interesting.


Dare to be free.
by misscee on Tue Dec 11, 2007 at 06:00:26 PM EST
[ Parent ]

Reality Check (none / 0)

Ive said it before, and I'll say it again.  Obama couldn't win a general election.  His best shot would be if Tancredo got the nomination.  He wouldn't carry one southern state.  Parts of our country wouldn't vote for a woman, let alone an African- American candidate.   It's a sad fact.  Ask  Harold Ford Jr.


by nzubechukwu on Tue Dec 11, 2007 at 05:03:35 PM EST

Are you nuts? (none / 0)

Do you think Clinton would do better?  Not only would she cause us to lose House seats that we have worked so hard to gain, but I would bet you a million dollars that she would not pass any kind of Universal Health Care, just like when her and her husband were in office.  


by Toddwell on Tue Dec 11, 2007 at 05:07:27 PM EST
[ Parent ]

Re: Are you nuts? (none / 0)

Hillary has said she will deliver universal health care at the end of her second term.


by Shaun Appleby on Tue Dec 11, 2007 at 05:29:05 PM EST
[ Parent ]

Re: Are you nuts? (none / 0)

So are you saying Obama will deliever it in first term? Keep dreaming!


by lonnette33 on Tue Dec 11, 2007 at 05:39:57 PM EST
[ Parent ]

Re: Are you nuts? (none / 0)

That's what he has committed to, in his first term.


by Shaun Appleby on Tue Dec 11, 2007 at 09:46:32 PM EST
[ Parent ]

Re: Are you nuts? (none / 0)

Good luck with that one! He has no political capital Shaun, unlike HRC.


by lonnette33 on Wed Dec 12, 2007 at 08:31:32 PM EST
[ Parent ]

Re: Are you nuts? (none / 0)

We'll see.


by Shaun Appleby on Wed Dec 12, 2007 at 08:45:10 PM EST
[ Parent ]

Re: Reality Check (none / 0)

Harold Ford improved by a few percentage points between the last opinion polls and election day.

I have yet to see any concrete proof that a black person has less a chance of winning an election than a white person when it comes to people who would vote for a white Democrat. I don't think that's the case in this day and age.

Not voting for Obama because he is black is terrible. It doesn't matter if it's because you're racist or you think everyone else is racist.


by Kal on Tue Dec 11, 2007 at 05:09:54 PM EST
[ Parent ]

Racial Fear Games (none / 0)

"Not voting for Obama because he is black is terrible. It doesn't matter if it's because you're racist or you think everyone else is racist."

The only people that make this argument oppose Obama anyway. I wouldn't say they are racist, but they are willing to play on racial fear for the benefit of thier preferred candidated. They have an incentive in the promotion of racial fear--they aren't objective realists as they claim.

They harbor no free-standing animus towards black folks, but are will to harness racial fear for political advantage.


"Well Hillary, I looking forward to you advising me as well." - Barack Obama
by General Sherman on Tue Dec 11, 2007 at 05:17:42 PM EST
[ Parent ]

Re: Reality Check (none / 0)

"obama is more racist than I am"

So you admit that you are a racist.


"Well Hillary, I looking forward to you advising me as well." - Barack Obama
by General Sherman on Tue Dec 11, 2007 at 05:21:54 PM EST
[ Parent ]

Re: Reality Check (none / 0)

Oh please. Harold Ford lost because the ads against him were TRUE.

He ran as a sweet southern Christian man and he was shown to be a little slut who took money from the Porn Industry and hung out with perverse people. He did not fight the charges or claims. He admitted to them.

"I love Foot Ball and I Love Gurls" in that dumb hick accent

There is nothing they can say about Barack Obama that is true.


"I don't oppose all wars...what I do oppose, is a dumb war" ~ Barack Obama
by BlueDiamond on Tue Dec 11, 2007 at 05:17:16 PM EST
[ Parent ]

Re: Reality Check (none / 0)

sad but true....i was pulling for him


"Well Hillary, I looking forward to you advising me as well." - Barack Obama
by General Sherman on Tue Dec 11, 2007 at 05:18:23 PM EST
[ Parent ]

Re: Reality Check (none / 0)

thank you!


by aiko on Tue Dec 11, 2007 at 05:34:09 PM EST
[ Parent ]

Re: Reality Check (none / 0)

the reality is, no black man with political aspirations has any business messing with young white coeds.


"Well Hillary, I looking forward to you advising me as well." - Barack Obama
by General Sherman on Tue Dec 11, 2007 at 05:43:22 PM EST
[ Parent ]

Re: Reality Check (none / 0)

I am black and gay and I hate Ford, but why exactly cant he date who he wants unless it hurts someone else? A black man should date whomever and its none of your business.


by bruh21 on Tue Dec 11, 2007 at 05:59:25 PM EST
[ Parent ]

Re: Reality Check (none / 0)

Obama can win all the states won by Kerry plus Ohio, Iowa, Virginia, Florida, Missouri, Arkansas, Colorado, New Mexico, Arizona and Nevada.


Rrrinnggg... Time to change the government.
by Carl Nyberg on Tue Dec 11, 2007 at 06:14:02 PM EST
[ Parent ]

Re: Reality Check (none / 0)


I rate that comment a "3".
by killjoy on Tue Dec 11, 2007 at 06:43:17 PM EST
[ Parent ]

Are you saying that Clinton will win ANY (none / 0)

Southern state outside of Arkansas?

If not, then Obama not winning any Southern states would make it a wash.


by rikyrah on Tue Dec 11, 2007 at 07:33:59 PM EST
[ Parent ]

Re: The South Carolina Oprah Effect (none / 0)

Obama's really setting up the opportunity to run the table here. A win in Iowa, with the New Hampshire primary so soon after, could give him a real advantage come South Carolina and the 2/5 states.

I wonder what the Clinton Camp is going to do to reverse this trend? I think she's going to have to do something to shake things up. And soon, too, as people are going to tune out over the Holidays.


by Kal on Tue Dec 11, 2007 at 05:05:18 PM EST

Do you want (none / 0)

us to lose House seats in 2008?  Thats what will happen if we nominate Hillary Clinton.  


by Toddwell on Tue Dec 11, 2007 at 05:09:42 PM EST
[ Parent ]

Re: Do you want (none / 0)

I don't think nominating HRC will cause the Dems to lose the House, but Bill Clinton did seem much more comfortable governing with Republicans in control of contrast.

Clinton's agenda looked more reasonable contrasted with the batshit crazy ideas coming out of Newt's Congress.


Rrrinnggg... Time to change the government.
by Carl Nyberg on Tue Dec 11, 2007 at 06:16:54 PM EST
[ Parent ]

Re: Do you want (none / 0)


Evidence, please?
by killjoy on Tue Dec 11, 2007 at 06:44:34 PM EST
[ Parent ]

Re: The South Carolina Oprah Effect (none / 0)

That is true in one sense. She is holding her own in Iowa, even though she is trending downward. Being a close second in Iowa isn't a bad place to be.

But all the polls shift dramatically once Iowa is decided. If she loses there...I don't see her recovering. Keep in mind that Obama also has a crapload of money to spend, just like Clinton.


by Kal on Tue Dec 11, 2007 at 05:12:27 PM EST
[ Parent ]

Re: The South Carolina Oprah Effect (none / 0)

This helps a lot but Iowa is a must win. A NH win would be nice, but a close second will work in terms of being seen as a winner. Win SC and NV can go to HRC.  On Feb. 5th, the african american vote will come out of the woodwork in the big north eastern and southern states to support our guy and blow her away. First, however, we need Iowa.


by aiko on Tue Dec 11, 2007 at 05:39:38 PM EST
[ Parent ]

Slave Revolt!!! (2.00 / 1)

"blacks will only rally more around Obama and cause her defeat."

Yeah, Clinton needs dem white folk that would never vote for a black man to come to her rescue.

Honestly, many, if not most of those Edwards supporters will probably not vote for Clinton--they might just stay home if Edwards looks unviable. Second choices are not so important in a non-caucus state.

If these Edwards supporters think he's toast, then they'll still have to be motivated enough to go out a vote for Clinton.

I don't see it happening.


"Well Hillary, I looking forward to you advising me as well." - Barack Obama
by General Sherman on Tue Dec 11, 2007 at 05:09:53 PM EST

Re: The South Carolina Oprah Effect (2.00 / 1)

Harold Ford Jr. lost because he ran a stupid DLC-styled campaign...

Funny how everyone, but him, won. That's why. When given a choice between a real Republican and a fake Republican, the people will choose the real one every time.

As for the Oprah effect, I think a lot of people are missing what value she brought to Obama's campaign. Attention. He was selling out 30,000 seat arenas, their speech was shown live on Iowa TV stations, CSPAN, CNN and FOX. Exerpts of their speech were published all over the internet, in newspapers across America and shown on late-night news broadcasts.

You can't buy that kind of publicity. It was all positive too.

This was a very good week for Obama, no matter how hard Hillaryland is trying to spin it.


by JackBourassa on Tue Dec 11, 2007 at 05:10:56 PM EST

Hillary is running (2.00 / 1)

a DLC-styled campaign as well.  


by Toddwell on Tue Dec 11, 2007 at 05:14:51 PM EST
[ Parent ]

Re: The South Carolina Oprah Effect (none / 0)

An obvious point about Harold Ford.  The ad with the white female, which was devastating, was only possible because Ford was single.  Even the sleazy right would not have run that ad against a married man.


by Javier Doval on Tue Dec 11, 2007 at 05:25:23 PM EST
[ Parent ]

Re: The South Carolina Oprah Effect (2.00 / 1)

the thing that frustrates obama's opponents both in the primary and the general is that he is so hard to attack.

he was anti-iraq war
he has no scandal
he is a great family man
he has not gone for the money
he has huge cred academically,intellectually
he has voted very progressive
he appeals to indys and mod repubs while voting more progressive of anyone
he is a nice guy
he is charismatic
he is a self-made man

If you were going to build the perfect democratic candidate.. obama would be close, if you are going to be objective.. not perfect but as close as you could get. There is no attack ad that can really take him on... even race is out with a kansas mom and patton led grandpa in WWII


by hawkjt on Tue Dec 11, 2007 at 05:42:31 PM EST

Re: The South Carolina Oprah Effect (none / 0)

but he's black


"Well Hillary, I looking forward to you advising me as well." - Barack Obama
by General Sherman on Tue Dec 11, 2007 at 05:44:07 PM EST
[ Parent ]

Re: The South Carolina Oprah Effect (none / 0)


He's righteous.

That's also his limitation.


by killjoy on Tue Dec 11, 2007 at 06:45:35 PM EST
[ Parent ]

Re: The South Carolina Oprah Effect (none / 0)

The question is larger than the bump Obama's getting from Oprah.  Rich Harwood raises is the right question: "Now what, Oprah?".  http://www.theharwoodinstitute.org/ht/d/ Blogger/pid/185


by ERICUUS on Tue Dec 11, 2007 at 06:02:02 PM EST

Now What ? (none / 0)

How about appearances in Charleston and Greenville.
Do it again Oprah.
by parahammer on Tue Dec 11, 2007 at 06:38:53 PM EST
[ Parent ]

correlation is not causation (none / 0)

Rich Miller predicted Black voters would break for Obama.

Oprah appearing in the Palmetto State may have affected the timing, but these voters were going to break for Obama if he remained viable.


Rrrinnggg... Time to change the government.
by Carl Nyberg on Tue Dec 11, 2007 at 06:06:49 PM EST

Re: The South Carolina Oprah Effect (none / 0)

Hillary is dropping anti-Obama leaflet in NH which probably means they are extremely worried about their position in the state.

If Obama wins Iowa , i'm 100% sure he win NH...That is if he can keep Hillary's lead witin single digit.

Obama doesnt have to lead in NH...All he needs to do is win Iowa and stay within striking distance.

Anyway , there's a new national washpo poll stating Hillary is up by 30 point...Its amazing how many polls would spit completly different numbers...CNN has Obama down by 10...NYT has him down by 16 and now washpo has Hillary up by 30...All those polls were taken during the same time span...


by Prodigy on Tue Dec 11, 2007 at 06:13:18 PM EST

Re: The South Carolina Oprah Effect (none / 0)

yea, the godess o will lead everyone to vote for the god o. "HE IS THE ONE." if you don't vote for him, you don't get a gelato machine and you don't go to the hollywood party. obama is thin and pretty. he will make everything better and make us all live in pease on earth.


by maxstar on Tue Dec 11, 2007 at 06:27:14 PM EST

Re: The South Carolina Oprah Effect (none / 0)

This SV poll is very suspect. A few of the internals:

* The poll claims that over 46% of white voters are undecided, a huge jump from other polls conducted at roughly the same time. That's fairly unbelievable.

* The poll sampled less than 80 African-Americans, creating a huge margin of error among that group.

Further, let's bear in mind that the SV polls, whether in IA or SC, show results that are statistically significantly different from other polls conducted at the same time. Coupled with the fact that they come from a Republican pollster, one has to wonder if they are playing with their polling screens to create a sense of overwhelming momentum for Obama. The Republicans are salivating to run against him, but are much more reserved about their chances against Hillary.


by arkansasdemocrat on Tue Dec 11, 2007 at 06:49:20 PM EST

who do Republicans want to run against? (none / 0)

Republicans have consistently talked up HRC and assumed she will be the nominee.


Rrrinnggg... Time to change the government.
by Carl Nyberg on Tue Dec 11, 2007 at 08:05:28 PM EST
[ Parent ]


You are not logged in.

In order to post a comment, you must be logged in. If you have a member account, please log in to comment.

If not, you can make an account right here. It's quick and free.