You may have seen on Kos an announcement about the new group They Work for Us. TWFU is going to run primary challenges and put pressure on lawmakers to better represent their districts. TWFU is going to be much more powerful than groups like the Club for Growth on the right for a number of reasons.
It's People-Powered: The Club for Growth is entirely money-driven, which means that they can put commercials and pay for GOTV in races, but they cannot deliver actual votes. TWFU has a base of labor support and blogger support, and while it's not going to eschew money, it has a real base of voters that it can communicate with right off the bat. In low turnout primaries, this can be very powerful.
It's Mainstream: The Club for Growth is pushing fundamentally unpopular policies. Perhaps at one time there was a strong anti-tax sentiment, when marginal tax rates were in the 70s, but that day has long passed. The public has seen that the low tax scam from the right is just another way of screwing the middle class. TWFU is part of a new progressive ecosystem that is pushing mainstream policies supported by large segments of the public. Primary targets are going to choose themselves.
It's Faster: Unlike the Club for Growth, TWFU has the blogosphere as a communications network built into its DNA. The Club does a lot of blogging, but the netroots on the right haven't broken out yet. On the left, we're seeing a rapid 50 state communications and organizing network emerge, which can put huge amounts of pressure on lawmakers without direct involvement of TWFU. Just knowing it's there, and that bloggers have a seat at the table, is going to create huge progressive leverage.
It's Low-hanging Fruit: I love trash-talking the Club as much as the next progressive, but the reality is that the Club already has a well-developed right-wing infrastructure on its side and has been effective within that infrastructure. Aside from the blogs in 2004, though, there had been very little work done on the left to hold lawmakers to the standards they set for themselves. With TWFU in the game, there's a lot of low-hanging fruit out there simply because no one's tried this on the progressive side before.
Ah, good times.
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