Journalist Cheat Sheet: Ten Tips for Reporting the Youth Vote

It's getting rather tiring, correcting one shoddy media report on the youth vote after another.  This really came to a head for me this weekend when, less than 24 hours after forcing a young UNLV student to ask Hillary Clinton whether she preferred Diamonds or Pearls, CNN un-ironically aired a piece during The Situation Room that made a mockery of young voters and their participation in our electoral process.  

The hypocrisy reeks.

You can read a great take-down of the CNN piece here.  But this problem is larger than CNN and Wolf Blitzer's questionable reporting and producing skills.  As much as we like to bash the media for shoddy he said/she said journalism, their work (or lack of it) is ten times worse when it comes to reporting on young voters.

So I created this "cheat sheet" for journalists.  This is a listing of all the most common mistakes that the media makes when reporting on young voters, along with my own well-sourced rebuttals.  Enjoy.  Spread widely, and please use it as a reference whenever you read something or write something about young voters.

Journalist Cheat Sheet: 10 Tips for Reporting on the Youth Vote:

Tip #1: Stop saying that "Howard Dean courted young voters and the youth failed to show up."  Fact of the matter is, youth participation quadrupled at the 2004 Iowa Caucus, they just didn't vote for Dean. In case you missed it, young people voted in higher than usual numbers and were 17% of all participants.

Source: Pew Trusts

Tip #2:  This tip is directly related to Tip #1.  Your cognitive dissonance w/r/t the 2004 Iowa caucus springs from the fact that young people did not vote in a monolithic block like you expected.  That's called reality, and it is your job to report it accurately.  Young voters chose John Kerry over Howard Dean by almost 2-1.  If any candidate in Iowa was the "youth candidate" in the 2004 primary, it was John Kerry, and he won the nomination.

Source: CNN Exit Polling

Tip #3: The idea that "young people don't vote" is patently ridiculous.  In 2004, 49% of all voters 18-29 went to the polls.  That's millions of voters.  In fact, a report by the Harvard Institute of Politics stated that more voters 18-29 went to the polls (20.7 million) than did voters over 65, the so-called reliable seniors (19.4 million).  

To spell this out, we may still vote at lower rates than the rest of the electorate, but there are more of us.  Millennials are the largest living American generation.  In 2004, we were 17% of the electorate.  It's estimated that we may well be 25% in 2008, and by 2015, we will be over 30% of all voters.  That makes our support valuable, and that's why the Obama, Clinton and Edwards campaigns all have full-time youth outreach staff.

Sources: Harvard Institute of Politics (pdf), Young Voter Strategies (pdf)

Tip #4: If you insist on reporting the same old story that young people vote at a lower rate than the rest of the electorate, then you have an obligation to also inform your readers/viewers/listeners that youth turnout has increased for 3 years straight, and is at its highest level in over a decade.  You also have an obligation to note that in 2006 the youth vote swung a number of important federal races, including pushing Democratic candidates Jon Tester, Jim Webb, and Joe Courtney over the top.  

Source: Historical voting patterns (pdf), Impact on Races (pdf).

Tip #5:  If you are going to report on low-turnout among young voters, you also have an obligation to note that young people face more barriers to voting than do older voters.  We move more frequently, requiring us to re-register sometimes on a yearly basis, on campus we face a lack of voting machines and long lines, and many university towns actively discourage and try to prevent students from voting.  

Source: League of Conservation Voters Education Fund

Tip #6: There are simple fixes to the problems outlined in #5 - election day and same-day registration and mail-in voting are two such fixes that can be applied at the state level.  These have been proven to bump youth turnout by as much as 14%!!!!! It would be nice if you reported on them occasionally.

Source:  CIRCLE

Tip #7: Young voters will participate if they are asked to, particularly by a peer.  This is proven.  But the system stopped asking long ago by removing resources and manpower away from young voter outreach.  Only in recent years have organizations - and a few campaigns - begin to reengage young voters in any serious way.  The result is three straight years in which youth turnout increased.  In plain terms: young voters are not apathetic.  Rather, the system fails to engage them in any meaningful way.

Source: Young Voter Strategies, Voter Mobilization Tactics

Tip #8:  Stop reporting on "celebrity activism" as the Rosetta Stone for understanding the youth vote.  This is a Boomer and Gen-X construction created for a broadcast TV culture of the 80s and 90s.  Today's young voters are interested in peer-to-peer communication and networked action.  From Facebook to on the ground, peer to peer organizing at club, bars, barbershops and apartment canvassing,  the most effective, and sustainable developments in youth organizing in the past five years have come from new, grassroots organizations doing peer to peer organizing on the ground or online.  Stop reporting on celebrities and start doing the work of talking to and reporting on the activities of these organizations.  Good places to start include:

Forward Montana, The Oregon Bus Project, New Era Colorado, Young Democrats of America, and The League of Young Voters.

There are many more, but let's do this in baby steps.  Start with these and we'll work out way deeper into youth organizing together.

Tip #9:  Related to #8, "talking to young voters" is not code for "dumbing down."  We understand issues.  We have thoughts on those issues.  We're yelling loudly for the "adults" to take action on those issues.  See: Iraq, Global Warming, Global Poverty, Darfur, and college aid.  Stop stereotyping us in your reporting by spotlighting frivolous questions.

Moreover, and this is very important, you REALLY need to stop force-feeding us these fluff questions in national forums (see: Mac vs. PC and Diamonds vs. Pearls).  If you are going to say that we are frivolous, you shouldn't be enabling - or worse, instigating - that behavior.  This habit is doing nothing to build your credibility with a younger audience that is already abandoning you for the internet.  So following this rule is not only good for Democracy, it is good for your bottom line.

Source For more on issues, visit the Harvard Institute of Politics for their annual surveys.

Tip #10:  Related to #9, we do not live in a Newtonian Universe.  We live in an Einsteinian Universe.  Just as the act of observing something changes it, your reporting on the youth vote has an effect on the youth vote.  It effects how campaigns, staffers and consultants perceive young voters.  When you fail to accurately report on increasing turnout or the impact of youth on an election, these individuals continue to believe that the youth vote is a waste of time.  This feeds a vicious cycle in which campaigns put less money into youth outreach, meaning young voters are less likely to turnout because they are not being asked/engaged.  

You are not neutral observers.  There are no neutral observers.  We all exist in a self-referential ecosystem.  You are culpable here.  With great power comes great responsibility.  We rely on you to use it wisely.  Please start living up to those not unreasonable expectations.



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Re: Journalist Cheat Sheet: Ten Tips for Reporting (none / 0)

In defense of young voters who were at the debate, remember there was also a UNLV grad student in Pol Sci named George who began his question by pointing out that Lou Dobbs is a raving idiot for clonfating immigration and terrorism, and there was a young man named Charlie who had done three tours in Iraq who received a standing ovation.

CNN seems to have forgotten about those folks.


by desmoulins on Sun Nov 18, 2007 at 09:46:57 AM EST

Re: Journalist Cheat Sheet: Ten Tips for Reporting (none / 0)

People who own stocks would say that Lou "the Lunatic Looser" Dobbs is making 2 million a year, and that he does not want rest of us folks to make that money through stocks. Many of my poorer stock holder friends tell me that it is easy for Lou to say that we not invest in Walmart. He does not need the money!! He is an elite and the wrong guy to carry the message.


by Boilermaker on Sun Nov 18, 2007 at 10:49:36 AM EST
[ Parent ]

Re: Journalist Cheat Sheet: Ten Tips for Reporting (none / 0)

That would be conflating. My apologies for the rather silly mispelling.


by desmoulins on Sun Nov 18, 2007 at 12:50:51 PM EST
[ Parent ]

Re: Journalist Cheat Sheet: Ten Tips for Reporting (none / 0)

Good post but with a weak final analogy. Am I like a quantum particle, you can either know my position or velocity but not both? Don't get me wrong, I do agree with the point about reporting, but that would have been true even if Newton was right.


by Mullibok on Sun Nov 18, 2007 at 09:54:07 AM EST

Re: Journalist Cheat Sheet: Ten Tips for Reporting (none / 0)

Why are you surprised by the media? In 2002 CNN's Jonathan Karl and John King spread lies that Tom Harkin is in serious trouble at the polls for opposing the Iraq war. Ages later when Michael Moore of the Move on dot org questioned the lies and actually played the CNN video, the CNN producer cut him off. An organization that employs folks like Lou "the Lunatic Looser" Dobbs cannot be trusted!! That is one of the main reason I dont have cable TV and would rather follow on in the internet.

Another point. They keep touting the national polls and when I discuss the elections with folks on the street particularly foreigners they are convinced that Rudolph the Rednose Reindeer will get the nomination. The do not know that the Rednose Reindeer is behind in both Iowa and NH and early primary states. Another media distortion hyping up the national polls...what a joke!!


by Boilermaker on Sun Nov 18, 2007 at 10:46:43 AM EST
[ Parent ]

Re: Journalist Cheat Sheet: Ten Tips for Reporting (2.00 / 1)

"49% of all voters 18-29 went to the polls" -- if they didn't go to the polls, they're not voters, are they?

"you also have an obligation "
Nah, they can report pretty much whatever they want. Just like you can blog whatever you want. First Amendment and all that.

"Young voters will participate if they are asked to, particularly by a peer....  In plain terms: young voters are not apathetic."
If they ain't apathetic, why does some have to ask them?

"young people face more barriers to voting "
They're lazy, in other words, and we should institute a fraud-prone system to coddle 'em?

"We live in an Einsteinian Universe.  Just as the act of observing something changes it,"
Uh, actually that was Heisenberg, not Einstein. Einstein believed in Newtonian determinism, see http://www.eequalsmcsquared.auckland.ac. nz/sites/emc2/tl/philosophy/dice.cfm

I think the main reason young folks, in general, aren't that politically involved is they're only young for a short time, whereas older folks tend to (hopefully) be older for a long time...


by gerardw on Sun Nov 18, 2007 at 12:13:12 PM EST

Re: Journalist Cheat Sheet: Ten Tips for Reporting (none / 0)

Great catch of Heisenberg, not Einstein, not the kind of thing I ordinarily see on a political blog.   You get mojo from me just for that.    


by InigoMontoya on Sun Nov 18, 2007 at 02:27:38 PM EST
[ Parent ]

Re: Heisenberg, not Einstein (none / 0)

Yes.

But:

No.

Heisenberg discovered the mentioned paradox (position OR velocity, but not both at the same time) which was called after him. It stands, somewhat incorrect, as an example for how the observer changes the process.

Still, the successor to the Newtonian universe (mechanical physics) is actually called the Einsteinian universe (quantum physics).


"The way to win a Presidential race against the Republicans is to develop the class warfare issue..." Lee Atwater, Bush `88 campaign manager.
by aufklaerer on Sun Nov 18, 2007 at 02:45:10 PM EST
[ Parent ]

Re: they're only young for a short time (none / 0)

"49% of all voters 18-29 went to the polls" -- if they didn't go to the polls, they're not voters, are they?

Yes, they are. Kinda.

The official nomenclature is 'eligible voters' - and I think you know that.

BTW: I think Mike is delivering an interesting approach. Why do you feel you have to pick on him? Are you old and resent the idea somebody else's vote might be wooed?


"The way to win a Presidential race against the Republicans is to develop the class warfare issue..." Lee Atwater, Bush `88 campaign manager.
by aufklaerer on Sun Nov 18, 2007 at 02:52:02 PM EST
[ Parent ]

Re: Journalist Cheat Sheet: Ten Tips for Reporting (none / 0)

Mike, this is wonderful! Great post.


by Luther Lowe on Sun Nov 18, 2007 at 03:20:54 PM EST


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