From a purely strategic point of view, I think the way Obama has announced, and the parameters he announced under,
is a shrewd move:
And that's why I wanted to tell you first that I'll be filing papers today to create a presidential exploratory committee. For the next several weeks, I am going to talk with people from around the country, listening and learning more about the challenges we face as a nation, the opportunities that lie before us, and the role that a presidential campaign might play in bringing our country together. And on February 10th, at the end of these decisions and in my home state of Illinois, I'll share my plans with my friends, neighbors and fellow Americans.
February 10th is a Saturday. This puts Obama in a position to be the main topic of Sunday morning shows on February 11th, assuming he decides to continue running at that point. Overall, this potentially allows him to dominate the Democratic presidential news cycle for up to five weeks. Already a free media darling, this four week exploratory phase will allow him to soak up news coverage leading up to February 10th, and then to continue to soak it up during at least the week after his "official" announcement. By announcing both an exploratory committee, and a firm date when he will announce his "official" plans, he will receive a lot more media coverage than had he simply announced an exploratory committee.
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This is also a shrewd move in that it puts the unannounced candidates in a difficult position for their announcements. Richardson, who in some respects would be the anti-Obama resume candidate, has said
he will announce his decision by the end of the month, but now with Obama and Obama speculation everywhere, he will have a difficult time generating a lot of free press should he announce his candidacy. Clark, who would also have a long resume and drain a decent amount of Obama's potential online support, has said
he will announce his decision in early 2007. However, now he is either forced to wait to announce last--again--or to announce during Obama's exploratory window. Clinton, who would immediately be a first tier candidate in the race,
has also said she will announce in the next several weeks, is also now boxed in by the Obama search party.
The first major 2008 candidate forum
will be held by AFSCME on February 21. I can't imagine any candidates would want to miss that forum, so they will want to announce by then. However, the specifics of Obama's announcement, forming an exploratory committee now with a final decision on February 10th, has the potential to suck a lot of the air out of any other candidate announcements between now and the AFSCMNE forum. Smart stuff. Obama has certainly timed and structured his announcement well.