Progressive Youth Training Programs: Who is Minding the Media?

Iara Peng, the executive director of Young People For, has written an article outlining the training programs available to conservative youth. She contrasted that with the opportunities offered for young progressives and argued that the left needs to put more money into youth outreach. I wrote about this issue almost two years ago. I agree with the general premise of her article, but I think Peng ignores a major failure of progressive movement's outreach programs for young people.

It's not enough to train youth to be activists and organizers. The left needs to invest in building a training infrastructure that nurtures young people to be strong public of progressive values. Ann Coulter and Michelle Malkin didn't come from nowhere. They were created by the right-wing media machine. If the progressives want to win the battle of ideas, we need to build the next generation of pundits and intellectuals.

The right understands the necessity of well-trained spokespeople. According to a list complied by Young People For, conservatives have at least 5 programs geared towards young people that contain a media training component. Liberals might complain about the bias of Fox News, but the right has a much deeper media bench than progressives. The left can come up with the greatest issue frames in the world, but it doesn't matter if we can't get our message out through the popular media.

Right now, there are two major training programs available to progressive youth--Campus Progress and Young People For. As far as I know, neither has a strong media component. Young people are not being prepared to articulate liberal values publicly. Sure, Campus Progress teaches youth how to write and blog, but that is very different from being able to win a debate with a young conservative on CNN.  

Thankfully, the left could organize a media training program fairly easily. Fenton Communications, a leading public interest advertising firm, already provides free and relatively cheap trainings for non-profits. When I was one of the spokespeople for the National Youth and Student Peace Coalition, a person for Fenton did a quick training for our activists. Although the training only lasted 20 minutes, it taught me lessons about media work that I still use today.

If progressives are serious about winning the battle of ideas, it's time to invest in institutions that support young people. We need to be taught to articulate our values in a way that can reach the general public. The right has understood this truth for a long while--it's time for progressives to get with the program.



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Re: Progressive Youth Training Programs (none / 0)

YP4 understands the impact that media has and media training is actually a part of it's program.  for fellows that want to specialize in that skill set, to serve as spokespeople for the young progressive movement, more specialized training has been offered and a more comprehensive program is in the works.

adam conner
2006 YP4 Fellow


www.adamconner7.com
by Adam Conner on Thu Sep 28, 2006 at 10:48:16 PM EST

Progressive Youth Training Programs: Who is Mi (none / 0)

I want to echo Adam's comments.  Young People For is committed to helping students clearly articulate their values in a way in which people can relate.  

In addition to receiving comprehensive media training, Young People For Fellows are also offered opportunities to work with professional media coaches one-on-one through progams such as the Front Line Leaders Academy. Moreover, Young People For Fellows implement self-designed Blueprints For Social Justice on their campuses and in their communities.  As Fellows implement their Blueprints, they work with media specialists to help promote their efforts in the local media.

Check out this Fellow's profile to see how Fellows are utilizing the media as a resource and tool.  


by Progressiveyouth on Fri Sep 29, 2006 at 12:28:58 PM EST

Re: Progressive Youth Training Programs: Who is Mi (none / 0)

I actually had a extensive e-mail exchange with the author of the original article. Young People For is doing a great job of filling this hole in the progressive infastructure.

That said, there is obviously more work to do. However, my original diary may have seemed like I thought no one was doing anything. Media work is a big part of Young People For's training program and that's great.

Still, there is no progressive organization dedicated to building our media bench. It's not just about training people to do good interviews. We need to be able to navigate the professional media world. We need schedulers, agents and everything else that pundits need....


by ben waxman on Fri Sep 29, 2006 at 02:50:29 PM EST


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